Press release

Amazon Announces Next-Generation Fire TV Stick, Fire TV Stick Lite, and Redesigned User Experience

September 24, 2020 at 11:00 AM PDT

Best-selling Fire TV Stick is now 50% more powerful with HDR and Dolby Atmos support—also includes Alexa Voice Remote with AV device controls

Fire TV Stick Lite is our most affordable Fire TV device ever —features full-HD streaming, HDR support, and Alexa Voice Remote Lite

Redesigned Fire TV experience provides new content-discovery features, enhanced Alexa voice integration, and user profiles for personalized recommendations 

TORONTO—Sept. 24, 2020—With more than 100 million devices sold globally, Fire TV is one of Amazon’s best selling products ever and customers are streaming billions of hours every month. Today, Amazon.com, Inc.  made Fire TV even better, with the next-generation Fire TV Stick, the all-new Fire TV Stick Lite, and a reimagined Fire TV experience that is more personal and customized. 
 
“We are passionate about inventing on behalf of our customers to make it even easier to enjoy the best in entertainment,” said Marc Whitten, Vice President, Amazon Entertainment Devices and Services. “With a redesigned Fire TV experience tailored to each user, it’s even simpler to stream your favorite shows with our more powerful, next-generation Fire TV Stick and affordable Fire TV Stick Lite.”

Best-Selling Fire TV Stick Now 50% More Powerful with HDR and Dolby Atmos Support—Just $ 59.99
The all-new Fire TV Stick features an enhanced 1.7 GHz quad-core processor that makes it 50% more powerful than the previous generation. The new Fire TV Stick delivers fast streaming in 1080p at 60fps with HDR support. The dual-band, dual-antenna Wi-Fi supports 5 GHz networks for more stable streaming and fewer dropped connections. Fire TV Stick also supports Dolby Atmos for immersive sound with compatible content and speakers, and an Alexa Voice Remote with dedicated power, volume, and mute buttons for easy control of compatible TVs, soundbars, and A/V receivers. 

Fire TV Stick Lite—Affordable, Full-HD Streaming on Fire TV—Just $ 49.99
Fire TV Stick Lite is a new, affordable way to begin streaming in full HD. Fire TV Stick Lite is 50% more powerful than the previous-generation Fire TV Stick and has more processing power than other streaming media players under $ 50. It features HDR support and comes with the Alexa Voice Remote Lite, a new remote that allows you to use voice to find, launch, and control content. 

All-New Personalized Fire TV Experience
The Fire TV experience is redesigned to offer a more intuitive, simple, and customized experience. The Main Menu is at the center of your screen and makes it easy to find what you’re looking for. You can now jump into your favorite streaming service directly, or scroll over supported apps to quickly peek at what’s inside and begin playback. A brand new Find experience makes it easier than ever to discover great movies, TV shows, and more.

Alexa is at the core of the new Fire TV experience, featuring improved voice controls that give you greater control of your entertainment. Just say “Alexa, go to Live” to jump to the Live TV guide, or “Alexa, go to Find” to browse shows. With user profiles, Fire TV now delivers a personalized experience for up to six members of a household, providing individualized content recommendations, viewing history, watch lists, preferred settings, and more. Changing user profiles is simple by saying “Alexa, switch to my profile.” After initial set up, Alexa will automatically recognize the voice and switch to your profile. 

Alexa is getting smarter every day, and the redesigned Fire TV experience features a dedicated Alexa Explore destination, which displays popular Alexa features, helps you check the weather, view stocks, and more. You can also see and control connected smart devices in your home and multi-task while viewing a picture-in-picture feed of your Ring security camera. With the new Fire TV experience, Fire TV Cube users can make  video calls  with Alexa. Connect a compatible Logitech webcam to stay in touch with friends and family on the biggest screen in your home. Alexa video calling on Fire TV Cube will be available later this year.

Availability
The all-new Fire TV Stick is $ 59.99 and begins shipping in Canada next week. Customers can begin pre-ordering today at www.amazon.ca/firetvstick.   

Fire TV Stick Lite is $ 49.99 and begins shipping in Canada next week. Customers can begin pre-ordering today at www.amazon.ca/firetvsticklite.  

The redesigned Fire TV experience will begin rolling out globally later this year, starting with the new Fire TV Stick and Fire TV Stick Lite. Exact features will vary by country. 

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About Amazon 
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.