Press release

Amazon Canada Announces IGTV Fashion Video Series, Celebrating Canadian Designers with Celebrity Stylist Brad Goreski

October 19, 2021 at 3:01 AM EDT


The Instagram video series will feature stories from six emerging designers from across the country, 12 local style influencers modelling their collection, and industry insights from Brad Goreski

The six designers will each receive $25,000 on behalf of Amazon Canada to give back to a recipient of their choice within the Canadian fashion community, for a combined total of $150,000

Toronto, ON – October 19, 2021 – Amazon Canada today announced a brand-new video series that will celebrate talented Canadian designers with fashion lovers throughout the country. The six-day series will be hosted by Canadian and celebrity stylist Brad Goreski – a coveted fashion expert recognized for his work with celebrities around the world.

The series kicks off on Friday, October 22, 2021 on Amazon Canada's IGTV (@amazonca) at 12:00 p.m. ET and runs through Wednesday, October 27, 2021. Each video showcases each designer’s personal and professional story, local influencers modelling their collections, and the recipients of each $25,000 grant provided by Amazon Canada to pay forward to a recipient of their choice within the Canadian fashion community. All details about the series, including the collections that are now available for customers to shop, can be found at amazon.ca/FashionVideoSeries.

“At Amazon, making stylish, local fashion products conveniently accessible to our Canadian customers is one of our core missions,” said Silvia He, Head of Amazon Fashion in Canada. “Partnering with Brad Goreski alongside local Canadian designers and influencers is one of the many ways we’re continuing to invest and believe in Canada’s style industry.”

Since launching its fashion category in 2015, Amazon Canada has expanded its selection exponentially, offering customers products from brands that include Levi’s, Calvin Klein, Adidas, Ray-Ban, Carhartt, Herschel Supply Co., Sam Edelman, UGG, and PAIGE. Amazon Canada also recognizes the importance of supporting local emerging designers and continues to expand on its selection from Canada-based designers such as those featured in the Amazon Fashion Series, which include:

  • Peau de Loup: Founded by Vancouverites Adelle Renaud and Erin McLeod, Peau de Loup creates androgynous-style clothing for all bodies regardless of gender identity. They offer a range of products such as button-down shirts, suits and pants, all while keeping sustainability and upcycling top of mind. Peau de Loup has selected the Vancouver Community College to receive their grant, which will go towards a scholarship specifically for gender-diverse fashion.
  • Alene: Toronto fashion designer Osob Mohamud keeps a pulse on international fashion trends and adapts the looks to suit the needs of those looking for modest options. Her brand, Alene, features beautiful satin slip dresses, dusters and a variety of chiffon hijabs. The recipient of the $25,000 grant selected by Osob is Shoot For Peace – an artistic project in Toronto that helps build meaningful relationships with youth through art as well as empowering at-risk youth to become leaders of their communities. The grant will be used towards expanding Shoot For Peace’s athleisurewear line.
  • Atelier Murri: Designers Selma Bargalló Casals and Lambert Perera Cortes launched Atelier Murri in 2018 in Montreal after falling in love with the city on a trip. The design-duo focus on sustainability with many of their products being made of recycled fabrics and created in small batches of less than 15 pieces. Atelier Murri has chosen fellow Montreal-based business, Coo-Mon as the recipient of their grant to help them scale their business. Coo-Mon is a fashion brand that implements diversity into all of their pieces, taking inspiration from different cultures around the world.
  • Vestige: Vancouver-based designer Aileen Lee is a passionate writer and artist. She honed her love of literature and art to launch this slow fashion brand in 2015, which focuses on “premium lifestyle goods for mindful and creative individuals.” Aileen Lee has chosen Kwantlen Polytechnic University (“KPU”) as the recipient of the $25,000 grant. KPU will be using this grant specifically for students enrolled in their reputable Fashion Design & Technology program.
  • MAS Montreal: Founded in 2016 by McKenna Bisson, MAS Montreal prioritizes diversity over all else. The brand focuses on creating fashionable pieces that are suited for every body type. Not only are the designs stylish and on-trend, but they are also made locally using sustainable materials like Bamboo and Lyocell. MAS Montreal will be giving back to Dress for Success Montreal, a not-for-profit organization that empowers women to achieve economic independence through a variety of support services.
  • Toni Marlow: An innovative undergarment brand founded by Jaymin Luces-Mendes in Toronto, Toni Marlow was created for women, trans men and non-binary people assigned female at birth. All of their products – including their best-selling TOM (Time of the Month) period boxers – use high-quality fabrics creating innovative pieces that embody inclusivity. Additionally, Toni Marlow donates $1 from every product sold towards suicide prevention initiatives. The Fashion Zone at Ryerson University will receive their grant, which will be used for aspiring black designers.

Here’s a sneak peak of what audiences can expect to learn from a few of the designers:

“We are so proud of our business and what we have been able to accomplish for the LGBTQ+ community by offering items that suit people looking for a gender-neutral/androgynous style, without having to compromise on fit and quality,” said Peau de Loup’s Adelle Renaud. “We are grateful to partner with Amazon. Their team has helped us every step of the way to launch our collection on Amazon.ca and we are thrilled to be featured in the first-ever Fashion Video Series.”

“I started Alene out of frustration with the limited options of styles available for modest fashion lovers, like myself. I’m so excited for the opportunity to share my designs and my process through this video series,” said Osob Mohamud, founder of Alene. “Being able to sell my designs on Amazon.ca, a company that is engaged with millions of fashion shoppers, has enabled me to broaden my reach like never before. I look forward to expanding my product selection to reach even more customers in the future.”

To learn more about the Amazon Fashion Series and to shop styles from the designers, visit amazon.ca/FashionVideoSeries. Then, be sure to tune into Amazon Canada’s IGTV (@amazonca) on Friday, October 22 for the first video drop and follow along using #AmazonFashionVideoSeries to stay up to date on all things related to the series online.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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