Press release

Amazon Canada Unveils Black Friday-Worthy Deals and its 2021 Holiday Gift Guides, including its Refreshed Small Business Gift Guide with Hundreds of Products to Shop Locally from for the Holidays

October 15, 2021 at 3:01 AM EDT

Customers can shop early and save big with Black Friday-worthy deals already available today – epic deals can be found across every category with incredible discounts on top brands, the season’s must-have products, and a wide selection from small businesses and handmade artisans – also every Tuesday Prime members can discover one exclusive deal per week from now through Tuesday, November 23

Amazon Canada also revealed its biggest-ever selection of holiday gift guides today, including the popular Holiday Toy List, Home, Fashion, Beauty, and Electronics Gift Guides, among others

After launching a Small Business Gift Guide last year, Amazon Canada has refreshed the storefront with over 50 new small business features and hundreds of products to shop from

Toronto, ON – October 15, 2021 – Amazon Canada today announced customers have already been enjoying Black Friday-worthy deals since the beginning of October, giving customers the opportunity to start shopping early and save big heading into the holiday season. Already available today at, customers will find incredible deals and deep discounts across every category, including fashion, home, beauty, toys, electronics, Amazon Devices, and many more. All customers can support small businesses too with deals available from independent sellers and handmade artisans throughout the holiday season. For holiday gifting inspiration, Amazon also unveiled its biggest-ever selection of gift guides, including its popular Holiday Toy List, Home, Fashion, Beauty, and Electronics Gift Guides, all available at

More Ways to Find What You Love
Amazon’s gift guides make it fun and easier than ever to shop and save across categories. Some of this year’s gift guides include:

  • Small Business Gift Guide: Just like last year, customers can once again shop giftable products from Canada-based small businesses in the Amazon Small Business Gift Guide, including curated selections from women-owned small businesses, family-focused businesses and the ability to shop small businesses by province. Plus get to know some of our Canada-owned businesses with over 50+ new profile features, including photos, testimonials and more from our sellers!
  • Holiday Toy List: Discover and shop seasonally relevant toys and gifts for everyone. Shop by age, category, brand or character. The event features holiday gifts across STEM toys, video games, arts & crafts, action figures, outdoor play, tech toys, preschool, pretend play, board games, dolls, building toys, play vehicles and more. Popular brands include Mattel, PlayShifu, Osmo, Melissa & Doug, Crayola, Hasbro, LEGO, MGA, KidKraft, VTech, Pacific Cycle, Radio Flyer, Schleich, Epoch, and National Geographic. The Toy List will also include a great selection from small businesses. New for holiday and available only on Amazon, shop toys inspired by Do, Re & Mi, the Amazon Original Series for preschoolers starring Kristen Bell that follows the heartwarming adventures of three curious songbirds. Shop newly launched LEGO sets from LEGO Monkie Kid, an animated series inspired by the Chinese legend of the Monkey King streaming exclusively on Amazon Kids+ and Prime Video.
  • Electronics Gift Guide: Find great gifts for every techie with this one-stop shop for everything on customers electronics must-have lists for the season—whether that’s TVs, laptops, cameras, headphones, video games, smartwatches, and more—from brands including Apple, Fujifilm, Samsung, FitBit, and Bose.
  • Home Gift Guide: Customers can discover the perfect gift for anyone on their list. Shop home décor, kitchen, smart home, crafts, pets, kids’ rooms, and more. Make the holidays even brighter with items for organization and cleaning, home improvement, and guest room prep.
  • Fashion Gift Guide:A one-stop destination for head-to-toe style. Find apparel, shoes, accessories, jewelry, watches, handbags, and luggage from a wide range of designer, contemporary, and emerging brands for any occasion, any style, and any budget. Shop customer favourites throughout the holiday season, including select styles from Amazon Brands, as well as adidas, Levi’s, Calvin Klein, Champion, Swarovski, and many more. Customers can also shop styles from Making the Cut Season Two winner Andrea Pitter’s collection, Pantora, as well as SETA Apparel and GaryGraham422, designed by runners-up Andrea Salazar and Gary Graham.
  • Beauty Gift Guide: Be a go-gifter with most-loved and trending beauty products and brands such as Burt’s Bees, CeraVe, L’Oreal Paris, Burberry, R+Co., and so many others. Customers can shop the Luxury Beauty store, makeup, appliances, and more on the Holiday Beauty Gift Guide. Look out for product reviews and demonstrations from Amazon’s favourite influencers to get a head start on gifting.


To view the above gift guides and other gift guides including the Baby Gift Guide, Holiday Treats Gift Guide, Books Gift Guide and Winter Wellness, visit

Start Saving Today—Early Deals Available Now
Customers can find Black Friday-worthy deals already available today with new deals dropping daily at In addition, on select days throughout October and November, top brands such as Hasbro, Sony, Shark, L’Oreal Paris, Bose, KitchenAid, and others will offer limited-time offers with deeper deals on their selection of most-loved products to give Amazon customers even more ways to save.

Deals of the Week for Prime Members Only!
Amazon Canada has also launched a new exclusive this month for Prime members only. The “Deal of the Week” exclusive for Prime members takes place every Tuesday from now through Tuesday, November 23. Each deal goes love at 3 a.m. ET and is only around for 24 hours while supplies last.

Amazon Music Exclusive for Customers in Canada
Starting Monday, October 19, Prime members who haven’t yet tried Amazon Music Unlimited can sign up to get four months free for a limited time - with unlimited access to millions of songs in the highest quality streaming audio, ad-free, and millions of podcast episodes. Non-Prime customers can get three months free.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.