Amazon Celebrates a Record-Setting Holiday for Prime, Amazon Original Series and Amazon Devices
Prime experiences record-breaking holiday season – more than three million new members worldwide joined Prime during the third week of December alone
Prime members made The Man in the High Castle the most watched TV season on Prime Video this holiday by 4.5x and doubled their total viewing hours of Prime Video titles, compared to 2014
Biggest holiday ever for Amazon Devices – up 2x over last year’s record-setting holiday
Over 200 million more items shipped for free with Prime this holiday season
Prime Now has busiest day ever on
“This was another great holiday season to be a Prime member, and we
welcomed three million new members in the third week of December alone,”
Holiday Fun Facts
- Record number of units shipped worldwide with Amazon Prime.
- More than three million customers joined Prime in the third week of December.
- Amazon Prime membership continues to grow, and there are tens of millions of members worldwide.
- Record number of movies watched on Prime Video in 2015.
- Prime members made The Man in the High Castle the most watched TV season on Prime Video by 4.5x.
- This holiday, Prime members doubled their viewing hours of Prime Video titles, compared to 2014.
Prime members shopped more than 30,000 Lightning Deals on
Amazon.comwith Prime Early Access.
Christmas Evewas the biggest day ever for Prime Now deliveries.
Amazondevices including the all-new Fire tablet, Amazon Echo and Fire TV Stick made up three of the top five items ordered on Christmas Evethrough Prime Now.
- Some of the most popular Prime Now best sellers during the holidays were Simply Orange Juice, Bounty Paper Towels and Haribo Gold-Bears.
- A record number of songs were streamed with Prime Music this holiday season—worldwide Prime Music plays set an all-time record increasing more than 350 percent compared to 2014.
- Prime members shopping via mobile more than doubled this holiday in the US.
- Members worldwide uploaded more than a billion photos for free with Prime Photos this holiday.
- Kindle Paperwhite, Cards Against Humanity and Fitbit Charge were the most popular items ordered with Prime FREE Same-Day Delivery this holiday.
Amazonshipped to 185 countries this holiday.
The last Prime Now order delivered in-time for Christmas was delivered
11:59 p.m.on Christmas Eveto a customer in San Antonio, Texas. The order included Blue Buffalo Dog Treats, an Amazon.com Gift Card, the all-new Fire tablet, Fruitables Dog Treats, LEGO Star Wars Death Star Final Duel Building Kit, Moleskine Classic Notebook and Stove Top Stuffing Mix.
The last Prime FREE Same-Day Delivery order from
Amazon.comthat was delivered in time for Christmas was ordered at 9:58 a.m. on December 24, 2015. The order included Bluetooth Headphones, and was delivered in Phoenix by 2:59 p.m. – the same day.
Amazon Devices &
Biggest holiday ever for
Amazondevices – up 2x over last year’s record-setting holiday.
Amazondevices were top-selling products across all of the items available on Amazon.comthis holiday season – #1 was Fire, #3 was Fire TV Stick.
The all-new Fire tablet and Amazon Echo topped this year’s most
wished-for and gifted items for
- The most popular movie watched on Prime Video this holiday season was The Hunger Games: Mockingjay Part 1.
- The most popular movie watched on Prime Video on Christmas was Interstellar.
Amazon Originals have been nominated for nearly 40 awards in 2015
including five Golden Globe nominations, two Screen Actors
Guild nominations and eight Critics’ Choice nominations—series
nominated include Transparent,
Mozartin the Jungle, Catastrophe, The Man in the High Castle, and more.
Amazon Studios released its first Original Movie Chi-Raq on
December 4to rave reviews. The film, from director Spike Lee, has gone on to be included in several end of the year “Best Film Lists” from LA Weekly, The New Yorker, The Washington Post, The Los Angeles Times, Slant, New York magazineand Vulture.
Amazon Prime members can instantly watch and enjoy the latest
AmazonOriginal Series including The Man in the High Castle, Red Oaks, Hand of God, and the second season of Transparent as well as the second seasons of Amazon Original Kids Series Tumble Leaf and Gortimer Gibbons Life on Normal Streeton hundreds of devices.
- The most common request of Alexa over the holiday season was “play music”—the top three holiday songs requested of Alexa on Amazon Echo this holiday season were “White Christmas,” “Sleigh Ride” and “Winter Wonderland.”
- Alexa helped set over four million timers this holiday season—ensuring holiday cookies were never burnt.
Customers enjoyed hearing Christmas jokes and holiday trivia from
Alexa this season, and on
Christmas Eve, the “Santa’s Helper” skill helped customers track Santa as he made his way around the world.
- The top holiday related utterance requested via Alexa on Fire TV was “How many days until Christmas?” this holiday season.
The top holiday song requested via Alexa on Fire TV was “Santa
Claus is Coming to Town,” followed by “Jingle
Chinese restaurants were the most requested type of food on
Christmas dayvia local search from Yelp on Amazon Echo.
- The top streamed holiday movie available on Amazon Video on Fire TV was Christmas Classics Volume 1 (a collection of 8 Christmas classics such as Rudolf the Red-Nosed Reindeer and Frosty the Snowman).
- Popular FreeTime Unlimited holiday titles enjoyed by kids in 2015 were Dora Saves the Snow Princess (Dora the Explorer), Olaf's Adventures – FreeTime Unlimited Edition and Timmy's Christmas Surprise.
- The hours that kids spent reading in Amazon FreeTime this holiday season was enough time to travel beyond our solar system on a space shuttle.
- The books read by kids in Amazon FreeTime this holiday season would reach Mt. Everest’s peak more than 10 times if put in a straight line in their physical form.
Adele—25 was the biggest pre-sale digital album ever on
- Michael Bublé—Christmas was the most played holiday album on Prime Music this season.
- The most popular holiday song streamed on Prime Music during the holidays was Perry Como—“(There's No Place Like) Home for the Holidays” (1959 Version).
- The most played holiday Prime Playlist was 50 Great Songs for Holiday Entertaining.
The most played holiday
Prime Stationwas Holiday Classics.
- Plays of holiday music on Prime Playlists and Stations increased by more than 300 percent compared to 2014.
- This holiday season there have been millions of streams of Christmas in Tahoe—the first-ever holiday album from Train, available exclusively for streaming on Prime Music.
Amazonreleased its second annual collection of original holiday music with Indie for the Holidays, a playlist that features artists and bands including, YACHT, Rogue Wave, Langhorne Slim, Tuxedo, Ivan & Alyosha, The LeeVees & Matisyahu, A Silent Film and more, singing newly-written or recorded holiday songs exclusively streaming on Prime Music.
The most popular holiday song streamed on Prime Music on Christmas was
“The Christmas Song (Merry Christmas to You)” by
Nat King Cole.
Worldwide on December 24, AutoRip added more than one million digital
copies of The Beatles albums into customers’
Music Librariesfor free, providing digital AutoRip copies of physical albums purchased from Amazonsince 1998.
Amazon Underground customers spent enough time playing apps and games
throughout the holiday season to watch the entirety of Christmas
classic movies, Home Alone, It’s a Wonderful Life and
NationalLampoon’s Christmas Vacation more than a million times.
The top book purchased on Kindle in 2015 was The Girl on the Train:
A Novel by
The most gifted Kindle book during the holiday season was Rath's
The top book borrowed on Kindle through Kindle Unlimited in 2015 was No
Ordinary Billionaire by
The most popular Kindle book purchased on
Christmas daywas The Snow Child: A Novel (Pulitzer Prize in Letters: Fiction Finalists) by Eowyn Ivey.
Nearly 70 percent of
Amazon.comcustomers shopped using a mobile device this holiday.
On Cyber Monday,
Amazoncustomers worldwide ordered more than 33 electronics per second from a mobile device.
Amazon.comcustomers shopping on the mobile app more than doubled this holiday.
The total number of hours customers spent reading The Martian: A
Andy Weirin 2015 on Kindle is equivalent to more than 1,000 trips to Mars on the Curiosity rover.
Amazonsold enough rings this holiday season to give 13 to every contestant who has been on ABC’s The Bachelor.
- The heaviest item purchased on Amazon Business this holiday season, a BendPak Super-Duty automotive lift, weighs as much as the average beluga whale.
Amazon.comcustomers purchased enough Rope King Twine this holiday season to tie a string from Seattleto Los Angeles.
Amazon.comcustomers purchased enough Rubbermaid42-Piece Storage Containers this holiday season to pack leftovers for the entire Los Angeles Countyarea.
Amazon.comcustomers purchased enough GREENIES pet treats this holiday season to give each of Santa’s reindeer 20 per second on Christmas Day.
Amazon.comcustomers purchased enough Cat Dancer 301 Cat Charmer Interactive Cat Toys this holiday season to give 92 to each of the participants from all 21 seasons of Dancing with the Stars.
Amazon.comcustomers purchased enough flashlights this holiday season to satisfactorily light eight collegiate football fields in accordance with NCAAstandards.
Amazon.comcustomers purchased enough Command Hooks this holiday season to hang a stocking for every person in Orlando, Florida.
Amazon.comcustomers purchased enough LEGOs this holiday season to build life-sized replicas of every person attending a sold-out Seattle Marinersgame at Safeco Field.
Amazon.comcustomers purchased enough Anki OVERDRIVE Starter Kits this holiday season to wrap around the Daytona International Speedwaymore than 10 times.
Amazon.comcustomers purchased enough Jenga sets this holiday season to reach the top of the Empire State Buildingmore than 70 times.
Amazon.comsold enough HotHands Hand Warmers this holiday season for more than eight million hours of hand warming.
Just Dance2016 video game purchased by Amazon.comcustomers this holiday season was played to completion by one person, he or she would be dancing until 2081.
- Customers across 10 countries took advantage of Amazon’s first global Black Friday Deal of the Day, and purchased enough Sennheiser headphones to give a pair to every person at a sold-out Rolling Stones concert in 2015.
This holiday season,
Amazon.comcustomers purchased more than enough 50-inch TVs to span the average width of the Grand Canyon.
Amazon.comcustomers purchased enough storage drives this holiday season to download and watch the first two seasons of Transparent more than eight million times.
Amazon.comcustomers purchased enough Jurassic World DVDs this holiday season to equal the height of more than 2,700 Tyrannosaurus Rex.
On Cyber Monday alone,
Amazon.comcustomers purchased one Adele CD every three seconds.
Amazon.comcustomers purchased enough women’s boots this holiday season that, if stacked on top of each other, they would be high enough to reach the orbit of the International Space Station.
Amazon.comcustomers purchased enough running shoes this holiday season to give every participant of the New York, Chicago, and Bostonmarathon three pairs of shoes – one for each race.
Amazon.comcustomers purchased a watch every three seconds this holiday season.
Laid out end-to-end, the number of jeans
Amazon.comcustomers purchased this holiday season would cover the driving distance between San Franciscoand Los Angeles.
- Customers shopping at smile.amazon.com have generated tens of millions of dollars for their favorite charities since the program was launched.
So far, over 100,000 organizations have received donations from
AmazonSmile. One of those charities, Pencils of Promise, used
AmazonSmile donations to build a school in
Ghanafor preschool and primary aged students.
Holiday Best Sellers (
Samsung850 EVO 250GB 2.5-Inch SATA III Internal SSD; Logitech Wireless Combo MK270 with Keyboard and Mouse; Sharpie Permanent Markers - Fine Point, Black, 12 Pack
- Amazon Video: Inside Out; Trainwreck; Jurassic World
Amazon Launchpad: Anki OVERDRIVE Starter Kit; Sphero BB-8 App-Enabled
Pivotal Living Band
Hopkins532 Mallory 26" Snow Brush with Foam Grip; Accutire MS-4021B Digital Tire Pressure Gauge; Stanley J5C09 1000 Peak Amp Jump Starter with Built-in Compressor
Baby: Baby Einstein Take Along Tunes Musical Toy;
Nuby Icybite Hard/Soft Teething Keys; Fisher-Price Rattle and Rock Maracas Musical Toy
Books: Laugh-Out-Loud Jokes for Kids; Adult Coloring Books: A
Coloring Book for Adults Featuring Mandalas and Henna Inspired
Flowers, Animals, and Paisley Patterns; Humans of
New York: Stories
Industrial & Scientific Supplies: Georgia-Pacific Signature 2-Ply Premium Multifold Paper Towel; Rope King ST-300 Sisal Twine - 300 Feet; Dixon Valve TTB75 PTFE Industrial Sealant Tape
Camera: Fujifilm INSTAX Mini Instant Film Twin Pack - White;
GoProHERO4 SILVER; AmazonBasics Head Strap Camera Mount for GoPro
Furniture: Frenchi Furniture Black Metal Coat Rack - 12 Hooks;
AmazonBasics Mid-Back Office Chair; Signature Sleep Contour 8"
- Grocery: KIND Nuts & Spices, Dark Chocolate Nuts & Sea Salt, 1.4 Ounce, 12 Count; San Francisco Bay OneCup, French Roast, 80 Single Serve Coffees; smartwater, 6-Count, 1 Liter Bottle
- Headphone: Panasonic RPHJE120K In-Ear Headphone - Black; Powerbeats 2 Wireless In-Ear Headphone - Black; Sennheiser HD 598 Special Edition Over-Ear Headphones - Black
- Home Audio: Jensen JTA-230 3-Speed Stereo Turntable with Built-in Speakers; Yamaha RX-V677 7.2-channel Wi-Fi Network AV Receiver with AirPlay; SONOS PLAY:1 2-Room Streaming Music Starter Set Bundle - Black
- Home Improvement: Roommates Star Wars Classic Peel And Stick Wall Decals; WBM 1002 Hand Carved Himalayan Natural Crystal Lamp; O'Keeffe's Working Hands Cream - 3.4-Ounce
- Home: BLACK + DECKER CHV1410L 16-Volt Lithium Cordless Dust Buster Hand Vacuum; Hoover Power Scrub Deluxe Carpet Washer, FH50150; Darice 80-Piece Deluxe Art Set
- Kids’ Fashion & Accessories: Gerber Baby Girls' Three-Piece Set with Bodysuit, Cap, and Pant; Northside Frosty Snow Boot (Toddler); Timex Kids' T89022 "Time Teacher" Floral Elastic Strap Watch
Kindle Books: The Crossing by
Michael Connelly; Pretend You're Mine: A Small Town Love Story by Lucy Score; Rogue Lawyer by John Grisham
Rubbermaid42-Piece Storage Container; Instant Pot 7-1 Multi-Cooker; Oster Electric Wine Bottle Opener
Luxury Beauty: Stila Stay All Day Waterproof Liquid Eye Liner, Intense
Black; L'Occitane Shea Butter Hand Cream, 5.2-Ounce;
Mario BadescuDrying Lotion, 1 Fluid Ounce
- Men’s Fashion & Accessories: Levi's Men's 505 Regular Fit Jean; Clarks Men's Bushacre 2 Desert Boots; Timex Men's T499059J Expedition Field Chronograph Watch
- Movies: Inside Out (Blu-ray/DVD Combo Pack + Digital Copy); Minions (Blu-ray + DVD + DIGITAL HD); Star Wars Trilogy Episodes IV-VI (Blu-ray + DVD)
- Music (CDs & vinyl): Adele 25; Pentatonix That's Christmas to Me; Frozen (Soundtrack)
- Outdoors: Hydro Flask Insulated Stainless Steel Water Bottle; Razor A Kick Scooter; Intex Airbeds
- Patio, Lawn & Garden: Bounty Hunter Gold Digger Metal Detector; Weber 6492 Original Instant-Read Thermometer; Original BEAR PAWS Pulled Pork Shredder Claws
PC: Toshiba C55 Laptop; Dell E2414Hr 24-Inch LED-Lit Monitor;
SanDiskUltra 32GB UHS-I/Class 10 Micro SDHC Memory Card With Adapter
- Pets: KONG Cozie Marvin the Moose - Medium Dog Toy, Brown; KONG Air Dog Squeakair Birthday Balls Dog Toy - Medium (3 Balls); GREENIES PILL POCKETS Treats for Dogs Chicken Flavor - 15.8-Ounce, 60 Count
- Prime Video (movies): The Hunger Games: Mockingjay Part 1; Ex Machina; Dark Places
- Prime Video (TV seasons): Amazon Original Series The Man in the High Castle; Amazon Original Series Transparent (Season 2); Amazon Original Series, Shaun the Sheep—The Farmer’s Llamas
Prime Music (songs): Adele—“Hello”; Walk the Moon—“Shut up and Dance”;
Mark Ronsonfeaturing Bruno Mars—“Uptown Funk”
- Prime Now: Bounty Select-A-Size Paper Towels - White, 8 Giant Rolls; Aquafina Water - 16.9 Ounce, 24 Count; Haribo Gold-Bears, 5 Ounce
- Sports: Spalding NBA Street Basketball; Wilson F1415 NFL MVP Football (Official Size); Level Terrain FlipBelt Waist Pouch
- Tablets: Fire; Fire Kids Edition; Fire HD 6
Tools: DEWALT DC970K-2 18-Volt Compact Drill/Driver Kit; MagnoGrip
311-090 Magnetic Wristband;
Howard Leight Impact Sport OD ElectricEarmuff
- Toys & Games: Snap Circuits Jr. SC-100 Electronics Discovery Kit; Nerf N-Strike Elite: Strongarm Blaster; Jenga Classic Game
- TV: Samsung UN32J5205 32-Inch 1080p Smart LED TV; Samsung UN40J5200 40-Inch 1080p Smart LED TV; TCL 32S3700 32-Inch 720p Roku Smart LED TV
- Video Games: Call of Duty: Black Ops III; Fallout 4; Star Wars Battlefront
Women’s Fashion & Accessories: Columbia Women’s
Benton SpringsFull-Zip Fleece Jacket; BOBS from Skechers Women’s Keepsakes Delight Slipper; Rebecca Minkoff Mini Mac Cross-Body Bag