Amazon Holds Bad Actors Accountable, Protects Customers and Brands from Counterfeit
Latest Brand Protection Report highlights how
“Our team continues to innovate to stay ahead of bad actors while working in partnership with rights owners, law enforcement, and other experts to ensure customers can continue to shop with confidence,” said
Deterring and Stopping Bad Actors:
Amazonstopped more than 2.5 million attempts to create fraudulent selling accounts, preventing these bad actors from publishing a single product for sale. This is down from more than 6 million attempts the prior year, thanks to robust seller and product vetting, along with efforts to hold bad actors accountable that are deterring them from attempting to sell on Amazon.
Increasing Adoption of Brand Protection Tools: Brand Registry, which unlocks a suite of tools to build and protect a brand on
Amazon, grew to include more than 700,000 active brands, an increase of 40% from the prior year. At the same time, the average number of valid notices of infringement submitted to Amazonby a brand in Brand Registry decreased by 25% from the prior year, as continued growth in the adoption and efficacy of automated brand protection tools continue to reduce the number of issues that brands are able to find and report.
Holding Counterfeiters Accountable: Amazon’s Counterfeit Crimes Unit (CCU) continued to focus on ensuring that counterfeiters are held accountable—stopping them from abusing Amazon’s stores and those of other retailers across the industry. In 2021, Amazon’s CCU:
Filed civil litigation against more than 170 counterfeiters in
Sued or referred more than 600 criminals for investigation in the
U.S., UK, EU, and China, an increase of more than 300% over 2020.
- Filed civil litigation against more than 170 counterfeiters in
Identifying and Seizing Counterfeits:
Amazonidentified, seized, and appropriately disposed of more than 3 million counterfeit products, preventing them from harming customers or being resold elsewhere in the retail supply chain. This includes counterfeits that were sent to Amazon’s fulfillment centers and situations where Amazonworked with brands and law enforcement to find counterfeiters’ warehouses and facilities, and get them shut down.
Forging Public-Private Partnerships:
Amazonpublished a blueprint for public and private sector partnership to stop counterfeiters, building on learning and progress in protecting Amazon’s store. This included the importance of information exchanges in the private sector to stop counterfeiters across retailers, partnering with customs to protect the borders, and the need for increasing resources for law enforcement to prosecute counterfeiters. That blueprint is driving productive dialogue and helping shape data sharing pilots and potential legislation.
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