Press release

Amazon Introduces Upgraded Echo Show 8, Echo Show 5, and the All-New Echo Show 5 Kids

May 12, 2021 at 9:07 AM EDT

Echo Show 8 features a powerful 13-megapixel wide-angle camera that digitally pans and zooms during video calls, a vibrant 8-inch HD screen with adaptive color, a new octa-core processor, and dual stereo speakers—still only $129.99

Echo Show 5 comes with an upgraded HD camera, more color options, and a new, even lower price—now just $84.99 

All-new Echo Show 5 Kids offers all the things parents love about Alexa—parental controls, curated content, a worry-free guarantee, plus a colorful new design—for just $94.99

Alexa can now show you even more—securely access the built-in camera to remotely monitor your home, see on-screen music recommendations from Amazon Music and Spotify, add reactions to video calls, check your workout history, watch Prime Video, Netflix, and more

SEATTLE--(BUSINESS WIRE)--May 12, 2021-- (NASDAQ: AMZN)—Amazon today introduced its newest Echo Show devices—the new Echo Show 8, Echo Show 5, and the first Echo Show 5 Kids. Echo Show is the fastest-growing family of Echo devices, and the new models feature more powerful cameras for better video calling, alongside new ways to enhance your Alexa experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210512005595/en/

All-new Amazon Echo Show 8 (Photo: Business Wire)

All-new Amazon Echo Show 8 (Photo: Business Wire)

“Customers love using Echo Show to stay in touch and in the past year have made nearly three times the number of video calls than the year prior,” said Tom Taylor, Senior Vice President, Amazon Alexa. “With these new Echo Show devices, we focused on communications—bringing a powerful camera and digital pan and zoom capabilities to the new Echo Show 8, upgrading the Echo Show 5 camera, and adding new AR effects to make video calls more fun and engaging.”

Echo Show 8—Featuring a 13-megapixel, wide-angle camera that keeps you centered in frame—still just $129.99 

The new Echo Show 8 has a vibrant 8-inch HD, adaptive color display; a powerful 13-megapixel camera with a built-in camera shutter; a new octa-core processor; and dual stereo speakers for clear, balanced sound. The upgraded camera automatically pans and zooms while you’re on video calls, so everyone stays centered in the frame. Just ask to make video calls via Alexa or say, “Alexa, call my family” to join a group call with multiple people. To add some fun to an Alexa call, soon you’ll be able to simply tap on the screen to choose from animated visual and audio in-call reactions, like hearts, laughs, or confetti. You will also be able to turn on in-call Augmented Reality (AR) effects, so you can appear in street art, a classic painting, and more. Support for Zoom also means you can quickly join meetings with coworkers, friends, and family by just saying, “Alexa, join my Zoom meeting.”

With dual stereo speakers and an HD display, Echo Show 8 delivers an immersive entertainment experience. Simply ask to browse TV series or movies from Prime Video, Netflix, and Hulu, or ask Alexa to play your favorite music from Amazon Music, Apple Music, or Spotify. Alexa will also now show you music playlists or station recommendations based on the Amazon Music or Spotify song playing, making it easier to discover your next favorite artist or song.

Echo Show 8 also offers even more ways to personalize your experience. With the new shared home screen, approved family and friends can share recent photos with you, and they’ll appear right on screen so you never miss an important moment. Plus, if you’re a Prime member, you have unlimited, full-resolution cloud photo storage with Amazon Photos—and the adaptive color display on Echo Show 8 makes your photos look great in any light.

Echo Show 5—Compact design, improved camera, even more colors—now only $84.99 

With its compact, 5.5-inch display, Echo Show 5 fits easily in any room of your house, and with three colors to choose from—Charcoal, Glacier White, and the new Deep Sea Blue—it seamlessly blends into your décor. You can ease into the day with a Sunrise Routine that turns your lights on gradually, plays the news, and shows you the weather for the day. You can also catch up on video highlights from your favorite sports team; watch news from NPR, CNN, ABC, and more; or, after working out with your Echo Buds, say, "Alexa, show my workout history" to see how many calories you burned, the distance you ran, or the duration of your workout.

Echo Show 5 has an upgraded HD camera with double the pixels, making it perfect for a quick video call or to Drop In on the kitchen to see if dinner is ready. You can also securely access the built-in camera on Echo Show through the Alexa app to check in on home if you’re out of town, or just to see if the dog is on the couch.

Alexa is getting even more proactive. Now, set up a Routine to turn on the lights as soon as you walk into a room in the morning to start your day. Or, to conserve energy, you can create a Routine to have Alexa power off your Fire TV if you left it on after going to bed. Soon, you can also set Alexa to recognize certain sounds—like a baby crying, dog barking, person coughing or snoring—and automate a series of actions. For example, you can create a Routine that gradually turns on your bedroom light when Alexa detects the sound of a baby crying or turns up white noise when your partner snores at night.

Echo Show 5 Kids—Built for kids to be entertained, learn, and stay connected—just $94.99

The all-new Echo Show 5 Kids comes in a new and fun design that fits into the coolest of kids’ rooms. Kids can easily personalize the home screen of their device with colorful, kid-friendly clock themes; ask Alexa for homework help; make video calls to pre-approved contacts; and set alarms to wake up to the voice of their favorite characters. Amazon Kids+ also offers thousands of hours of premium entertainment and educational content—listen to Audible books, have dance parties to your favorite music, learn while having fun with skills like Lemonade Stand and Name that Animal, and more. Echo Show 5 Kids includes a 1-year subscription to Amazon Kids+ and a 2-year worry-free guarantee—if it breaks, return it, and Amazon will replace it for free.

Built with Privacy in Mind

Echo Show devices are designed with multiple layers of privacy protection, including microphone and camera controls and the ability to view and delete your voice recordings. All new generation devices come with built-in shutters to cover the camera. To learn more about the features that provide transparency and control over your Alexa experience, visit the Alexa Privacy Hub: http://www.amazon.com/alexaprivacy.

Pricing & Availability

Echo Show 8 ($129.99) is available in Charcoal and Glacier White; Echo Show 5 ($84.99) is available in Charcoal, Glacier White, and Deep Sea Blue; and Echo Show 5 Kids ($94.99) is available in Chameleon. Amazon Kids+ subscriptions on Echo Show 5 Kids start at $2.99 per month for Prime members after the first year. We focused on minimizing the impact of our new Echo Show devices on the environment by using 100% post-consumer recycled fabric. All of the devices announced today will receive the Climate Pledge Friendly badge on Amazon.com, as part of a program that makes it easier for customers to discover and shop for more sustainable products.

Pre-orders start today and devices will begin shipping next month. To learn more, visit: www.amazon.com/echodevices.

About Amazon 

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr

Source: Amazon