Customers can now shop on Amazon for collectible U.S. coins from
industry leading dealers including Stack’s Bowers Galleries, Kagin’s,
David Lawrence Rare Coins and Liberty Coin
Historical collections available including buried treasure coins
recovered in the Saddle Ridge Hoard
SEATTLE--(BUSINESS WIRE)--May 28, 2014--
Amazon (NASDAQ: AMZN) announced today the launch of the Collectible
Coins store (www.amazon.com/collectiblecoins),
a marketplace that gives customers direct access to more than 10,000
unique U.S. coins from over 75 industry-leading dealers showcasing a
wide variety of professionally graded and authenticated coins. The new
store is one of the largest online destinations to discover and purchase
graded U.S. coins, featuring easy-to-use search tools. Customers can
explore a vast range of collectible, rare and historical coins from
highly regarded dealers, including Stack’s Bowers Galleries, Kagin’s,
David Lawrence Rare Coins and Liberty Coin.

Buried treasure coins from the Saddle Ridge Hoard available on Amazon (Photo: Business Wire)
“Collectors of rare coins are passionate about the hobby because coins
represent the intersection of history, collectibility and wealth,” said
Steve Johnson, director for the Amazon Marketplace. “Coins have been one
of the most searched for items in our collectibles stores. The
introduction of the Collectible Coins store was inspired by customer
demand and the need to provide a unique experience for customers to
discover graded and rare U.S. coins from reputable dealers. We’re
thrilled to bring the excitement and discovery of coin collecting to
Amazon.”
“Collecting rare coins is a unique opportunity to hold history in your
hand, along with the knowledge that you own a lasting symbol that has
inherent value and importance,” said Brian Kendrella, president for
Stack’s Bowers Galleries, headquartered in Irvine, Calif. and with
operations in New York City, Hong Kong and Paris. “We are excited about
the opportunity to showcase our unique numismatic products to Amazon’s
customers and reach a broad customer base that may be new to the joys of
coin collecting.”
Customers seeking access to collectible and rare coins can now explore a
wide variety of historical and back catalog coins on Amazon. The
Collectible Coins store opens the world of coin collecting and allows
every customer the chance to enjoy a hobby that has been around since
the time of Julius Caesar. Customers can browse historic collections,
including buried treasure coins from the Saddle Ridge Hoard recently
discovered in California that received national notoriety including the
1866 $20Liberty Head, No Motto for $1.2 million. The store also
features hard-to-find and precious metal coins including Gold Buffalo,
Morgan Silver dollars, American Silver Eagles and American Gold Eagles.
The Collectible Coins store allows every customer the chance to enjoy
the experience of discovery. From rare coins to popular modern coins,
the new store features a broad selection to suit any customer, from the
experienced collector to a first-time buyer. Considered by many coin
collectors and the Smithsonian as one of the most beautiful coins in the
world, the 1907 $20 MCMVII Proof Ultra High Relief is available for
$3.75 million. Customers can also browse the 1955 Lincoln Wheat Cent
Double Die Obverse starting at $1,800, the 1889 CC Morgan Dollar for
$8,560, the 1799 Bust Dollar for $5,170 and even the 1856 Flying Eagle
Cent for $20,000. Enthusiasts and modern collectors will find back
catalog coins and U.S. Mint sets starting from 1955 and the 2014 U.S.
National Baseball Hall of Fame Commemorative set.
“Amazon can offer millions of new individuals access to the wonderful
world of numismatics. With direct access to the Saddle Ridge Hoard
Treasure, the largest buried treasure find in U.S. history, Amazon
customers can appreciate why this collectible field is called the Hobby
of Kings,” said Don Kagin, Ph.D, owner of Kagin’s Inc., based in the San
Francisco area. “Coins are historical artifacts that tell us more about
a culture or civilization than anything else. They represent history in
your hands. Amazon has made a commitment to provide the necessary
resources to make their store a vital and first class experience for the
collecting public and coin dealers. It offers an alternative to other
numismatic platforms that just do not reach as many individuals.”
“Liberty Coin offers one the widest selection of collectible coins found
anywhere, including all of the U.S. Mint’s products produced since the
1950’s. After 48 years of building a successful rare coin business we
now have the ability to reach a much larger audience,” said Jim Foster,
CEO for Liberty Coin, headquartered in Los Angeles. “The opportunity to
sell on Amazon is incredible. The Amazon customer experience is the best
in the world and offers shoppers more product choices than anywhere
online. The innovative marketplace with great features provides us with
access to an enormous base of potential new customers searching for our
coins.”
Dealers interested in selling in the Amazon Collectible Coins store can
visit www.amazon.com/sellyourcoins.
About Amazon.com
Amazon opened on the World Wide Web in July 1995. The company is guided
by three principles: customer obsession rather than competitor focus,
passion for invention, and long-term thinking. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire, and Fire TV are some of the
products and services pioneered by Amazon.

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