Press release

Amazon Launches Selling on Amazon and Fulfillment by Amazon for Businesses in Mexico

June 30, 2015 at 9:01 AM EDT

Mexican businesses and online sellers can list their merchandise at no cost on and reach customers across Mexico and internationally

Fulfillment by Amazon (FBA) service in Mexico will help sellers take advantage of Amazon’s world-class fulfillment and customer service expertise

In a 2014 survey of U.S. sellers on Amazon, 71 percent of businesses using the FBA service reported that their unit sales increased on at least 20 percent after joining the FBA program

MEXICO CITY--(BUSINESS WIRE)--Jun. 30, 2015-- Amazon (NASDAQ: AMZN) today announced the Selling on Amazon and Fulfillment by Amazon offerings in Mexico for businesses of all sizes to list and sell their products at In 2014, sellers worldwide on Amazon set a new record by selling more than 2 billion items. Today, more than 40 percent of Amazon's total unit sales come from third-party selection.

Customers flock to Amazon because of the vast selection of items across a diverse set of categories, at low prices. At launch, has the largest selection of items in Mexico, with millions of unique items available to customers for local delivery. Mexican customers searching for local or imported items will be able to browse and purchase products available from Mexican businesses and online sellers.

“When sellers list on Amazon, they have the opportunity to reach more customers, build their business and make money. Amazon is a powerful sales channel for businesses of all sizes in Mexico, enabling them to efficiently launch or grow their sales online,” said Germán Pérez-Duarte, Director of Mexico Seller Services. “Bringing business, retailers and resellers to the platform ultimately provides customers with the best shopping experience through greater access to a vast selection of unique items.”

Sellers on Amazon are no longer limited by their physical geographic location and the cost of driving customer traffic to their branded websites. On Amazon, sellers can:

  • Add new products to the Amazon catalog, with no product listing fees
  • Have Amazon handle customer service, shipping, and fulfillment with the Fulfillment by Amazon service
  • Control product selection and pricing
  • Become eligible for top placement on product detail pages
  • Manage the business and inventory from a single Amazon seller account
  • Customize shipping rates
  • Utilize the secure payments infrastructure that protects sellers and allows customers to shop with confidence

Selling on Amazon is making a difference for businesses worldwide. Here’s what sellers from other locales are saying:

“The last six months [since we started on Amazon] have been filled with so much positive energy and joy, there are just not words. It is so nice to be a part of something that works, which is a success! My initial sales goal for Amazon in our first year was $5,000, and we are now at more than ten times that. Those may not be big numbers for some, but they sure are for us.” - Daylily NurseryNashville, United States

“So I started selling on Amazon in April of 2011, and by the time we became the top Amazon lunchbox seller in June, we had between 50 and 75 orders a day. When we hit August and September – our busiest time, with the start of the school year – we had 300, sometimes 500 orders a day. It was just phenomenal.” - EasyLunchboxes – Woodland Hills, United States

"At first, most of our sales were from the physical store, and Internet sales were a complement. Now it's the opposite: our online sales far exceed those from the physical store, and the number of orders from Amazon are double those from our own site." - Somos PapásGuadalajara, Spain

Fulfillment by Amazon
In addition, Amazon is launching its innovative and popular Fulfillment by Amazon (FBA) program for sellers in Mexico. With the program, sellers utilize Amazon storage and shipping expertise to cost-effectively and efficiently get their products to customers. Sellers on Amazon around the world continue to adopt FBA at a rapid pace because it enables Amazon to fulfill orders and provide award-winning customer service on their behalf. In a 2014 survey of U.S. sellers on Amazon, 71 percent of businesses using the FBA service reported that their unit sales on increased at least 20 percent after joining the FBA program.

“Our goal is to make selling on as simple as possible, whether you’re a local business new to ecommerce or an established business looking to grow sales in a new online channel,” added Pérez-Duarte. “With Fulfillment by Amazon, we do the heavy operational lifting so sellers can grow their business by focusing on core functions like sourcing new products or operating their brick and mortar stores.”

Amazon has created one of the most advanced fulfillment networks in the world and FBA makes it possible for businesses to take advantage of Amazon’s 20 year investment in technology and innovation to better serve customers. By leveraging Amazon’s technology, logistics infrastructure and customer service expertise, Mexican businesses can also expand beyond their domestic market and list their inventory on other Amazon websites.

“Amazon's arrival in Mexico is crucial for our digital growth strategy at Gamers,” said Daniel Cervantes, CEO of Gamers, one of the top videogame retailers in Mexico. “With Amazon, we will now be able to sell videogames to millions of consumers while Amazon takes care of all the operations, logistics, and customer service for us. Now we can concentrate on many other business initiatives while Amazon helps us boost our online sales channel.”

Businesses interested in selling on Amazon or learning more about the Fulfillment by Amazon service in Mexico can visit us at

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo are some of the products and services pioneered by Amazon.

Source:, Inc., Inc.
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