Press release

Amazon Reveals Top 10 States, Cities and Top Categories with the Most Handmade Makers

February 21, 2020 at 8:00 AM EST

California, Arizona, North Carolina, Michigan, and Pennsylvania among the top states with the highest population of Makers selling in the Amazon Handmade store

San Diego, Portland, and Las Vegas among the top cities with the highest population of Makers selling in the Amazon Handmade store

The top categories for Makers are Home, Jewelry, and Accessories

SEATTLE--(BUSINESS WIRE)--Feb. 21, 2020-- Amazon (NASDAQ:AMZN) today announced the 10 states and cities with the most Makers selling in the Amazon Handmade store. Amazon looked at which states and cities the most Makers call home and found that the top states represent every region of the country, with thousands of Makers residing in California, Arizona, North Carolina, Michigan, and Pennsylvania. The top cities span across the four corners of the U.S., from New York, to Miami, to San Diego, to Seattle. Amazon also revealed the top product categories for Makers and found the largest number of Makers are selling products in the Home category. Amazon Handmade features genuinely handcrafted products from furniture, to jewelry, to toys, and more from tens of thousands of Makers in the U.S. and around the world.

The top 10 states with the most Makers are:

  1. California
  2. Texas
  3. New York
  4. North Carolina
  5. Washington
  6. Georgia
  7. Pennsylvania
  8. Illinois
  9. Michigan
  10. Arizona

The top 10 cities with the most Makers are:

  1. New York, NY
  2. Los Angeles, CA
  3. Miami, FL
  4. Las Vegas, NV
  5. Portland, OR
  6. Phoenix, AZ
  7. San Diego, CA
  8. Seattle, WA
  9. Chicago, IL
  10. Austin, TX

The top product categories for Makers are:

  1. Home
  2. Jewelry
  3. Accessories
  4. Kitchen & Dining
  5. Clothing

“Across the country, there are hundreds of thousands of creative, hard-working, and unique American small businesses that are thriving with Amazon,” said Nicholas Denissen, VP of Small Business at Amazon. “Small and medium-sized businesses selling in Amazon’s stores had a record-breaking year in 2019, with nearly 25,000 American small and medium-sized businesses surpassing $500,000 in sales. We will continue to invest billions of dollars in tools, services, people, and programs – like Amazon Handmade – to help these businesses grow and succeed.”

Amazon Handmade is a store within Amazon.com that empowers Makers with the tools necessary to showcase their products to more than 300 million active customers around the world, regardless of their location. Makers selling with Amazon Handmade come from all 50 states and more than 80 countries around the world.

“At Amazon Handmade, we obsess over customers and their desire for unique handcrafted goods, which is why we are so proud of our incredible Makers and the products they sell in our store,” said Katie Harnetiaux, Head of Amazon Handmade. “The flourishing craft community selling with Amazon Handmade spans from coast-to-coast, with Makers from every corner of the U.S. building successful businesses and reaching new customers.”

“Amazon Handmade has been incredible for my small business. We grew our sales more than 200% last year, and had our best sales day ever on Amazon this Cyber Monday,” said Ken Baker, owner of Dream Big Printables in Charlotte, North Carolina. “Our growth with Amazon has allowed Dream Big Printables to hire local employees as well as increase donations to local non-profits.”

The 2019 Amazon SMB Impact Report revealed that on average, American small and medium-sized businesses sell more than 4,000 items per minute in Amazon’s stores. In 2019, Amazon invested more than $15 billion and launched more than 225 tools and services to help small and medium-sized businesses grow and succeed. These businesses have created more than 800,000 jobs in the U.S.

To help American small and medium-sized businesses thrive, in September 2018, Amazon created Amazon Storefronts. With Storefronts, customers can shop a curated collection of more than 2.5 million products from nearly 30,000 U.S.-based businesses. In one year, U.S. small and medium-sized businesses with products in Storefronts sold more than 250 million items to more than 70 million customers.

The company also launched Amazon Small Business Academy in November 2019 to help small businesses in the U.S. harness the power of the internet to reach more customers, build their brand, and grow sales. Through a combination of free in-person seminar events, live webinars, and community college classes across the country, Amazon Small Business Academy will help thousands of American entrepreneurs gain digital strategy and brand building skills to make their ambitions reality.

To learn more about small and medium-sized businesses selling in Amazon’s stores, visit: aboutamazon.com/smallbusiness.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Source: Amazon.com, Inc.

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