Amazon Unveils Additional Analytics and Data to Empower Seller Success
Amazon’s new Manage Your Experiments features help sellers develop conversion-driving content, increasing their sales by up to 25%
Sellers can now refine their product offerings, hone their sales strategy, and more effectively market their products
“We’re focused on supporting sellers as they work to build and grow their business,” said
“We have been working with
Manage Your Experiments is designed to increase the quality of product detail pages and drive higher conversion. With Manage Your Experiments, brands are able to run A/B tests on their titles, main images, and A+ content to see what performs best. Now, brands can also A/B test bullet points and descriptions, and review machine learning-based recommendations for product images and titles to drive better conversion. Additionally, brands can now opt-in to auto-publish winning experiments to the product detail page, automating their A/B tests. Sellers benefit from traffic from hundreds of millions of
Amazoncustomers, and the new Manage Your Experiments features make it easier to test more content, faster.
Search Analytics Dashboard has expanded since its launch in early 2022 to offer a new insights dashboard that provides sellers with anonymized data to better understand customers’ interests and shopping habits. For the first time, brands can download Search Query and Catalog Performance data and new ASIN-level details. This new capability enables brands to easily assess marketing campaigns to identify areas to drive repeat purchases and acquire new customers—either directly from within Amazon’s tools or by combining
Amazondata with the seller’s own business data. The enhanced Search Analytics Dashboard is launching worldwide in September.
Product Opportunity Explorer builds on its successful beta introduction in 2021, continuing to offer rich, accurate data that helps sellers understand, gauge, and evaluate product opportunities in the
Amazonstore. Sellers can assess the likelihood of a new product gaining traction with customers and forecast sales potential. For the first time, Amazonhas now introduced an enhanced Product Opportunity Explorer with a new feature, Customer Reviews Insight. This feature helps sellers work backward from the customer, using customer feedback from product review insights and product star ratings, to help brands determine what features they should build and prioritize as they launch new products or modify existing ones.
Marketplace Product Guidance, initially announced in 2021, has been enhanced to provide Selection Recommendations—products in high demand—for
U.S.sellers looking to expand to France, Italy, and Spain. Selection Recommendations give sellers insight as to products not currently offered that fit a seller’s portfolio, surfacing new growth opportunities. The tool takes the guesswork out of which products should be considered in those stores, based on customer demand. These recommendations are personalized and ranked based on their opportunity score as calculated by machine learning models that are designed to predict the best opportunities for new selection.
Learn more about Accelerate at https://www.amazonaccelerate.com/.