Press release Launches Fulfillment by Amazon

November 5, 2012 at 12:00 AM EST

New service helps third-party sellers grow their businesses and gives customers more of what they love –free shipping

SEATTLE, November 5, 2012 – today announced the launch of Fulfillment by Amazon (FBA), a new service for third-party sellers that provides access to Amazon’s world-class fulfillment and customer service resources and expertise.  With FBA, sellers of all sizes can choose to have Amazon pick, pack and ship their products directly to customers and offer customers benefits like Amazon’s FREE Super Saver Shipping, acclaimed customer service and easy returns for orders placed on 

“Fulfillment by Amazon is a win-win for Canadian customers and businesses,” said Steve Oliver, director of  “Customers will benefit from an even greater selection of items with free shipping and a trusted experience, while businesses can take advantage of our world-class fulfillment services and focus their efforts on growing their business.”

“Since we launched FBA in the U.S., we’ve heard from sellers that offering customers a consistent experience and free shipping through FBA helps them increase their sales and grow their businesses,” said Tom Taylor, vice president of Fulfillment by Amazon.  “We love doing the heavy lifting for sellers and helping them grow, so we’re excited to make FBA available in Canada as we head into the busy holiday season.”

It’s simple for sellers to get started with FBA.  Once a seller’s account is registered, they can begin uploading and managing their listings, and a “Fulfillment by Amazon” logo will appear next to the items – letting customers know that the item is eligible for Amazon’s free shipping and customer service.  By having products stored at Amazon’s fulfillment centers, goods can be quickly picked, packed and shipped directly to customers – letting sellers focus on expanding their business. FBA also provides tools to allow sellers to track their inventory and overall sales.

Sellers can learn more and register for FBA at

About ( is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. customers can find and discover millions of English and French books, CDs, videos, sports and outdoors products, DVDs and electronics, watches, tools, baby, home and garden products, as well as a vast array of software, video games, and consoles--all at everyday low prices. also offers FREE Super Saver Shipping, available on orders of $25 CAD or more delivered to a single Canadian address. sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help customers find the right products for them among the site's broad selection.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.