Press release Launches Wish Lists

October 22, 2002 at 12:00 AM EDT

Feature Most Requested by Customers Is Now Available, in Time for Holiday Season

SEATTLE—(CNW)—October 22, 2002—Online retailer ( today launched Wish Lists (, an advanced online gift registry perfect for the coming holiday season. Wish Lists are designed to help transform gift shopping into a one-stop, no-guesswork, virtually hassle-free online experience. 

In keeping with the common holiday tradition of exchanging gift lists, customers can now easily create a Wish List online at and automatically send the list to friends and family to simplify their holiday shopping. Any of's 1.5 million books, CDs, videos and DVDs can now be added to a Wish List simply by clicking the "Add to Wish List" button on any product's detail page. 

"We've introduced Wish Lists in response to overwhelming demand from customers," said Marven Krug, general manager for "In keeping with the ease and simplicity of shopping at, items can be added to a list from their product detail pages, at any time during the shopping experience."

Customers can also add personal comments to their Wish List, highlighting favourite items or identifying gift selections for different family members maintained on one master list. Gift-givers can search for a Wish List by its creator's last name or e-mail address, and can add items from the Wish List to their Shopping Cart with just one click. will ship the gift directly to the Wish List's owner. 

Wish Lists can also provide gift-giving guidance for birthdays, anniversaries and other special occasions. 

In addition to launching Wish Lists, today introduced Listmania®, a feature that allows customers to create lists of their favourite products and display them for others. Listmania is a fun way for customers to highlight their favourite products and help other customers find and discover what's available on Creating a Listmania list is easy--simply click the "Add your list" link that appears in the Listmania section of any page of search results, and begin adding products from's Books, Music, Video and DVD Stores. 

About ( is part of the global family of Amazon Web sites that have become known for great prices, selection and convenience. customers can find and discover over 1.5 million English and French books, CDs, videos and DVDs--all at everyday low prices. sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help customers find the right products for them within the site's broad selection. 

To ensure all orders are delivered to customers quickly and efficiently, works with Canada Post, one of the world's most progressive postal companies. Orders placed at are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies. 

Through Associates (, third-party Web sites can link to and earn referral fees on sales generated by those links. Customers can also go directly to from MSN Canada,, and AOL Canada. is the trading name of, Inc., an affiliate of, Inc.