Press release Supports Canadian Film Festivals and Literacy Programs with the Launch of Dedicated Online Boutiques and Event Sponsorships

September 5, 2002 at 12:00 AM EDT

Seattle, September 5, 2002 -- ( today announced the launch of three new online specialty boutiques dedicated to Canada's celebrated fall film festivals and a new program to support literacy in Canada. The online retailer has created boutiques for the Toronto International Film Festival (TIFF), the Vancouver International Film Festival (VIFF) and the new SKYword program, making it easy for customers to find and discover a broad selection of films related to the festivals and books featured in the program in one convenient online destination. is also an official sponsor of each of these programs, as well as Canada's annual Word on the Street Fair.

“The Toronto and Vancouver film festivals and SKYword are in large part about discovery--be it new films, books, artists, or authors--and we are excited to support each of these programs by offering customers an easy way to find and discover works from featured artists and authors, past and present,” said Marven Krug, general manager for 

Toronto International Film Festival (TIFF)'s Toronto International Film Festival Boutique,, provides festival-goers and film buffs a single destination where they can explore award-winning films from past festivals, films from this year's profiled directors Atom Egoyan and David Cronenberg, and the top-10 favourite Canadian classic films as selected by's Video and DVD editors. Additionally, when customers enter's TIFF Boutique through the official Toronto International Film Festival Web site and make a purchase, will give 5 per cent of the proceeds to TIFF. 

One of the most highly anticipated events in all of cinema, the 27th Toronto International Film Festival runs September 5 through 14, 2002. This year, sponsors the TIFF's Special Presentations program, which will showcase approximately 20 films from 14 countries, most of which are making their North American or world premieres. In 2001, some outstanding films in this program included Oscar® nominees In the Bedroom and Amélie.'s Toronto International Film Festival Boutique can be accessed at or through the DVD and Video Stores at (, as well as through the official TIFF Web site ( 

Vancouver International Film Festival (VIFF)'s Vancouver International Film Festival Boutique,, will launch on September 6, 2002. The boutique features the work of notable Canadian filmmakers and showcases the Best Documentary Feature, Most Popular Film and Most Popular Canadian Film award winners from past festivals. is a premier sponsor and the official online film store of this year's Vancouver International Film Festival (VIFF), which kicks off September 26 and runs through October 11. Like its eastern cousin, the Toronto International Film Festival, VIFF welcomes the best in Canadian and international film each year. Starting September 6,'s VIFF Boutique can be accessed at or through the VIFF Web site at When customers enter's VIFF Boutique through the official Vancouver International Film Festival Web site and make a purchase, will give 5 per cent of the proceeds to VIFF. 

“Thanks to the commitment and generous contributions of sponsors such as, the Vancouver International Film Festival remains one of the world's premier showcases for Canadian and international film,” says Jane MacDonald, director, communications and corporate affairs, Vancouver International Film Festival.

SKYword also plays a supporting role in the recently announced inflight, audiobook entertainment program SKYword. The program, which will be featured aboard all Air Canada flights, is a partnership between HarperCollins Canada and ABC CANADA Literacy Foundation, allowing Air Canada passengers to experience book excerpts via enRoute FM, enRoute magazine and enRouteTV.

Under an exclusive online retail alliance, has created the SKYword Boutique,'s SKYword boutique makes it easy for Air Canada passengers to find the program's featured books and authors in a single online destination. Additionally, is donating 5 per cent of sales from books featured in the program and purchased through the SKYword Boutique to ABC CANADA's programs promoting literacy.'s SKYword boutique can also be accessed at

Word on the Street Fair is a national sponsor of the Word on the Street Fair, an annual celebration of literacy and the printed word across Canada. In Toronto, will sponsor the Author's Tent, where some of the biggest names in contemporary Canadian literature will entertain audiences with 15-minute readings. This year's fair is scheduled for September 29.

About ( is part of the global family of Amazon Web sites that have become known for great prices, selection and convenience. customers can find and discover over a million English and French books, CDs, videos and DVDs--all at everyday low prices. sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help customers find the right products for them among the site's broad selection. 

To ensure all orders are delivered to customers quickly and efficiently, works with Canada Post, one of the world's most progressive postal companies. Orders placed at are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies. 

Through Associates (, third-party Web sites can link to and earn referral fees on sales generated by that link. Customers can also go directly to from MSN Canada,, and AOL Canada. is the trading name of, Inc., an affiliate of, Inc.