Expanded PC Selections of Laptops and Desktops offering “up to 15% Reward Program” plus an additional 10,000 JPY gift certificate for the purchase of a computer-item costing over 100,000 JPY.

March 16, 2004 --- Amazon.co.jp http://www.amazon.co.jp/ has launched its new Computer store http://www.amazon.co.jp/pc as part of its existing Electronics Store, offering an extensive list of PC and related accessories such as printer scanners. Amazon.co.jpfs Computer store offers a great number of PC items including Desktop PC, Laptops PC and Servers at attractive prices. The store features rich selection from the major manufacturers such as Apple, Sony, NEC and Fujitsu, and additional new items from the manufacturers which have been newly expanded such as Mouse Computer and eMachines. In addition, the store offers a variety of other PC related items such as Printer, Scanner, Related accessories and parts, PDA & electronic dictionaries and Software to buy together with the PC, which makes it easy for customers to find what they want. Amazon.co.jp provides customers the easiest way to shop for PCs and related accessories with its easy-to-use site navigation and by recommending related accessories and peripherals to accompany electronics purchases alongside the products.

Launched in July, 2003, Amazon.co.jpfs Electronics Store, offers customers great values always at competitive price. Customers who purchase an item from Amazon.co.jpfs Electronics store costing more than 5,000 JPY (tax excluded) will receive an Amazon.co.jp gift certificate valid for up to 15% of the purchase price, redeemable on a future Amazon.co.jp order.

In addition, between now and April 12, customers who purchase a computer-item priced over 100,000 JPY (excluding tax), will receive an Amazon.co.jp gift certificate worth 10,000 JPY, redeemable on a future Amazon.co.jp order. For example, customers who purchase a 200,000 JPY(excluding tax) computer between now and April 12 will receive up to 40,000 JPY in Amazon.co.jp gift certificates (including both 15% of the purchase price and 10,000 JPY gift certificate) to use toward a future purchase. Please see site www.amazon.co.jp/electronics for details.

Amazon.co.jp also offers free delivery to anywhere in Japan for purchases of 1,500 JPY or more (tax excluded), as well as convenient cash on delivery payment options.

*The prices stated on this press release are as of March 16, 2004.

Please direct inquiries related to this press release to:
Amazon Japan K.K.
PR: Misao Konishi / Megumi Miyazaki
Tel: 03-4288-4020
E-mail: press@amazon.co.jp

Or contact the PR Agent:
Vector, Inc. K.K.
Kaori Nishida / Sayaka Ishigaki / Saori Kiryu
Tel: 03-3403-2230
E-mail: 
amazon@vectorinc.co.jp

Please direct inquiries from readers:
Amazon.co.jp Customer Center
http://www.amazon.co.jp/contact-us

About Amazon.co.jp http://www.amazon.co.jp

Amazon.co.jp opened its virtual doors in November 2000, and strives to be the worldfs most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.jp today offers millions of Japanese and foreign language books, videos, DVDs, software titles, PC & video games, electronics and Home& Kitchen items. Through the Amazon Anywhere mobile commerce platform, Amazon.co.jp is also accessible via i-mode, EZweb and Vodafone Llive! wireless devices. Amazon.co.jp customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; COD payment; personalised recommendations; and streamlined, 1-Click ordering.

Amazon.co.jp is one of five internationally focused websites operated by Amazon.com (NASDAQ: AMZN), a Fortune 500 company based in Seattle, Washington, USA; the others are the French-language site Amazon.fr, the German-language site Amazon.de, Amazon.co.uk and Amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.