Amazon.com and Netscape Announce Strategic Online Commerce Deal
Earth's Biggest Bookstore to Serve as Exclusive Bookseller on Leading Internet Business Site - Netscape Netcenter
SEATTLE, WA and MOUNTAIN VIEW, CA (October 20, 1997)-- Amazon.com, Inc. (NASDAQ: AMZN) and Netscape Communications Corporation (NASDAQ: NCSP) today announced an agreement naming Amazon.com (www.amazon.com) the exclusive bookseller on Netscape Netcenter's newly launched commerce section, Netscape Marketplace. Under the terms of the agreement, the two companies will offer members of Netscape Netcenter a co-branded storefront where Earth's Biggest Bookstore will be easily accessed through Netscape Netcenter (home.netscape.com). Through the co-branded storefront, which is expected to be available by the end of the year, Amazon.com will feature book titles and editorial content tailored specifically to the Netscape Netcenter audience. Under the agreement, Amazon.com will also have an above-the-fold button on Netscape's popular NetSearch page. This will provide easy access for busy Internet users to search and browse Amazon.com's more than 2.5 million titles. In addition, Amazon.com will receive prominent marketing and advertising within Netscape Netcenter and will be bookmarked in future releases of Netscape client software.
In a related announcement today, Netscape unveiled its commerce strategy for Netcenter with the launch of Netscape Marketplace. Amazon.com will be one of the first commerce offerings that Netscape will provide to its Netscape Netcenter membership of busy professionals. "This agreement marks another important advance in our strategy to be the primary destination for all Internet bookbuyers," said George Aposporos, Amazon.com Vice President of Business Development. "We are particularly excited about our relationship with Netscape because it secures Amazon.com's place as the premier bookseller on the top three most highly trafficked sites on the Web."
"Our agreement with Amazon.com will provide Internet users with a winning combination of Amazon's world-leading bookstore offerings through Netscape's highly-ranked business Internet site," said Jennifer Bailey, Vice President, Web Site at Netscape. "With our new co-branded storefront located in Netscape Marketplace, Netscape Netcenter members will have easy access not only to more than 2.5 million titles but also to leading editorial content customized for our busy professional audience."
Netscape Communications Corporation is a leading provider of open software for linking people and information over enterprise networks and the Internet. The company offers a full line of clients, servers, development tools, and commercial applications to create a complete platform for next-generation, live online applications. Traded on Nasdaq under the symbol "NSCP," Netscape Communications Corporation is based in Mountain View, California.
Additional information on Netscape Communications Corporation is available on the Internet at http://home.netscape.com, by sending e-mail to email@example.com, or by calling (650) 937-2555 (corporations) or (650) 937-3777 (individuals).
Netscape, Netscape Navigator, and the Netscape N logo are registered trademarks of Netscape Communications Corporation in the United States and other countries. Other Netscape logos, product names, and service names are also trademarks of Netscape Communications Corporation, which may be registered in other countries.
Amazon.com, Inc., Earth's Biggest Bookstore, is the leading online retailer of books and is the premier bookseller on AOL.com, Excite.com, Yahoo!, the AltaVista Search Service, and the Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping service, Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface.
Amazon.com, Inc., is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.
Amazon.com and Earth's Biggest Bookstore are service marks of Amazon.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners.
This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as well as the company's Form 10Q for the second quarter ended June 30, 1997, both filed with the Securities and Exchange Commission.