Service Enables Site Fans to Make Voluntary Payments to Support Frequented Sites and to Access Premium Online Content

SEATTLE--Feb. 6, 2001--Amazon.com (Nasdaq:AMZN) today announced the launch of the Amazon Honor System (http://www.amazon.com/honor).

The Amazon Honor System enables online visitors to easily "tip" their favorite Web sites or to pay for access to premium content.

Based on Amazon.com's 1-Click shopping technology, the Amazon Honor System is a safe and easy way for fans of Web sites to give as little as $1 with a simple click of the mouse. In addition, Web sites can sell access -- on the Honor System -- to online or downloadable content such as video, music or textual material including news, poetry, short stories, commentaries and literature. Any Web site can sign up for this service and begin collecting contributions in less than 15 minutes. To learn how, go to http://www.amazon.com/honor.

People are realizing that even the best Web sites need new sources of revenue to flourish. Web users want to support the sites they love, but it's been too difficult. Until today, if you wanted to give a dollar to your favorite Web site, you'd have to pull out your checkbook, write a check, address an envelope, lick a stamp, and drop it in the mailbox. Now, the Amazon Honor System makes it safe and easy for customers to express their appreciation to their favorite Web sites in seconds. More significantly, voluntary payments from customers will enable participating sites to continue providing quality content that will delight and inform.

"People want to support the sites they love -- the Amazon Honor System makes it safe and easy," said Amazon.com founder and CEO Jeff Bezos. "Now, any Web site can effortlessly collect money from appreciative users. Over time, we hope this will be even more successful than our Associates program, which now has over 600,000 participating Web sites."

The Amazon Honor System is open to any Web site, and registration takes only minutes. Launch partners include a diverse group of more than 50 Web sites, offering everything from humor and poetry to recipes and help with math. Included among the launch partners are: -- http://www.adcritic.com/ -- the leading online destination for

        TV commercials    --  http://www.chank.com/ -- an archive of original fonts that are        offered for sale and for free    --  http://www.indigenousrocks.com/ -- a selection of blues from a        band of Sioux siblings    --  http://www.satirewire.com/ -- an award-winning humor site        satirizing the new economy    --  http://www.seti.org/ -- an institute that searches for        extraterrestrial intelligence

¶ "It takes an Amazon.com -- with its trusted brand and millions of successful transactions -- to bring the benefits of 1-Click contributions to Web sites of all shapes and sizes," said Chank Diesel, president and CEO of Chank.com. "With the Amazon Honor System, sites like mine have the ability to continue providing innovative and creative content to our fans and customers."

When visiting a Web site that participates in the Amazon Honor System, visitors are greeted with a paybox featuring a "Click to pay" or "Click to give" button. All transactions are private and secure, and no information relating to the customer is provided to any participating site. Customers can also take advantage of a full and unconditional money-back guarantee up to 30 days after payment by using Amazon.com's innovative Unpay feature, which provides no-questions-asked refunds.

The Amazon Honor System does not charge any registration or set-up fees to participating Web sites, and there is no processing charge to visitors who make payments via the Amazon Honor System. Participating sites are charged a fee per transaction.

For more information on how to join the Amazon Honor System, visit http://www.amazon.com/honor. (List of Web sites participating at launch follows.)

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com lists more than 28 million unique items in categories such as electronics, kitchen products, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, lawn and patio items, and wireless products. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's 30 million cumulative customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 250,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003.

Amazon Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com, Amazon.co.uk and Amazon.de on personal digital assistants (PDAs) and through handheld wireless Internet devices that use HDML or the Wireless Application Protocol.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and 10-K/A for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, June 30, 2000, and September 30, 2000.

                   Participating Web Sites at Launch                          Amazon Honor System----------------------------------------------------------------------             LINKS                             SITE DESCRIPTION----------------------------------------------------------------------http://www.westnet.com/~crywalt/pregnancy/   "It's Just Another Baby"                                               -- pregnancy journal                                               by Chris Rywalt----------------------------------------------------------------------http://www.adcritic.com/                     AdCritic.com -- all ads,                                              all the time----------------------------------------------------------------------http://www.adventuredivas.com/               Adventure Divas --                                              adventure travel for                                              modern-day heroines----------------------------------------------------------------------http://www.allfree.com/                      AllFree.com -- a guide to                                             free stuff----------------------------------------------------------------------http://www.allmath.com/                      AllMath.com -- accessible                                             math knowledge----------------------------------------------------------------------http://www.allwords.com/                     AllWords.com -- quotes,                                              dictionaries, word games                                              and more----------------------------------------------------------------------http://apple-corps.westnet.com/              Apple Corps -- an online                                              vegetarian toy----------------------------------------------------------------------http://www.bartleby.com/                     Bartleby.com -- online                                              literary reference                                              materials----------------------------------------------------------------------http://www.bbspot.com/                       Bbspot -- a source for                                              tech humor----------------------------------------------------------------------http://www.bedandbreakfast.com/              BedandBreakfast.com --                                              information about                                              bed-and-breakfasts and                                              inns----------------------------------------------------------------------http://www.chank.com/                        Chank.com -- downloadable                                             fonts----------------------------------------------------------------------http://www.crankycritic.com/                 Cranky Critic -- brutally                                             honest film reviews----------------------------------------------------------------------http://www.equipped.com/                     Doug Ritter's Equipped to                                             Survive -- survival gear                                              and techniques----------------------------------------------------------------------http://www.emagazine.com/                    emagazine.com -- a                                              service of the                                              E/Environmental Magazine----------------------------------------------------------------------http://www.emule.com/                        eMule.com -- poetry                                              archives----------------------------------------------------------------------http://www.evote.com/                        Evote.com -- keeping                                              score in the game of                                              politics----------------------------------------------------------------------http://www.funnymail.com/                    FunnyMail.com -- jokes,                                              fun and humor----------------------------------------------------------------------http://www.guitar.net/                       Guitar.net -- all things                                              guitar----------------------------------------------------------------------http://www.hearingvoices.com/                HearingVoices.com --                                              audio museum of radio                                              programs----------------------------------------------------------------------http://www.heroicstories.com/                HeroicStories -- true                                              stories of everyday real                                              people----------------------------------------------------------------------http://www.icebox.com/Index.asp              Icebox -- original                                              animated entertainment                                              programming----------------------------------------------------------------------http://www.indigenousrocks.com/              Indigenous -- a sampling                                              of blues from a band of                                              Sioux siblings----------------------------------------------------------------------http://www.imdb.com/                         Internet Movie Database                                              -- the definitive movie                                              site----------------------------------------------------------------------http://www.useit.com/                        Jakob Nielsen's Web site                                              -- biweekly column on Web                                             usability----------------------------------------------------------------------http://www.jibjab.com/                       JibJab.com -- irreverent                                              animation----------------------------------------------------------------------http://www.kidsource.com/                    KidSource -- education                                              and health care                                              information for parents----------------------------------------------------------------------http://www.killfrog.com/                     KillFrog.com --                                              animation, comics and                                              games----------------------------------------------------------------------http://www.loggia.com/                       Loggia.com -- exploring                                              the arts and humanities----------------------------------------------------------------------http://www.modernhumorist.com/               Modern Humorist -- fresh,                                             new humor----------------------------------------------------------------------http://www.glyphs.com/moba                   Museum of Bad Art -- a                                              celebration of bad art----------------------------------------------------------------------http://www.loggia.com/myth/index.html        Mythography.com --                                              exploring Greek, Roman                                              and Celtic myth and art----------------------------------------------------------------------http://www.nerdworld.com/                    Nerdworld -- the                                              definitive source for                                              nerdy culture----------------------------------------------------------------------http://www.openletters.net/                  Open Letters -- writing                                              in the form of                                              correspondence----------------------------------------------------------------------http://www.outerdark.com/                    OuterDark Publications --                                             writing from Spleen                                              Quarterly magazine----------------------------------------------------------------------http://www.overlawyered.com/                 Overlawyered.com --                                              chronicling the high cost                                             of our legal system----------------------------------------------------------------------http://www.raggededgemagazine.com/           Ragged Edge magazine --                                             covering the disability                                              experience in the U.S.----------------------------------------------------------------------http://www.ssws.net/                         S.S.W.S. -- Short Story                                              Writers Showcase----------------------------------------------------------------------http://www.satirewire.com/                   Satire Wire -- new satire                                             for the new economy----------------------------------------------------------------------http://www.seti.org/                         SETI Institute Online --                                              the Search for                                              Extraterrestrial                                              Intelligence----------------------------------------------------------------------http://www.banneradmuseum.com/               The Banner Ad Museum --                                              the best banner ads on                                              the Web----------------------------------------------------------------------http://www.thebluemoon.com/                  The Blue Moon Review --                                              original literary work                                              online----------------------------------------------------------------------http://www.thegia.com/                       The Gaming Intelligence                                              Agency -- gaming news and                                             insights----------------------------------------------------------------------http://www.tourbus.com/                      The Internet Tourbus --                                              explaining the Internet                                              in plain English----------------------------------------------------------------------http://www.unmuseum.org/unmain.htm           The Museum of Unnatural                                              Mystery -- a slightly                                              bizarre, cyberspace                                             science museum for all                                              ages----------------------------------------------------------------------http://www.wineloverspage.com/               The Wine Lovers' Page --                                             independent wine                                              appreciation site----------------------------------------------------------------------http://www.theforce.net/                     TheForce.net --                                              comprehensive Star Wars                                              site----------------------------------------------------------------------http://www.thewax.com/                       TheWax.com -- Webzine of                                              varied content and                                              commentary----------------------------------------------------------------------http://www.thisistrue.com/                   This Is True -- bizarre,                                              true stories from the                                              papers----------------------------------------------------------------------http://www.tulevision.com/                   TuleVision.com --                                              post-contemporary art and                                             entertainment                                              headquarters----------------------------------------------------------------------http://www.tvparty.com/                      TVparty.com -- a tribute                                             to vintage television----------------------------------------------------------------------http://www.lostandfoundsound.com/            Peabody Award-winning                                              radio series produced by                                              NPR----------------------------------------------------------------------http://www.navone.org/                       Victor Navone's 2-D and                                              3-D Art -- animator of                                              Blit Wizbok----------------------------------------------------------------------http://www.whatsgoingon.com/                 WhatsGoingOn.com --                                              resource for festivals,                                              events and destinations----------------------------------------------------------------------http://www.yumyum.com/                       YumYum.com -- recipe site                                             for everyday cooks----------------------------------------------------------------------