Press release's Associates Program is a Hit with Music Sites

August 3, 1998 at 12:00 AM EDT

Enrollment in's Associates program surpasses 100,000 members with music sites such as Spin, Vibe, and

SEATTLE, WA -- August 3, 1998 -- Leading online retailer, Inc. (NASDAQ: AMZN), today announced that enrollment in its Associates program has exceeded the 100,000-member milestone, solidifying it as the most widely embraced program of its kind. pioneered the concept of syndicated selling in July 1996, enabling Web-site owners to participate in e-commerce by recommending books, music, and other products to be purchased at In return, Associates earn referral fees on their referred sales and they enhance the value of their sites with additional book and music content. Since the launch of's music store, premier music sites such as Spin, Vibe, and have become Associates, demonstrating the program's appeal to all facets of the music industry.

Reba McEntire's Web site,, and Mojo Records (the Cherry Poppin' Daddies' label) are among the growing list of artist sites, fan sites, and label sites becoming Associates. Vibe, Spin, and other online music magazines benefit from the richness of's editorial content. Concert promoters, orchestras and event halls, radio stations, and broadcast talk-show sites such as Art extend the reach and application of's Associates program. Sites with specialty music reviews and music software such as have also selected as their music-retailing source.

"By linking our 100,000-title playlist to's enormous music catalog, we've created a simple and fun way for our visitors to discover and purchase their next favorite CD," said Josh Felser, president of, the pioneering online music service. "The scope of's editorial content as well as the ease and simplicity of their program made our music retailer of choice."

"'s Associates program is the only major syndicated selling network in existence that enables participants to sell books, CDs, DVDs, and sheet music--giving them the potential to earn more than they could with any other program," said David Risher, senior vice president. "The real winners, though, are the visitors to Associate Web sites who no longer have to keep track of multiple passwords, user IDs, and orders. With our cross-product program, visitors to Associate sites can purchase several titles across multiple product lines from a single source."

Any Web site can benefit by becoming an Associate. The program offers the biggest selection of CDs, books, and other products; competitive prices; and world-class customer service.'s selection and deep editorial content, including customer reviews, author and artist interviews, cover art, and music clips, enable customers to make informed purchases.

For more information about the Associates program or to join, visit

About (formerly is the premier Internet music service, delivering more than 100,000 digitized songs in more than 100 highly specialized music channels. Covering the genres of Rock, Oldies, Themes, TopHits, MoodFood, Classical, Jazz & Blues, Urban & Dance, Country & Folk, and World & New Age, reaches more than 2 million listeners worldwide.

Based in Silicon Valley, couples the power of the Internet with advanced digital audio technology to raise entertainment to a new octave. The music players--the Web-based Spinner and the stand-alone Internet application Spinner Plus--display song information as music is played, while providing dynamic links that enable online purchases and real-time listener feedback. The strength of these features has fostered partnerships with industry leaders including Real Networks,, @Home Network, GameSpot, LAUNCH Media, and the Ultimate Band List (UBL) as well as more than 100 record labels. Visit at

About, Inc., offers more than 3 million book, music, and other titles, plus easy-to-use search and browse features, secure credit card payment, personalized recommendations, and direct shipping. has virtually unlimited online shelf space to offer customers a vast selection easily accessed through an efficient search-and-retrieval interface as well as streamlined ordering through 1-Click (TM) technology. pioneered the concept of syndicated selling on the Internet and has more than 100,000 members in its Associates Program, including, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, and iVillage.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others,'s limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect's financial results is included in the company's Annual Report on Form 10-K for the year ended December 31, 1997, and quarterly report on Form 10-Q for the quarter ended March 31, 1998, both filed with the Securities and Exchange Commission. and 1-Click are either registered trademarks or trademarks of, Inc. All other names mentioned herein may be trademarks of their respective owners.