London: March 24, 2004: Leading online retailer Amazon.co.uk today announced the launch of two new categories--DIY & Tools and Garden & Outdoors--that offer a wide range of DIY, gardening and home-improvement products at low prices. The new categories can be found in Amazon.co.uk's new Home & Garden shop (www.amazon.co.uk/homeandgarden), which will also incorporate Amazon.co.uk's existing Kitchen & Home and Personal Care categories.

Amazon.co.uk's DIY & Tools and Garden & Outdoors categories will offer low prices on thousands of items at launch, from biscuit jointers to long-nose pliers, lawnmowers and bird tables. With top brands on offer--including Black & Decker, Bosch, DeWalt, Draper, Stanley and Faithfull--and free delivery on qualifying orders over £25, the launch will answer the growing demand for online home-improvement shopping.

As an introductory offer, Amazon.co.uk customers will receive a free Stanley 9-way screwdriver set when they spend over £20 in the DIY & Tools shop. For more details, visit www.amazon.co.uk/homeandgarden.

Robin Terrell, managing director of Amazon.co.uk, commented: "Amazon.co.uk's goal is to be the place where customers can find and discover anything they want to buy online. Today's move into DIY, gardening and home improvement products is a natural progression towards achieving that goal. The launch of DIY & Tools and Garden & Outdoors follows our successful expansion into new categories including consumer electronics, kitchen items and personal care."

Visitors to Amazon.co.uk's Home & Garden shop will discover deep selection and great prices on leading brands:

 

DIY & TOOLS

Power tools such as cordless drills and screwdrivers, biscuit jointers, circular saws, orbital sanders, hammer drills and routers

Hand tools such as chisels, hammers, mallets, saw files, screwdrivers, axes and shovels

Hardware and Safety products such as eye/ear protection, gloves and masks

 

KITCHEN & HOME

Cookware, bakeware and cutlery

Small appliances

Tableware

Vacuums

Bar tools and glasses

 

PERSONAL CARE

Shavers & hair removers

Oral care

Hair and nail care

Massagers

 

GARDEN & OUTDOORS

Barbecues, tools and accessories

Garden tools & equipment such as lawnmowers, hedge trimmers and shears

Garden furniture including patio heaters, lounges, recliners, parasols and bases

Other products such as picnic hampers and bird tables

 

Among the top brands in Home & Garden are Black & Decker, Bosch, Braun, Carmen, DeWalt, Draper, Dualit, Dyson, Estwing, Faithfull, George Foreman, Henckels, Karcher, Kitchenaid, Le Creuset, Meyer Prestige, Philishave, Remington, Revlon, Stanley, Tefal and Wilkinson Sword.

 

HOT OFFERS

  • Black and Decker Wm536 Dual Height Workmate - Amazon.co.uk price: £49.97
  • Black and Decker Hp12kd Esprit Cordless Variable Speed Drill - Amazon.co.uk price: £53.97
  • Vitrex 10 2330 Flat Bed Tile Cutter 400mm - Amazon.co.uk price: £18.97
  • Black & Decker Ka197e Orbital Sander - Amazon.co.uk price: £25

 

Amazon.co.uk Home & Garden customers will find all the information they need to make informed purchases. Helpful editorial and customer reviews, product recommendations and buying guides are just some of the features that make Amazon.co.uk's Home & Garden section the best place to buy DIY, gardening and home-improvement products online.

The Home & Garden shop also offers individuals and businesses the opportunity to sell related new and used products alongside Amazon.co.uk retail offerings via Marketplace, the third-party programme that increases choice for Amazon.co.uk customers. Any companies interested in selling Home & Garden items at Amazon.co.uk should e-mail Chris Calverley at ccalverl@amazon.co.uk or log onto www.amazon.co.uk/marketplace.

For further information please contact:
Marie Fagan / Rachel Silk
Amazon.co.uk
Tel no: 020 8636 9280
mfagan@amazon.co.uk

High resolution images are available for the media to view and download free of charge from: http://www.vismedia.co.uk

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998, Amazon strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as books, CDs, videos, DVDs, software titles, PC & video games, electronics and toys. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk has strategic alliances with Carphone Warehouse, Waterstones and Expedia.co.uk. Amazon.co.uk customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; personalized recommendations; streamlined, 1-Click® ordering and hassle-free Bid-Click auction bidding. Through Amazon Anywhere, Amazon.co.uk also is available on mobile phones with WAP technology; look at www.amazon.co.uk/anywhere for details.

Amazon.co.uk is one of five internationally focused websites operated by Amazon.com, a Fortune 500 company based in Seattle USA; the others are the French-language site Amazon.fr; the German-language site Amazon.de; the Japanese-language site Amazon.co.jp and Amazon.ca. Amazon.co.uk is the trading name for Amazon.com Int'l Sales, Inc., and Amazon.com International Auctions, Inc., which are both wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN).

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.