Press release
Amazon’s Best of Prime 2018: Prime Members Worldwide Ordered Two Billion Products with One-Day Delivery or Faster
Amazon’s annual Best of Prime celebrates what members shopped for, watched, listened to, read and played in the last year
Most awarded show on Prime Video is The Marvelous Mrs. Maisel, and most binged shows are Tom Clancy’s
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“We love delivering smiles over the holidays, whether through fast, free shipping or deals on favorites like organic apples from
2018 Best of Prime:
Members have adopted the new savings benefit at
Best of Prime 2018: Prime Video
Members curled up on the couch with their TV, tablet or smartphone watching Prime Video:
- This just in: The two most binged Prime Original series worldwide to date include Tom Clancy’s
Jack Ryan starringJohn Krasinski and Homecoming starringJulia Roberts . - Members loved The Marvelous Mrs. Maisel and so did the
Academy of Television Arts & Sciences . With eight Emmy Awards, the series won more than any comedy series ever has for a single season, including “Outstanding Comedy Series.” - Giving The Marvelous Mrs. Maisel five out of five stars, one enthusiastic member stated, “I've probably watched season one five times. Three by myself, and two more times introducing it to my friends. Mrs. Maisel is how all of us hope to be in similar situations.”
- The top three cities worldwide that streamed the most hours of Prime Video per capita include
Santa Clara , U.S.; Norderstedt,Germany ; andTokai ,Japan . - Early risers in the U.S.,
U.K. andIndia streamed more Prime Video than any other countrybetween the hours of 7 a.m. and 9 a.m. local time. - Night owls in
Japan ,Germany andSpain streamed more Prime Video than any other countrybetween the hours of 11 p.m. and 1 a.m. local time. - This just in: The nine
NFL games thus far on Prime Video and Twitch combined to reach 20 million total viewers in over 200 countries and territories and all 50 U.S. states. - This just in: The top three American cities that streamed the most minutes of Thursday Night Football so far this year include
Atlanta, GA ,Denver, CO andSeattle, WA.
Best of Prime 2018: Prime Music
Members around the world couldn’t get enough of the hits on Prime Music:
- The most streamed artist was
Justin Timberlake . - Members’ favorite albums included Man of the Woods by
Justin Timberlake , Camila byCamila Cabello , Astroworld byTravis Scott and Mitchell Tenpenny EP byMitchell Tenpenny . - Members’ favorite 2018 songs included “The Middle,” by Zedd,
Maren Morris & Grey; “Lose It,” byKane Brown ; “Idgaf,” byDua Lipa ; “Better Now,” by Post Malone; and “Done For Me,” byCharlie Puth , featuring Kehlani. - The most requested song via Alexa was “The Middle” by Zedd,
Maren Morris & Grey. - The latest new releases on Prime Music in the U.S. are always available on the “Pulse of Prime” playlist.
2018 Best of Prime: Twitch Prime
Twitch Prime offers Prime members free video games and exclusive in-game content for some of the biggest games in the world like Fortnite and
- Members claimed a total of more than 50 million free games worldwide, with hundreds of hours of free gameplay available for each member.
- Members also made their favorite games better, downloading 55 million pieces of in-game loot and content across 17 blockbuster games worldwide, including
League of Legends , Overwatch and PLAYERUNKNOWN’S BATTLEGROUNDS. - Tens of thousands of Twitch.tv broadcasters turbo boosted their channels with subscriptions from Twitch Prime members. Iconic Twitch broadcaster Ninja said, “Wanna know the power of @TwitchPrime and @FortniteGame? I gained 30,000 subscribers in 8 hours … This growth is seriously mind boggling.”
- The most popular loot drop was for Fortnite, which included two exclusive in-game character outfits, backpack, pickaxe and emote.
Best of Prime 2018: Prime Reading
Everyone loves a good page-turner, and members are no exception. Here’s a look at U.S. members’ top picks on Prime Reading:
- They say the book is always better than the movie, but what about the comic book? Members tested that theory out with “Black Panther,” Prime Reading’s most beloved comic-to-movie adaptation.
- Members love mysteries – half of Prime Reading’s top ten most read books this year were Mystery novels, including “Say You’re Sorry,” the most read book of the year.
- The top five most borrowed titles by Prime members in the U.S. include “Harry Potter and the Sorcerer's Stone,” “The 7 Habits of Highly Effective People,” “The Handmaid's Tale,” “Milk and Honey” and “Say You're Sorry.”
- Members explored loss and survival with “Milk and Honey” and are continuing their journey with the poet’s second book, “The Sun and Her Flowers.”
Best of Prime 2018: Fastest Deliveries of the Last Year
Members went bananas for ultra-fast delivery. In fact, bananas were the top item purchased with Prime Now and Amazon Fresh. The fastest Prime Now deliveries of 2018 in the U.S. include:
- 8 minutes in
Berkeley, CA to deodorize with Hartz Home Protection Lavender Scent Odor-Eliminating Gel Dog Pads - 9 minutes in
Kirkland, WA to game with the Nintendo SNES Classic - 9 minutes in
Los Angeles, CA to relieve with the TriggerPoint Foam Massage Ball and Excedrin Migraine Caplets - 9 minutes in
Seattle, WA to sip La Crema Pinot Noir - 9 minutes in
Charlotte, NC to carry to school with the High Sierra Loop Backpack
Best of Prime 2018: Top Products
Members’ most popular purchase of the year in the U.S. was the Fire TV Stick with Alexa Voice Remote, followed by the Echo Dot – which was also one of the most gifted items during the week leading up to both Mother’s Day and Father’s Day, and the best-selling product on
Some other Prime member favorites include:
- Electronics: Panasonic ErgoFit In-Ear Earbuds Headphones,
Fujifilm Instax Mini 9 Instant Camera, Tile Mate Bluetooth Tracker - Home Décor: Greenco Set of 3 Floating U Shelves, Nearly Natural 6-Foot Ficus Silk Tree, Umbra Trigg Hanging Planter Vase
- Cookware: Lodge 10.25-Inch Pre-Seasoned Cast Iron Skillet, T-fal 5-Quart Saute Pan Jumbo Cooker with Lid, Calphalon Set of 10-Inch and 12-Inch Contemporary Hard-Anodized Aluminum Nonstick Cookware
- Home Improvement: TP-Link Kasa Wi-Fi Smart Plug (Works with
Amazon Alexa), Affresh Washing Machine Cleaner, Philips Hue LED Light Bulb (Works with Amazon Alexa) - TVs: TCL 55-Inch 4K Ultra HD Smart LED TV,
LG Electronics 65-Inch 4K Ultra HD Smart OLED TV,Samsung 65-Inch 4K Smart TV - Major Appliances: Danby 120-Can Beverage Center,
Opal Nugget Ice Maker, Danby Compact Refrigerator - Lawn & Garden: REPEL Plant-Based Lemon Eucalyptus Insect Repellent, TERRO Liquid Ant Baits (2-Pack), Sun Joe Electric Pressure Washer
- Office: Elmer’s Gallon of Glue, Ticonderoga #2 Pencils, Scotch Packaging Tape
- Tools: Ergodyne N-Ferno Winter Balaclava Ski Mask, LE LED Headlamp, Streamlight Lithium Batteries
- Sports: ProSource Puzzle Exercise Mat, Bowflex SelectTech Adjustable Dumbbells (Pair), Spalding NBA Street Basketball
- Pets: Chuckit! Ultra Dog Ball, Nylabone Dura Chew Power Chew Textured Ring, Multipet Duckworth Duck Large Dog Toy
- Toys & Games: Nerf N-Strike Elite Strongarm Blaster,
L.O.L. Surprise ! Bigger Surprise, Play-Doh Modeling Compound 10-Pack - Luxury Beauty: EltaMD UV Clear Broad-Spectrum Facial Sunscreen, Bioderma Sensibio HO Micellar Water, Mario Badescu Facial Spray
- Prime Wardrobe: Prime members have loved access to thousands of brands available to try before they buy
- Fashion: Top brands including Levi’s,
Calvin Klein andUnder Armour - Fashion Private Brands: Amazon Essentials, Goodthreads and Daily Ritual
Every Day Made Better with Prime
Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment from
Methodology
The Best of Prime analyzed how Prime members worldwide enjoyed their Prime benefits between
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Source:
Amazon.com, Inc.
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