Amazon.com Sees 547 Percent Increase in First-Day Pre-orders of "Harry Potter and the Deathly Hallows" Compared to Book Six
SEATTLE--(BUSINESS WIRE)--Feb. 2, 2007--Amazon.com (Nasdaq:AMZN) (www.amazon.com) today announced that first-day pre-orders for "Harry Potter and the Deathly Hallows" were 547 percent higher than first-day pre-orders for "Harry Potter and the Half-Blood Prince" the sixth book in the series. The seventh and final book in the epic series has been so popular for Amazon.com customers that the online retailer sold more copies of it on the first day than the company did of book six in the first two weeks of the pre-order period.
Amazon.com is currently selling "Harry Potter and the Deathly Hallows" for just $18.89 (hardcover), a savings of 46 percent and $39.00 (deluxe edition), a savings of 40 percent.
"Our customers have waited a long time for this book so it's no surprise to see them flocking to our site to pre-order it," said Greg Greeley, vice president of books at Amazon.com. "Our customer discussion boards are teeming with excitement which we expect to grow in anticipation of the book's release in July."
Amazon received more than 1.5 million advance orders of the sixth book, "Harry Potter and the Half-Blood Prince," which was released in July 2005 and was Amazon's largest, most successful product release in the company's history.
Since the company posted the detail page for "Harry Potter and the Deathly Hallows" late last year, hundreds of thousands of Amazon.com customers have signed up for e-mail notifications announcing the pre-order availability, far surpassing totals from previous years.
To place an order for "Harry Potter and the Deathly Hallows" and to explore Amazon.com's entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit www.amazon.com/harrypotter.
About Amazon.com
Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.
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Forward Looking Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.
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SOURCE: Amazon.com, Inc.