Introducing the All-New Fire HD: Powerful Tablets Designed for Entertainment
Incredibly thin and light design, stunning HD display with over 1
million pixels, fast quad-core processor, stereo speakers with
The best entertainment experience on a tablet with Fire OS 5 “Bellini,” which features an updated user interface, adds hundreds of new features and platform enhancements, and introduces exclusive features like On Deck, Activity Center, Mayday Screen Sharing, and more
First tablets with Amazon Underground built-in, delivering a
one-of-a-kind app store experience where over
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The all-new Fire HD (Photo: Business Wire)
With its 8” display, Fire HD 8 is the perfect tablet for web browsing,
reading, or gaming. It is available in four color options: black,
magenta, blue, and tangerine, and offers an incredible value at only
New Fire HD features:
- Thin and light industrial design—at 7.7mm, Amazon’s thinnest tablets ever.
- Crisp and vivid HD display with over 1 million pixels; with a 16:10 widescreen aspect ratio, Fire HD 8 offers 15% more HD video viewing area and Fire HD 10 offers 22% more HD video viewing area than similarly-sized tablets with a 4:3 aspect ratio.
- Powerful quad-core processor running at up to 1.5 GHz for fast app switching and fluidity.
- As measured in tumble tests, Fire HD is almost 2x more durable than the latest generation iPad Air.
- Up to 128GB of expandable storage via microSD—enjoy even more videos, music, games, and photos while offline.
- Stereo speakers with Dolby Audio, which are custom-tuned for immersive, high-quality sound.
Powered by the latest version of Fire OS—Fire OS 5
“Bellini”—with an updated user interface that is inspired by the
beautiful layouts of high-quality magazines, making it fun to browse
for your next movie, song, or book, or easy to pick up where you left
off. Plus, Fire OS 5 includes hundreds of new and upgraded features,
platform updates, and
First tablet with Amazon Underground, a one-of-a-kind app store
experience where over
$10,000in apps, games, and even in-app items are actually free—including extra lives, unlocked levels, unlimited add-on packs, and more.
- Have you ever forgotten to download a movie ahead of a flight? For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series, so you always have something good to watch. Importantly, On Deck only uses the available storage on your tablet, opportunistically in a special shadow mode. When you download something, On Deck automatically makes room for your selected content—there’s no hassle of needing to clear out space yourself.
- The best reading experience on a tablet gets even better with Word Runner, a new feature designed to help you read faster—one word at a time—by bringing each word to the center of the screen to where your eyes are already focused. Word Runner gradually builds to your preferred reading speed, then algorithmically and automatically slows down for difficult words, punctuation, and paragraph breaks.
- For parents whose kids have outgrown Amazon FreeTime, Activity Center provides an easy way for them to see how their kids are spending time on their Fire tablet—from how much time their kids spend playing games to which websites they visit.
Mayday Screen Sharing lets an
Amazonexpert guide you remotely through any feature on your screen, available 24x7, 365 days a year—for free.
Access to over 38 million movies, TV shows, songs, books, magazines,
Android apps and games, and more—with free, unlimited cloud storage
Amazon-exclusive features customers love, including ASAP, X-Ray, Second Screen, Family Library, Amazon FreeTime, Prime Video downloads, and more.
- Video chat with friends and family with the 720p front-facing camera; take photos and capture videos in 1080p full HD with the 5MP rear-facing camera.
- Free, unlimited cloud storage for all photos taken on Fire devices, automatically backed-up wirelessly.
- All-day battery life delivers up to 8 hours of reading, browsing the web, listening to music, and watching video.
“Fire HD combines an incredibly thin and light design with powerful
performance to deliver the best entertainment experience available on a
Engineered by Amazon—Designed for Entertainment
Thinnest Fire Tablets Ever and Incredibly Light
Amazon’s thinnest tablets ever at 7.7mm, the new Fire HD tablets are incredibly light—in fact, at 432 grams, Fire HD 10 is lighter than iPad Air—making them easy to hold for hours so you can watch movies, read books, and play games comfortably.
Crisp and Vivid HD Display
Constructed using fully laminated HD IPS displays with over 1 million pixels, Fire HD offers vivid image quality with less glare, high luminance, and wide viewing angles. Fire HD 8’s widescreen 16:10 aspect ratio also offers 15% more HD video viewing area than the new iPad mini 4; Fire HD 10 offers 22% more HD video viewing area than the latest generation iPad Air. This means that rather than shrinking a movie to fit the screen, Fire HD presents a widescreen image so you can enjoy the full picture—as it was intended, without compromise.
Powerful Processing Performance
Fire HD is powered by a
2x More Durable—Stands Up To Everyday Life
With a Gorilla Glass display and a design that is engineered for best-in-class durability, you don’t have to worry about Fire HD breaking. In fact, as measured in lab tumble tests, Fire HD is almost 2x more durable than the latest generation iPad Air.
Fire HD is custom-tuned for immersive, high quality sound—it features two stereo speakers with Dolby Audio, including 5.1 virtual surround sound so that you can listen to videos or music at full volume and still hear crisp, clean sound.
Fire HD now offers expandable storage via a microSD card slot for up to 128GB of additional storage, so you can access even more content, including apps, movies, music, and photos while offline. When combined with free, unlimited cloud storage for
Colorful New Accessories
Fire HD offers a new protective cover available in six colors that can stand in both portrait and landscape orientations, starting at
Introducing Fire OS 5 “Bellini”
Fire HD is powered by the newest version of Fire OS—Fire OS 5 “Bellini”—which introduces hundreds of new and updated features. Fire OS starts with Android Lollipop, and improves upon it by deeply integrating Amazon’s hardware, platform, software, content, and cloud. For developers, if an app runs on Android, it can run on Fire OS with little to no work.
Updated User Interface
Fire OS 5 “Bellini” introduces an updated user interface that provides the best entertainment experience on a tablet, making it easy to access your favorite apps or discover new content. The new home screen includes dedicated content pages for books, games and apps, video, music, audiobooks, and periodicals—each page presents an engaging layout akin to the beautiful pages of a magazine and presents your recent content as well as personalized suggestions for new entertainment. If you subscribe to services like Prime, Kindle Unlimited, or Audible, you can easily discover new content that you can access at no additional cost.
On Deck—Ensures You’ll Always Have Something Good to Watch
Have you ever forgotten to download a movie ahead of a flight? For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series, so you always have something good to watch. Importantly, On Deck only uses the available storage on your tablet, opportunistically in a special shadow mode. When you download something, On Deck automatically makes room for your selected content—there’s no hassle of needing to clear out space yourself. This feature will be available via a free, over-the-air Fire OS update in the coming months.
Amazon Underground—With Apps That Are Actually Free
Many apps and games that are marked as “free” turn out not to be completely free. They use in-app payments to charge you for special items or to unlock features or levels. Fire HD tablet owners have access to a one-of-a-kind app store experience where over
Best Tablet for Reading—Now Even Better with Word Runner
Fire HD offers a crisp HD display,
Activity Center—More Tools for Parents
For parents with kids who have outgrown Amazon FreeTime but are not yet ready to be without parental controls, Activity Center provides an easy way for parents to see how their kids are spending time on their tablet. When Activity Center is enabled, parents can visit a customized, secure page on their smartphone, tablet, or computer to review how much time their kids spend playing games, watching videos, and reading. Parents can also choose to view browser history via Activity Center in order to understand what sites their kids are visiting on the Internet, or can look at which specific apps, books, or videos their kids accessed. Activity Center will be available via a free, over-the-air Fire OS update in the coming months.
World-Class Customer Service—For Free
Mayday revolutionized customer service with video chat on Fire HDX. Mayday Screen Sharing now brings Mayday-powered tech support to Fire HD tablets, delivering 24x7, 365 days a year technical assistance—for free. When you call in to customer service by phone, the
Best Tablets for Prime
The new Fire HD user interface is perfect for helping Prime members discover the best selection of digital content—available at no additional cost. Prime Video provides streaming access to tens of thousands of movies and TV episodes, including Entourage, Orphan Black, and Downton Abbey, and is the only U.S. online subscription service that enables offline viewing. Plus, get access to award-winning Amazon Original programming like Transparent and Tumble Leaf, as well as new shows coming this fall. With Prime Music, you can listen ad-free to over a million songs, and with the Kindle Owners’
All the Content
In addition to the Prime content,
Over 300,000 apps and games in the Amazon Appstore, including the most
popular titles like
Netflix, iHeartRadio, Twitter, Angry Birds Stella, Minecraft: Pocket Edition, and more.
Amazon Video offers hundreds of thousands of titles to buy or rent,
including new release movies such as The Divergent Series: Insurgent,
The Longest Ride and Hot Pursuit, or the latest TV
The Astronaut Wives Club, Pretty Little Liars, How to Get Away With Murder, and many more.
- Millions of songs are available with Amazon Music and purchases are stored for free in the cloud for access anytime, anywhere.
Hundreds of magazines and newspapers are available for a free trial
subscription, including popular titles like People, Vogue,
Better Homes & Gardens, Sports Illustrated, Entertainment Weekly, The Washington Post, The Wall Street Journal, and many more.
Millions of books, including hundreds of thousands of titles that are
exclusive to the
Kindle Store. Over a million titles are $2.99or less, over two million are $9.99or less.
With Kindle Unlimited, enjoy unlimited reading of over 1 million books
including Diary of a Wimpy Kid, the Wayward Pines
trilogy, and the entire
Harry Potterseries, and unlimited listening to a selection of thousands of audiobooks for just $9.99a month.
- Over 180,000 professionally-narrated audiobook titles from Audible, with free samples to listen to before buying.
Amazon FreeTime Unlimited offers more than 10,000 books, videos, and
educational apps and games that have been curated for
age-appropriateness for kids—starting at
Now you can watch the big game, breaking news, and more live with a
subscription to Sling TV—which includes channels such as
ESPN, CNN, TBS, HGTV, AMC, and more. Plus with apps like HBO NOW and SHOWTIME, customers no longer need a cable subscription to access their favorite TV shows and movies on Fire tablets.
All the Features Customers Expect from
Fire HD is not a gadget—it is a seamlessly integrated service that
combines all of the features that customers love about
Instant streaming with ASAP—No more waiting for movies and TV shows to
buffer. ASAP (Advanced Streaming and Prediction) predicts which
Amazonmovies and TV episodes you want to watch and has them ready for you before you even hit play, so videos start instantly.
- Easily find out who that actor is—X-Ray for Movies and TV Shows is available directly on Fire HD—simply tap the display and get instant access to actor biographies in the scene, trivia, soundtracks, and more on tens of thousands of movies and TV episodes. X-Ray for Movies and TV Shows is exclusive to Amazon Video and powered by IMDb—the #1 movie website in the world.
- Simple to set-up and easy to use—Arrives pre-registered so you can simply turn it on and start enjoying your entertainment within minutes.
- Screen sharing—Tap the “fling” icon on your Fire tablet to send video and audio to your compatible big-screen TV using Second Screen.
Personal photos and videos—Play slideshows and choose a favorite album
for your home screen image. Photos or videos you take via phone or
tablet can be automatically uploaded to
Amazon Cloud Drive, making them accessible on all of your Fire devices, and on compatible iOS and Android devices.
Whispersync—Amazon’s Whispersync technology saves and synchronizes
Amazonvideo, book, and music library across all Amazondevices. Start watching a movie on an iPhone or a Fire tablet, and pick up where you left off on Amazon Fire TV.
Enjoy on hundreds of devices—Buy a movie, TV show, book, or song on
Amazononce, and enjoy it everywhere—on hundreds of devices, including iOS, Android, and Fire OS devices.
1-Tap Archive—Automatically backs up your
Amazondigital content in the cloud so you never need to worry about losing content.
Amazon FreeTime—Available exclusively on
Amazondevices, FreeTime provides innovative parental controls that encourage learning before play and that help manage screen time.
Free month of Amazon Prime—Amazon continues to invest in bringing
Prime members new movies, TV shows, songs, and books to enjoy at no
additional cost. Prime members enjoy unlimited, commercial-free,
instant streaming of thousands of movies and TV episodes with Prime
Video, and unlimited photo storage in
Amazon Cloud Drive. Eligible customers can get a free 30-day trial of Amazon Prime when they purchase a Fire HD tablet.
The Fire Family
Fire HD 8 is available for pre-order beginning today with 8GB or 16GB of
memory starting at
Customers can also purchase Fire HD protective covers starting at