Press release
Introducing the All-New Fire HD: Powerful Tablets Designed for Entertainment
Incredibly thin and light design, stunning HD display with over 1
million pixels, fast quad-core processor, stereo speakers with
The best entertainment experience on a tablet with Fire OS 5 “Bellini,” which features an updated user interface, adds hundreds of new features and platform enhancements, and introduces exclusive features like On Deck, Activity Center, Mayday Screen Sharing, and more
First tablets with Amazon Underground built-in, delivering a
one-of-a-kind app store experience where over
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The all-new Fire HD (Photo: Business Wire)
With its 8” display, Fire HD 8 is the perfect tablet for web browsing,
reading, or gaming. It is available in four color options: black,
magenta, blue, and tangerine, and offers an incredible value at only
New Fire HD features:
- Thin and light industrial design—at 7.7mm, Amazon’s thinnest tablets ever.
- Crisp and vivid HD display with over 1 million pixels; with a 16:10 widescreen aspect ratio, Fire HD 8 offers 15% more HD video viewing area and Fire HD 10 offers 22% more HD video viewing area than similarly-sized tablets with a 4:3 aspect ratio.
- Powerful quad-core processor running at up to 1.5 GHz for fast app switching and fluidity.
- As measured in tumble tests, Fire HD is almost 2x more durable than the latest generation iPad Air.
- Up to 128GB of expandable storage via microSD—enjoy even more videos, music, games, and photos while offline.
- Stereo speakers with Dolby Audio, which are custom-tuned for immersive, high-quality sound.
-
Powered by the latest version of Fire OS—Fire OS 5
“Bellini”—with an updated user interface that is inspired by the
beautiful layouts of high-quality magazines, making it fun to browse
for your next movie, song, or book, or easy to pick up where you left
off. Plus, Fire OS 5 includes hundreds of new and upgraded features,
platform updates, and
Amazon -exclusive services. -
First tablet with Amazon Underground, a one-of-a-kind app store
experience where over
$10,000 in apps, games, and even in-app items are actually free—including extra lives, unlocked levels, unlimited add-on packs, and more. - Have you ever forgotten to download a movie ahead of a flight? For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series, so you always have something good to watch. Importantly, On Deck only uses the available storage on your tablet, opportunistically in a special shadow mode. When you download something, On Deck automatically makes room for your selected content—there’s no hassle of needing to clear out space yourself.
- The best reading experience on a tablet gets even better with Word Runner, a new feature designed to help you read faster—one word at a time—by bringing each word to the center of the screen to where your eyes are already focused. Word Runner gradually builds to your preferred reading speed, then algorithmically and automatically slows down for difficult words, punctuation, and paragraph breaks.
- For parents whose kids have outgrown Amazon FreeTime, Activity Center provides an easy way for them to see how their kids are spending time on their Fire tablet—from how much time their kids spend playing games to which websites they visit.
-
Mayday Screen Sharing lets an
Amazon expert guide you remotely through any feature on your screen, available 24x7, 365 days a year—for free. -
Access to over 38 million movies, TV shows, songs, books, magazines,
Android apps and games, and more—with free, unlimited cloud storage
for all
Amazon content. -
Amazon -exclusive features customers love, including ASAP, X-Ray, Second Screen,Family Library , Amazon FreeTime, Prime Video downloads, and more. - Video chat with friends and family with the 720p front-facing camera; take photos and capture videos in 1080p full HD with the 5MP rear-facing camera.
- Free, unlimited cloud storage for all photos taken on Fire devices, automatically backed-up wirelessly.
- All-day battery life delivers up to 8 hours of reading, browsing the web, listening to music, and watching video.
“Fire HD combines an incredibly thin and light design with powerful
performance to deliver the best entertainment experience available on a
tablet,” said
Engineered by Amazon—Designed for Entertainment
Thinnest Fire Tablets Ever and Incredibly Light
Amazon’s
thinnest tablets ever at 7.7mm, the new Fire HD tablets are incredibly
light—in fact, at 432 grams, Fire HD 10 is lighter than iPad Air—making
them easy to hold for hours so you can watch movies, read books, and
play games comfortably.
Crisp and Vivid HD Display
Constructed using fully laminated
HD IPS displays with over 1 million pixels, Fire HD offers vivid image
quality with less glare, high luminance, and wide viewing angles. Fire
HD 8’s widescreen 16:10 aspect ratio also offers 15% more HD video
viewing area than the new iPad mini 4; Fire HD 10 offers 22% more HD
video viewing area than the latest generation iPad Air. This means that
rather than shrinking a movie to fit the screen, Fire HD presents a
widescreen image so you can enjoy the full picture—as it was intended,
without compromise.
Powerful Processing Performance
Fire HD is powered by a
2x More Durable—Stands Up To Everyday Life
With a Gorilla
Glass display and a design that is engineered for best-in-class
durability, you don’t have to worry about Fire HD breaking. In fact, as
measured in lab tumble tests, Fire HD is almost 2x more durable than the
latest generation iPad Air.
Exceptional Audio
Fire HD is custom-tuned for immersive,
high quality sound—it features two stereo speakers with Dolby Audio,
including 5.1 virtual surround sound so that you can listen to videos or
music at full volume and still hear crisp, clean sound.
More Storage
Fire HD now offers expandable storage via a
microSD card slot for up to 128GB of additional storage, so you can
access even more content, including apps, movies, music, and photos
while offline. When combined with free, unlimited cloud storage for
Colorful New Accessories
Fire HD offers a new protective
cover available in six colors that can stand in both portrait and
landscape orientations, starting at
Introducing Fire OS 5 “Bellini”
Fire HD is powered by the
newest version of Fire OS—Fire OS 5 “Bellini”—which introduces hundreds
of new and updated features. Fire OS starts with Android Lollipop, and
improves upon it by deeply integrating Amazon’s hardware, platform,
software, content, and cloud. For developers, if an app runs on Android,
it can run on Fire OS with little to no work.
Updated User Interface
Fire OS 5 “Bellini” introduces an
updated user interface that provides the best entertainment experience
on a tablet, making it easy to access your favorite apps or discover new
content. The new home screen includes dedicated content pages for books,
games and apps, video, music, audiobooks, and periodicals—each page
presents an engaging layout akin to the beautiful pages of a magazine
and presents your recent content as well as personalized suggestions for
new entertainment. If you subscribe to services like Prime, Kindle
Unlimited, or Audible, you can easily discover new content that you can
access at no additional cost.
On Deck—Ensures You’ll Always Have Something Good to Watch
Have
you ever forgotten to download a movie ahead of a flight? For Prime
members, On Deck automatically keeps your Fire tablet current with
popular Prime movies and TV shows, as well as Amazon Original Series, so
you always have something good to watch. Importantly, On Deck only uses
the available storage on your tablet, opportunistically in a special
shadow mode. When you download something, On Deck automatically makes
room for your selected content—there’s no hassle of needing to clear out
space yourself. This feature will be available via a free, over-the-air
Fire OS update in the coming months.
Amazon Underground—With Apps That Are Actually Free
Many
apps and games that are marked as “free” turn out not to be completely
free. They use in-app payments to charge you for special items or to
unlock features or levels. Fire HD tablet owners have access to a
one-of-a-kind app store experience where over
Best Tablet for Reading—Now Even Better with Word Runner
Fire
HD offers a crisp HD display,
Activity Center—More Tools for Parents
For parents with kids
who have outgrown Amazon FreeTime but are not yet ready to be without
parental controls, Activity Center provides an easy way for parents to
see how their kids are spending time on their tablet. When Activity
Center is enabled, parents can visit a customized, secure page on their
smartphone, tablet, or computer to review how much time their kids spend
playing games, watching videos, and reading. Parents can also choose to
view browser history via Activity Center in order to understand what
sites their kids are visiting on the Internet, or can look at which
specific apps, books, or videos their kids accessed. Activity Center
will be available via a free, over-the-air Fire OS update in the coming
months.
Share
World-Class Customer Service—For Free
Mayday revolutionized
customer service with video chat on Fire HDX. Mayday Screen Sharing now
brings Mayday-powered tech support to Fire HD tablets, delivering 24x7,
365 days a year technical assistance—for free. When you call in to
customer service by phone, the
Best Tablets for Prime
The new Fire HD user interface is
perfect for helping Prime members discover the best selection of digital
content—available at no additional cost. Prime Video provides streaming
access to tens of thousands of movies and TV episodes, including Entourage,
Orphan Black, and Downton Abbey, and is the only U.S.
online subscription service that enables offline viewing. Plus, get
access to award-winning Amazon Original programming like Transparent
and Tumble Leaf, as well as new shows coming this fall. With
Prime Music, you can listen ad-free to over a million songs, and with
the Kindle Owners’
All the Content
In addition to the Prime content,
-
Over 300,000 apps and games in the Amazon Appstore, including the most
popular titles like
Facebook ,Netflix , iHeartRadio, Twitter, Angry Birds Stella, Minecraft: Pocket Edition, and more. -
Amazon Video offers hundreds of thousands of titles to buy or rent,
including new release movies such as The Divergent Series: Insurgent,
The Longest Ride and Hot Pursuit, or the latest TV
programming like
The Astronaut Wives Club , Pretty Little Liars, How to Get Away With Murder, and many more. - Millions of songs are available with Amazon Music and purchases are stored for free in the cloud for access anytime, anywhere.
-
Hundreds of magazines and newspapers are available for a free trial
subscription, including popular titles like People, Vogue,
Better Homes & Gardens , Sports Illustrated,Entertainment Weekly ,The Washington Post ,The Wall Street Journal , and many more. -
Millions of books, including hundreds of thousands of titles that are
exclusive to the
Kindle Store . Over a million titles are$2.99 or less, over two million are$9.99 or less. -
With Kindle Unlimited, enjoy unlimited reading of over 1 million books
including Diary of a Wimpy Kid, the Wayward Pines
trilogy, and the entire
Harry Potter series, and unlimited listening to a selection of thousands of audiobooks for just$9.99 a month. - Over 180,000 professionally-narrated audiobook titles from Audible, with free samples to listen to before buying.
-
Amazon FreeTime Unlimited offers more than 10,000 books, videos, and
educational apps and games that have been curated for
age-appropriateness for kids—starting at
$2.99 per month. -
Now you can watch the big game, breaking news, and more live with a
subscription to Sling TV—which includes channels such as
ESPN ,CNN , TBS, HGTV, AMC, and more. Plus with apps like HBO NOW andSHOWTIME , customers no longer need a cable subscription to access their favorite TV shows and movies on Fire tablets.
All the Features Customers Expect from
Fire HD is not a gadget—it is a seamlessly integrated service that
combines all of the features that customers love about
-
Instant streaming with ASAP—No more waiting for movies and TV shows to
buffer. ASAP (Advanced Streaming and Prediction) predicts which
Amazon movies and TV episodes you want to watch and has them ready for you before you even hit play, so videos start instantly. - Easily find out who that actor is—X-Ray for Movies and TV Shows is available directly on Fire HD—simply tap the display and get instant access to actor biographies in the scene, trivia, soundtracks, and more on tens of thousands of movies and TV episodes. X-Ray for Movies and TV Shows is exclusive to Amazon Video and powered by IMDb—the #1 movie website in the world.
- Simple to set-up and easy to use—Arrives pre-registered so you can simply turn it on and start enjoying your entertainment within minutes.
- Screen sharing—Tap the “fling” icon on your Fire tablet to send video and audio to your compatible big-screen TV using Second Screen.
-
Personal photos and videos—Play slideshows and choose a favorite album
for your home screen image. Photos or videos you take via phone or
tablet can be automatically uploaded to
Amazon Cloud Drive , making them accessible on all of your Fire devices, and on compatible iOS and Android devices. -
Whispersync—Amazon’s Whispersync technology saves and synchronizes
your
Amazon video, book, and music library across allAmazon devices. Start watching a movie on an iPhone or a Fire tablet, and pick up where you left off on Amazon Fire TV. -
Enjoy on hundreds of devices—Buy a movie, TV show, book, or song on
Amazon once, and enjoy it everywhere—on hundreds of devices, including iOS, Android, and Fire OS devices. -
1-Tap Archive—Automatically backs up your
Amazon digital content in the cloud so you never need to worry about losing content. -
Amazon FreeTime—Available exclusively on
Amazon devices, FreeTime provides innovative parental controls that encourage learning before play and that help manage screen time. -
Free month of Amazon Prime—Amazon continues to invest in bringing
Prime members new movies, TV shows, songs, and books to enjoy at no
additional cost. Prime members enjoy unlimited, commercial-free,
instant streaming of thousands of movies and TV episodes with Prime
Video, and unlimited photo storage in
Amazon Cloud Drive . Eligible customers can get a free 30-day trial of Amazon Prime when they purchase a Fire HD tablet.
The Fire Family
Fire HD 8 is available for pre-order beginning today with 8GB or 16GB of
memory starting at
Customers can also purchase Fire HD protective covers starting at
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Source:
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