Customers, marketers, bloggers, artists and more can now use Amazon
Giveaway to host a giveaway, creating buzz, rewarding their audiences
and attracting new followers
SEATTLE--(BUSINESS WIRE)--Feb. 10, 2015--
(NASDAQ:AMZN) — Introducing Amazon Giveaway, a new self-service tool
designed to modernize the time-tested radio giveaway. Today,
people are more likely to encounter giveaways on Twitter, YouTube,
Instagram and Facebook, where the word “giveaway” is used more than a
million times every day. Everyone from authors, aspiring artists,
non-profits, brands, bloggers, social media gurus and more, can now use
Amazon to create a giveaway, choosing prizes from millions of eligible
physical items. Amazon Giveaway is an intuitive tool that allows anyone
to create and host their own giveaway, to generate awareness and reward
“The idea of running giveaway promotions is easy. They are a really
effective way to attract attention and build engagement, but giveaways
often come with hidden costs and complexities which makes the reality of
running one hard,” said Steve Shure, Vice President Consumer Marketing.
“Amazon Giveaway is the first self-service tool that takes care of all
the hard work of a giveaway, from setting up all of the rules to
shipping prizes directly to winners.”
Win Free Stuff with #AmazonGiveaway
In celebration of this new tool and to introduce customers to fun ways
to use Amazon Giveaway, Amazon and participating brands plan to run
hundreds of giveaways across social media channels. Follow Amazon on
Twitter, Instagram, Facebook, Pinterest, and Snapchat and search
#AmazonGiveaway to discover new giveaways every day. Customers can also
to find giveaways to enter today.
Become a Giveaway Host
Anyone who wants to host a giveaway can get started at amazon.com/giveaway
or simply visit Amazon to find the eligible item they would like as a
prize and click “Set up a giveaway” near the bottom of the product
detail page. From there, the host determines the giveaway details,
enters custom content and decides whether prizes will go to many
entrants or to the first few entrants. Hosts receive a unique link that
they can share with their audiences how, when, and where they choose.
Eligible prize items are shipped and sold by Amazon.com. As many as 50
prizes can be awarded per giveaway, with a total value of up to $5,000.
To learn more and create an Amazon Giveaway customers can visit amazon.com/giveaway.
Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of
the products and services pioneered by Amazon.
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