Press release

Introducing the New Echo Family—Reimagined, Inside and Out

September 24, 2020 at 11:00 AM PDT

Echo, Echo Dot, and Echo Dot with clock feature all-new spherical designs and improved audio 

Echo Show 10 makes interacting with Alexa even more natural—the intelligent motion means the display intelligently moves with you, so you will not miss a moment of your favorite Prime Video or Netflix show or a smile from a loved one on a video call

All new Echo devices are built with recycled materials, and will support Low Power Mode for energy savings 

TORONTO—BUSINESS WIRE –Sept. 24, 2020—Amazon.ca, Inc. (NASDAQ: AMZN) today introduced its all-new line-up of Echo devices, featuring completely new designs, more powerful hardware, improved audio, and new experiences make Alexa even smarter, more engaging, and helpful. To learn about all of the products, features, and services that Amazon announced, visit: https://press.aboutamazon.com/press-releases/news_Canadian

“These are the best Echo devices we have ever made,” said Tom Taylor, Senior Vice President, Amazon Alexa. “Echo and Echo Dot look beautiful and sound even better, and Echo Show 10 completely reimagines Alexa with a screen—the display moves with you, staying in view as you move around. It’s as natural as having a conversation. Plus, Alexa continues to get smarter—just ask to watch Netflix or video call your friends and much more.” 

The New Echo—New Spherical Design, Dolby Stereo Sound and Built-in Zigbee Hub
The next-generation Echo combines the best of Echo and Echo Plus into a single device at the same affordable Echo price. Its all-new spherical design and fabric finish looks great in any space—with a bright LED light ring at the base of the sphere that reflects off of surfaces for added visibility. The new Echo also sounds significantly better; thanks to a 3.0-inch woofer, dual-firing tweeters, and Dolby processing that delivers stereo sound with clear highs, dynamic-mids, and deep bass. As with Echo Studio, the new Echo automatically senses the acoustics of your space and fine-tunes audio playback--just ask to listen to your favorite music and the rich, detailed sound will automatically adapt to your room. When you hear a song you love, easily identify by saying, “Alexa, what is this song.” 

Echo Dot & Echo Dot with clock—New Spherical Designs and Crisp, Full Sound 
Customers have made Echo Dot our best-selling smart speaker—and it’s now even better. The new Echo Dot has the same spherical design and fabric finish as Echo, making it a stylish way to add Alexa to any space. It’s compact, but it packs in a powerful 1.6-inch, front-firing speaker, producing crisp vocals and balanced bass for full sound you can enjoy in any room of your home. The new Echo Dot with clock, already the best-selling clock on Amazon.ca, comes with the same enhancements as the new Echo Dot, plus a simple LED display so you can glance at the time, temperature, timers, and alarms. And now, the tap-to-snooze feature that customers love on Echo Dot with clock will also be available on Echo Dot and Echo.  

Echo Show 10—Designed to Move with You    
The all-new Echo Show 10 is a complete reimagination of Alexa with a screen, and has been upgraded in every way. It features a brilliant 10-inch, adaptive HD display that automatically stays in view when you interact with Alexa—no matter where you are in the room. Plus, the new brushless motor is completely silent, meaning you won’t hear a thing as Echo Show 10 rotates. 

Ask Alexa to make a video call without worrying about being out of frame—as you move the screen does too, and the new 13-megapixel, wide-angle camera pans and zooms to keep you at the center of the frame. As Echo Show 10 moves, so does its dual, front-firing tweeters and powerful woofer, providing premium, directional sound that automatically adapts to your space, making it great for music, videos, and more. Echo Show 10 will also rotate as you watch the news, flash briefings, or TV shows from Prime Video. And, coming soon, you will also be able to watch Netflix simply by asking Alexa, with the ability to search, browse, and stream the entire catalog, by voice.   

“Improving our member experience includes making Netflix available where people want it. We’re excited to partner with Amazon on bringing the Netflix experience that people know and love to Echo Show, making it easier for our members to browse their favorite shows and films using their voice,” said Barry Smith, Partner Engagement Manager, Netflix.

Echo Show 10 uses advanced computer vision algorithms to help make your home smarter and more secure. You can also securely access a live feed on Echo Show 10 from another Echo Show device, or through the Alexa app, with the ability to remotely zoom or pan the display and camera to see the entire room. to remotely rotate the device to see the entire room.

As with all Alexa-enabled devices, Echo Show 10 is designed and built with privacy in mind. It uses a fusion of audio-based localization and computer vision—all processed locally and securely on-device— to power the intelligent motion that keeps the screen facing you. Turn motion off at any time by sliding the built-in camera shutter closed, adjusting settings on-device or in the Alexa app, or just by saying “Alexa, turn off motion.” 

Echo devices are built with recycled materials, and support Low Power Mode for energy savings 
All new Echo devices announced today are built with 100% post-consumer recycled fabric, 100% recycled die-cast aluminum, and post-consumer recycled plastic Plus, all wood fiber-based materials used in Echo device packaging are made entirely from responsibly managed forests or recycled sources In addition to using sustainable materials, these Echo devices also have a Low Power Mode, to intelligently conserve energy during periods of inactivity, delivering energy savings over the lifetime of the device. 

Pricing and Availability 
Echo ($ 129.99) and Echo Dot ($ 69.99) will be available in Charcoal, Glacier White, and Twilight Blue. Echo Dot with clock ($ 79.99) will be available in Glacier White and Twilight Blue. Pre-order starts today, with new Echo devices will start shipping later this year.

Echo Show 10 ($ 329.99) will be available in Charcoal and Glacier White. You can sign up to be notified when the new Echo Show 10 is available. To learn more, visit: https://www.amazon.ca/dp/B07VHZ41L8

To learn more about the other products, features, and services that Amazon announced today, visit https://press.aboutamazon.com/press-releases/news_Canadian.

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About Amazon 
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.