Prime Day Delivered the Two Biggest Days Ever for Small & Medium-Sized Businesses in Amazon’s Stores Worldwide, Growing Even More than Amazon Retail, and Members Saved More than Any Previous Prime Day
In the two-week lead-up to Prime Day, customers spent
More than 250 million items were purchased by Prime members worldwide
Members shopped more and saved more than any other Prime Day, and some of the best-selling categories around the world included electronics and Amazon Devices—plus Prime members already started shopping back-to-school items, purchasing more than 600,000 backpacks, 1 million laptops, 1 million headphones, 240,000 notebooks, 40,000 calculators, and 220,000 Crayola products
Amazon Music promotions drove more sign-ups for
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210623005647/en/
Prime Day Delivered the Two Biggest Days Ever for Small & Medium-Sized Businesses in Amazon’s Stores Worldwide, Growing Even More than Amazon Retail, and Members Saved More than Any Previous Prime Day (Graphic: Business Wire)
“A huge thank you to all of the Amazon teams who made this Prime Day possible for members worldwide and to Prime members who supported small businesses in big ways,” said
Prime Day Continues to Fuel Small Business Success
Amazon invests billions in the success of its selling partners, and the two weeks leading up to Prime Day 2021 were a boon for small business sellers with the Amazon-funded Spend
“We are thrilled to be working with Amazon; Prime Day is a resounding success for our small business,” said Naa-Sakle Akuete, Mother’s Shea, a luxury-quality shea butter company based in
“We're blown away by Amazon's Prime Day support for small business partners like Sheets & Giggles,” said
Amazon Devices and Alexa
Members took advantage of incredible savings on Amazon Devices throughout Prime Day.
- Fire TV Stick 4K with Alexa Voice Remote was the most popular item purchased during Prime Day with customers purchasing more Fire TV 4K streaming media players on Prime Day this year than any previous Prime Day.
- Customers purchased a record-setting number of Fire TVs, from brands including Toshiba and Insignia, during Prime Day and the two weeks leading up to this year's event.
- Customers purchased hundreds of thousands of Amazon Fire tablets and Fire Kids tablets this Prime Day, including the all-new Fire HD 10 tablet, Fire HD 8 tablet, and Fire HD 8 Kids tablet.
- In the days leading up to Prime Day, Alexa helped make shopping easier for tens of millions of customers, including by proactively finding deals on items in customers' carts and enabling them to get important reminders.
Prime Day Trends
- Best-selling categories worldwide for Prime Day 2021 included tools, beauty, nutrition, baby care, electronics including Amazon Devices, apparel, and household products.
- Top-selling products worldwide for Prime Day 2021 included iRobot Roomba 692 Robot Vacuum, Keurig K-Slim Coffee Maker, Apple Cider Vinegar Gummy Vitamins by
Goli Nutrition, and Crest 3D White Professional Effects Whitestrips.
- Prime members worldwide saved while gearing up for back to school purchasing more than 600,000 backpacks, 1 million laptops, 1 million headphones, 240,000 notebooks, 40,000 calculators, and 220,000 Crayola products.
- Amazon Music Promotions, including their best deal ever for Prime members, drove more sign-ups for Amazon Music Unlimited globally than any other Prime Day.
- Tens of millions of customers viewed Prime Day product demonstrations and try-on hauls, heard directly from creators, and more during Amazon Live livestreams throughout Prime Day.
Members scored incredible deals on best-selling items in participating countries worldwide. Some of the top-selling deals from around the world, excluding Amazon Devices, included:
United States: Waterpik Electric Water Flosser, Orgain Organic Plant Based Protein Powder, 23andMe Health DNA Test, iRobot Roomba 692 Robot Vacuum, Instant Pot Duo Plus 6 Quart 9-in-1 Pressure Cooker United Kingdom: Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner, CeraVe SA Smoothing Cleanser, Jack Daniel's Gentleman Jack Tennessee Whiskey United Arab Emirates: Fairy Lemon Dishwashing Liquid Soap, Samsung Galaxy S20 Ultra Dual SIM 128GB, Neutrogena Face Moisturizer Water Gel Turkey: Samsung Galaxy Tab A 8 inç Wi-Fi 2019 (Silver), Master Zachariusby Jules Verne(IsBank Cultural Publications Modern Classics - 110), SanDisk 16GB Ultra Fit USB 3.1 Flash Bellek Spainand Portugal: Finish Powerball All in 1 Max all-in-1 dishwasher tablets, Dodot Sensitive baby diapers, and Xiaomi Redmi Note 9T 5G smartphone. Singapore: Vita Coco Natural Coconut Water, Wolf Blass Red Label Australia Cabernet Merlot Red Wine, ENPHO Body Fat Scale Smart BMI Scale Digital Bathroom Wireless Weight Scale, Oyster Bay Sauvignon Blancwhite wine, 750ml, SongHe Thai Fragrant Rice Saudi Arabia: Samsung Galaxy M12 Dual SIM Smartphone, Fairy Lemon Dish Washing Liquid Soap, Vaseline Body Lotion Essential Healing Netherlands: Oral-B Precision Clean Brush Heads with CleanMaximiser Technology, Pack of 10 Pieces, Robijn Detergent Small & Powerfull Color, SanDisk SDSQXA1 Extreme Micro SDXC UHS-I Class 10 Memory Card with Adapter 128GB Mexico: Razer Kraken Tournament Edition, Maybelline Mascaralash sensational sky high, Eureka Blaze Stick Vacuum Cleaner
- Luxembourg: Beurer BR 60 Insektenstichheiler, zur Behandlung von Insektenstichen, Pampers Aqua Pure Baby Feuchttücher, BRITA Wasserfilter Marella weiß inkl. 12 MAXTRA+ Filterkartuschen
Japan: Yakan-no-Mugicha (barley tea), ICY SPARK from CANADADRY, and Jyokin JOY Compact Dishwashing Detergent Refill 1330mL Italy: Borbone Represso Coffee Capsules, “Omino Bianco” Liquid Sanitizing Washing Machine Detergent, Oral-B CrossAction Replacement Heads for Electric Toothbrush with CleanMaximiser Technology Germanyand Austria: Samsung Galaxy Tab A7 Android Tablet, Beurer BR 60 Insektenstichheiler, zur Behandlung von Insektenstichen, Tanqueray Blackcurrant Royale Distilled Gin France: Philips OneBlade replacement blades, Pampers Nappies, Oral-B CrossAction Toothbrush Head with CleanMaximiser Technology China: L'Oréal Paris Age Perfect Zell Renaissance Face Care Set for Women, Olay Regenerist Luminous Skin Tone Perfecting Serum, Philips Sonicare Basic Clean Electric Toothbrush Replacement Heads Brazil: Positivo Smart Lamp, Heinz Tomato Sauce, OMO Washing Powder, Mondial Air Fryer Belgium: BRITA Wasserfilter Marella weiß inkl. 12 MAXTRA+ Filterkartuschen, Samsung Galaxy Tab A7, Android Tablet, Microsoft 365 Family 6 Nutzer Mehrere PCs/Macs, Tablets und mobile Geräte Australia: DualSense Wireless Controller - PlayStation 5, Bosch 91-Piece V-Line Titanium Drill Bit and Screwdriver Bit Set with Ratcheting Screwdriver, Panasonic AA Ready-To-Use Ni-MH Rechargeable Eneloop Batteries
Prime offers the best of shopping and entertainment to more than 200 million paid members around the world. In the
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s