Prime Members Again Enjoyed the Biggest Global Shopping Event in Amazon History this Prime Day
Members worldwide purchased more than 100 million products during Prime Day
Members celebrated Prime Day with a week of savings at
Best sellers worldwide were the Fire TV Stick with Alexa Voice Remote
and Echo Dot – making this, with 12-hour early access to device deals,
the biggest event ever for
“Prime Day offers us a unique opportunity to thank Prime members with
our best deals,” said
Global Highlights from Prime Day 2018
- A record number of Prime members shopped across 17 countries.
Amazonwelcomed more new Prime members on July 16than any previous day in Amazonhistory.
Customers purchased millions of Fire TV devices on
Amazonglobally during Prime Day.
Prime Day was the biggest event ever for Echo devices with screens,
Echo Showand Echo Spot.
- Customers purchased more than five million items in each of the following categories: Toys, Beauty products, PCs and computer accessories, Apparel and Kitchen products.
Prime Day was the best event ever for
Amazondevices for kids, including Echo Dot Kids Edition, Fire 7 Kids Edition tablet and Fire HD 8 Kids Edition tablet. July 16was the best day ever for Fire TV devices and Kindle e-readers on Amazonglobally.
For the first time, members in
Australia, Singapore, the Netherlandsand Luxembourgparticipated in Prime Day.
Millions of customers around the world streamed Unboxing Prime Day
events including the Amazon Music concert with
Ariana Grandeas well as the PUBG Squad Showdown hosted by Twitch Prime with a performance by deadmau5.
U.S. Highlights from Prime Day 2018
This Prime Day, members enjoyed access to
July 17was the biggest sales day for smart home devices in Amazonhistory, with over a million devices sold.
Ring had its biggest day ever on
Amazonon July 16, with the Ring Video Doorbell Pro selling out.
The Amazon Cloud Cam was the best-selling security camera deal in
For the first time, U.S. Prime members celebrated Prime Day with a
week of savings at
Whole Foods Market. Members saved millions of dollars at Whole Foods Marketwith Prime Day deals, of which the best-selling deal was organic strawberries.
- Members purchased more than 300,000 Instant Pot 6 Qt 7-in-1 Multi Use and 150,000 LifeStraw Personal Water Filters.
- Members stocked up for back-to-school and off-to-college season, purchasing millions of pencils and pens.
- Some of the top sellers from Amazon brands, by category, were Stone & Beam Ceramic Geometric Table Lamp; Presto! Ultra Soft Toilet Paper; Daily Ritual Women's Jersey Short-Sleeve V-Neck T-Shirt Dress and AmazonBasics Pre-Seasoned Cast Iron Skillet.
Prime Day Best Sellers by Country
Customers’ most popular purchase this Prime Day was the Fire TV Stick
with Alexa Voice Remote, which was not only the best-selling
- U.S.: Instant Pot 6 Qt 7-in-1 Multi Use; 23 and Me DNA Test; LifeStraw Personal Water Filter
U.K.: Bosch Cordless Drill; Philips Hue Personal WirelessLighting Light strip; Finish Dishwasher Tablets Spain: SanDisk Ultra 64GB memory card; Cecotec Conga Excellence 990 4 in 1 iTech 3.0 robot vacuum cleaner Singapore: Coca-Cola Zero Sugar; Play-Doh Shape and Learn Shape a Story; Kleenex Ultra Soft Toilet Tissue Netherlands: Osmart Zigbee Smart Plug; Philips Hue White Ambiance GU10 LED Spot; Sandisk Micro SD Mexico: Ace Powder Laundry Detergent; Amazon Basics USB Lightning Cable Luxembourg: Jamie Oliver Tefal pan; Brita water filter; Solar-lamp in Preserve Jar with USB connector Japan: Top Super Nanox Liquid Laundry Detergent + Extra Large Refill, SAVAS Whey Protein 100 cocoa flavor 1050g Italy: Finish Dishwasher Tabs All in 1 Max; Braun Multi-grooming Kit Precision Trimmer 9-in-1 for beard Styling; Hoover Rechargeable Broom 2-in-1 Freedom India: Redmi Y2Gold 32 GB smartphone; Tata salt; Mi 10000mAH Li Polymer Power Bank2i Germanyand Austria: PlayStation Plus Membership; Jamie OliverPan by Tefal; Osmart Zigbee Smart Plug France: PlayStation Plus Membership; SanDisk Ultra 64GB memory card, TP Link Wi-Fi connected plug China: Philips Sonicare Healthy White HX6730 Toothbrush; Braun Digital Ear Thermometer; Paul & Joe Beaute Moisturizing Foundation Canada: Instant Pot 6 Qt 7-in-1 Multi Use; LifeStraw Personal Water Filter; Bose QuietComfort Noise Cancelling Headphones Belgium: SanDisk Ultra 128GB memory card; Osmart Zigbee Smart Plug; Philips Hue lightbulbs Australia: PlayStation 4 Pro 1TB Console with Bonus Fortnite Content; FIFA 18 for PlayStation 4; Philips Hue lightbulbs
Unboxing Unique Experiences Around the Globe
In the week leading up to Prime Day 2018, millions of customers streamed
the Unboxing Prime Day events. Amazon Music hosted an exclusive concert
Spotlighting Small and Medium-Sized Businesses
Small and medium-sized businesses selling on
Feedback from small businesses includes:
“Prime Day 2018 has exceeded our expectations – sales are up more than
400 percent over a typical day. We’re excited to leverage the momentum
as we move into the second half of 2018,” said
“Prime Day was the biggest single sales day of the year. We sold 10
times as many items as we sell on a regular day,” said
“Prime Day has been our most successful day ever when launching new
products. We released 10 new items, and all 10 are up more than 300
percent over our previous launches,” said
“Prime Day has more than exceeded our best expectations. We’ve sold more
Bakblade 2.0's than ever and sales are up 10 times a regular day,” said
Every Day Made Better with Prime
Prime was designed to make your life better every single day. Over 100
million paid members around the world enjoy the many benefits of Prime,
including shopping and entertainment. In the U.S. that includes
unlimited access to award-winning movies and TV episodes with Prime
Video; unlimited access to Prime Music, Audible Channels for Prime,
Prime Reading, Prime Photos, Twitch Prime; early access to select
Lightning Deals, one free pre-released book a month with Amazon First
Reads, and more. Prime members can also get deep discounts on select
popular products at