Record Holiday Shopping Weekend for Amazon Devices—Millions of Alexa Devices Sold
Top selling products across all categories on
This weekend, Echo Dot was the #1 selling product on
Millions of Fire Tablets sold this holiday weekend—best holiday shopping weekend ever for Fire Kids Edition tablets
Echo Dot and Amazon Fire TV Stick with Alexa Voice Remote were not
only the best-selling
Amazondevices, but they were the best-selling products from any manufacturer in any category across all of Amazon.com.
Customers purchased 2.7x as many Fire TV Sticks as in the same period
last year. Fire TV continues to be the #1 streaming media player
family in the U.S.,
U.K., Germany, and Japan, across all retailers.
- Kindle celebrated its 10th anniversary with the best holiday shopping weekend ever for Kindle Paperwhite in the U.S. and globally.
- Fire Kids Edition continues to be the #1 kids tablet in the U.S., across all retailers.
- Customer reaction to Echo Spot was incredibly positive and it is sold out for this holiday season; customers can still pre-order to reserve their place in line and orders will be filled on a first come, first served basis in the new year.
Echo Dot was the best-selling device at
Whole Foods Marketover the holiday weekend.
“Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon,” said Dave Limp, Senior Vice President, Amazon Devices & Services. “We’re excited that tens of millions of customers around the world will be using Alexa to prepare for the holidays.”
This holiday weekend,
Alexa helped customers prep and cook for their
Thanksgivinggatherings. Customers asked Alexa to set nearly twice as many timers on Thanksgiving Daythan any other day.
The most popular named timer for Alexa on
Thanksgiving Daywas “turkey,” followed by “stuffing,” “potato,” and “pie.”
According to Amazon Charts, some of the most read cookbooks on Kindle
Thanksgiving Dayincluded “Thug Kitchen,” “Weight Watchers Instant Pot Cookbook,” and “Instant Pot Cookbook.”
Hawaii, Washington, Oregon, Montana, and Washington, D.C.read the most books in the “Cooking, Food and Wine” category on Kindle this Thanksgiving.
Thanksgivingweekend, customers curled up and read the most from fiction books “Oathbringer,” “Origin,” and “The Midnight Line” and nonfiction books “The Subtle Art of Not Giving a F*ck,” “Leonardo da Vinci,” and “Grant.”
“Best of Prime Music” was the most streamed playlist on Amazon Music
via Alexa devices on both
Thanksgivingand Black Friday.
“You Make it Feel Like Christmas” by Gwen Stefani featuring Blake
Shelton was the most streamed song on Amazon Music via Alexa devices
Thanksgivingand Black Friday.
The Big Sick was the most streamed title on Prime Video this
Thanksgivingon Fire TV.
This Is America,
Charlie Brown: The Mayflower Voyagers was the top streamed holiday title this Thanksgivingon Fire TV.
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