Today’s shoppers expect fast, seamless, and reliable experiences—whether they’re discovering a new brand or checking out for the third time. For direct-to-consumer (DTC) brands, meeting those expectations while standing out in a crowded digital landscape is a constant challenge.
That’s where Buy with Prime and Amazon Multi-Channel Fulfillment come in.
Designed to help brands boost conversion rates, lower customer acquisition costs, and strengthen shopper loyalty, Buy with Prime enables millions of U.S.-based Prime members to enjoy the same trusted benefits they love on Amazon—fast, free delivery, easy returns, and a smooth checkout process—directly on participating brands' websites. And Buy with Prime has already launched with several new high-profile retailers this year, including Fossil, Laura Mercier, and Gabb.
Amazon Multi-Channel Fulfillment, meanwhile, empowers brands to streamline their logistics by tapping into Amazon’s world-class fulfillment network. Brands can fulfill orders across their e-commerce channels with speed and reliability, all while simplifying inventory management, shipping, and returns through a single provider. By offloading these operational complexities, businesses can stay focused on growth and delivering a consistent customer experience—no matter where the sale happens.
Paired together, Buy with Prime and Amazon Multi-Channel Fulfillment give brands a powerful edge—combining trusted shopper experiences with streamlined operations behind the scenes.
Here’s how five growing brands are leveraging Amazon’s commerce and fulfillment solutions to expand their reach, build customer trust, and scale their businesses.
bareMinerals: Strengthening Customer Trust and Boosting Conversion
bareMinerals, a pioneer in clean beauty, has cultivated a loyal customer base over the years. As part of its commitment to enhancing the online shopping experience, the brand adopted Buy with Prime, allowing customers to shop directly from its site while benefiting from Prime's trusted services.
The results have been impressive: a 60% uplift in shopper conversion and a 40% increase in revenue per site visitor. Additionally, an Amazon DSP ad campaign featuring Buy with Prime products delivered a 12.8x return on ad spend across both Amazon.com and bareMinerals.com. The convenience and trust associated with Prime benefits have helped the beauty brand attract new customers in an increasingly competitive market.
"Buy with Prime really adds that level of credibility because of the trust that consumers have with Prime," said Carney Nir, Vice President of Ecommerce & Digital Experience at bareMinerals. "Being able to offer that to consumers when they’re shopping our site gives that extra level of confidence, and we see that in the results."
Carbone Fine Food: Bringing Iconic Flavors to More Homes
Carbone Fine Food may be a relatively young company—it started selling its signature sauces in 2021—but it has grown rapidly, securing strong distribution across major grocery stores and expanding its presence in the competitive pasta sauce market.
As it grew, Carbone Fine Food prioritized enhancing its direct-to-consumer shopping experience to meet evolving customer expectations. To further enhance its e-commerce capabilities, Carbone Fine Food enabled Buy with Prime in early 2023. The service has become an important part of its Amazon business, offering customers a trusted and convenient way to shop directly from Carbone Fine Food's site.
Beyond making checkout easier, Carbone Fine Food has leveraged Buy with Prime to amplify key sales events like Prime Day and Big Deal Days, using co-branded media placements and influencer partnerships to drive strong conversion. Notably, when the brand launched its highly anticipated Spicy Vodka sauce on Prime Day in July 2023, it saw premium placements across Amazon’s homepage, significantly boosting visibility and sales.
The ease of ordering and offering Prime shopping benefits have helped solidify the brand’s reputation for quality and reliability, ensuring that more customers can enjoy its products with reduced barriers to purchase. With a focus on seamless shopping, Carbone Fine Food continues to prioritize convenience and quality for its customers, ensuring they can enjoy their favorite sauces with confidence.
Gabb: Making Safe Tech for Kids Even More Accessible
Gabb, a leader in kid-safe phones, started offering Buy with Prime on a limited selection of accessories in 2023. The response was overwhelmingly positive, leading Gabb to offer Buy with Prime on its full product line, including the Gabb Watch 3e and Gabb Phone 4 Pro.
Using the Buy with Prime API, Gabb has been able to seamlessly integrate Prime shopping benefits into its website while maintaining full control over its brand experience. The API also enables Gabb to track serial numbers for easy device activation before customers receive them, improving operational efficiency.
"Buy with Prime has been a very impactful tool for us. It creates such a smooth experience. We turned it on and we were like 'whoa.' We wish we had done this a year-and-a-half ago," said Dani Strong, Gabb’s Director of Marketplaces.
Beachwaver: Enhancing the Shopping Experience for Beauty Enthusiasts
Beachwaver has been creating innovative hairstyling tools since 2012, growing from its patented rotating curling irons to a full line of hair care and styling products. Today, in addition to its patented rotating curling irons, Beachwaver offers a full assortment of hair care, styling products, and accessories. To enhance the shopping experience, Beachwaver integrated Buy with Prime, giving customers a reliable and convenient way to shop directly from its site.
Customers value the flexibility and speed that Buy with Prime provides, especially when shopping for high-demand beauty tools. This integration has allowed Beachwaver to better serve its audience while reinforcing trust in its brand.
To support that seamless experience behind the scenes, Beachwaver also uses Amazon Multi-Channel Fulfillment. This ensures timely, dependable delivery—even during busy shopping periods—and helps the team stay focused on product innovation and customer engagement.
Beyond checkout convenience, Buy with Prime has helped Beachwaver navigate peak shopping periods. This capability allowed the brand to continue shipping during a typically restricted holiday period, ensuring uninterrupted sales during a crucial time of year. The addition of Prime shopping benefits has enhanced Beachwaver's ability to meet customer expectations for fast shipping and hassle-free shopping.
Epic Water Filters: Scaling with Seamless Fulfillment
Epic Water Filters has always aimed to deliver industry-leading water filtration solutions while scaling efficiently to meet customer demand. By combining Buy with Prime and Amazon Multi-Channel Fulfillment, the brand has expanded its reach while ensuring a smooth shopping experience for its customers.
Multi-Channel Fulfillment allows brands to use Amazon's extensive fulfillment network to store, pack, and ship orders placed on their own websites and other e-commerce platforms, ensuring fast and dependable delivery. With Amazon’s fulfillment network supporting its operations, Epic Water Filters has been able to expand its reach while maintaining a high level of service.
“Leveraging Amazon Multi-Channel Fulfillment has meant that, from day one, we’ve never felt small,” said Oliver Crane, Chief Operating Officer at Epic Water Filters. “By pairing it with Buy with Prime, Epic Water Filters can now dream bigger, grow faster, and confidently deliver a world-class experience to our customers.”