SINGAPORE—May 29, 2025— SaladStop!, a Singapore-based leader in providing fresh, healthy meals, today announced it is transforming personalized nutrition using Amazon Bedrock, the generative artificial intelligence (Gen AI) service on Amazon Web Services (AWS). With more than 80 outlets worldwide, the restaurant chain is accelerating its digital transformation with support from the Infocomm Media Development Authority (IMDA) to develop a tailored transformation roadmap, strengthen its in-house tech capabilities, and embark on innovation for growth.
Leveraging the collaboration between AWS and IMDA’s GenAI x Digital Leaders initiative, SaladStop! went through a tech discovery session to identify and scope an impactful Gen AI project that could grow the company’s unique offerings. It then developed a Gen AI assistant on AWS that offers tailored meal recommendations based on customers' dietary preferences, such as vegetarian, gluten-free, or keto. The assistant analyzes datapoints from popular ingredient pairings, and past customer orders before suggesting meals that meet individual macronutrient needs, such as carbohydrate, healthy fat and protein combinations. This empowers customers to make informed decisions about their meals, and help them achieve specific dietary needs and health goals, including weight management, muscle gain, or managing chronic health conditions.
SaladStop! expects the solution will help it to achieve a 20% boost in operational efficiency through managing its inventory and stock allocation, drive customer retention and repeat orders via more convenient and customized ordering systems, and potentially double its online orders.
“Our customers want fast, engaging experiences when they order their healthy meals, and cloud technology has given us the power to deliver personalized and convenient ways to make eating well easier,” said Adrien Desbaillets, CEO of SaladStop!. “By using Amazon Bedrock, we’re able to set new standards in the food service industry by offering a seamless, intuitive ordering experience that not only saves time but also enhances the health of our customers. This is the future of food; personalized nutrition made easy and accessible for everyone.”
Analysts project the Asia Pacific Quick Service Restaurant (QSR) market will experience 7% annual growth in 2025, driven by urbanization, rising disposable incomes, and increasing demand for faster and more convenient dining options. SaladStop! needed to create a frictionless and highly efficient ordering experience for customers who increasingly demand nutritious food delivered quickly.
To deliver on this goal, SaladStop! used Amazon Bedrock to combine advanced conversational AI and natural language processing, together with sophisticated machine learning models on Amazon SageMaker and predictive analytics, to ensure that each customer interaction is both meaningful and tailored to individual tastes. Being on the cloud has also allowed SaladStop! to scale across its growing network of locations, while maintaining the intimate, customized experience that its customers value. By leveraging AWS's comprehensive suite of AI services, SaladStop! is continuing to put innovation first, creating a future-ready platform that can easily adapt to emerging AI technologies and evolving customer needs. This technology investment reinforces SaladStop!'s commitment to delivering healthy meals, as well as an enhanced, technology-driven customer experience.
“The food and beverage industry in Southeast Asia is rapidly evolving as incomes grow and urbanization spreads to every corner of the region, and restaurants are using the latest cloud technology to offer more convenience and healthier options,” said Priscilla Chong, Country Manager, AWS Singapore. “SaladStop! is setting a new standard for personalized nutrition by harnessing generative AI to offer tailored, data-driven meal recommendations that empower customers to achieve their health goals.”
“IMDA is committed to partnering with local enterprises like SaladStop! to accelerate their digital transformation journeys, leverage emerging technologies such as generative AI, and attract more tech talent to join them in their next phase of growth as a Digital Leader,” said Johnson Poh, Assistant Chief Executive, Sectoral Transformation Group, IMDA. “Over the past one year, our collaboration with AWS has inspired close to 200 enterprises in exploring generative AI’s potential, with many of them investing in deploying generative AI solutions to address their business challenges, drive innovation and deliver impact.”