Singapore – 23 September 2025 – Amazon.sg is expanding its selection by bringing Whole Foods Market’s private label brand to customers in Singapore.

Starting today, nearly 300 Whole Foods Market private label products across many categories will be available to Singapore customers —adding to the tens of thousands of grocery and everyday essentials available from Amazon.sg, Amazon Fresh and Little Farms.

“We’re excited to introduce a selection of Whole Foods Market’s products to our customers in Singapore for the first time,” said Mizue Arakawa, Country leader for Amazon Fresh Singapore. "This launch gives customers greater choice and access to high-quality groceries they can trust. With Whole Foods Market joining Amazon Fresh, customers now have an even wider selection of everyday essentials, and organic options available at their fingertips.”

“Whole Foods Market has passionate fans around the world, and we’re excited to introduce our private-label products to Asia for the first time,” said Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer at Whole Foods Market. "Together with Amazon and Little Farms, we’re expanding access to high-quality and sustainable grocery options and making it easier than ever for customers in Singapore to shop Whole Foods Market favorites through the convenience of Amazon Fresh.”

With the addition of Whole Foods Market products, Singapore shoppers will now have an even wider selection to choose from through Amazon Fresh, a service offering groceries and everyday essentials. At launch, customers will benefit from special promotions and savings, making it easier to shop high-quality and responsibly sourced groceries. Prime members also enjoy added convenience on Amazon Fresh, such as free two-hour scheduled delivery on eligible orders of S$60 and above. Whole Foods’ private label items will also be available in-store at Little Farms eight outlets citywide, littlefarms.com and Little Farms’ online store on Amazon.sg.

A Commitment to Clean Ingredients
Little Farms’ mission is to help people live happier, healthier lives through high-quality food. As Singapore's trusted neighborhood market and café since 2016, Little Farms specializes in top-quality all-natural, organic produce, meats, and seafood, with over 4,000 unique and nutrient-dense products. Each item undergoes rigorous checks against Little Farms' banned ingredient list, which excludes more than 200 harmful chemicals, artificial additives, and preservatives.

Joe Stevens, CEO of Little Farms said, “Whole Foods Market has set the benchmark globally for organic groceries, and at Little Farms we share that same commitment to quality ingredients, transparency, and responsible sourcing. As the exclusive physical retailer for the Whole Foods Market private brands in Singapore, we’re excited to make these products available on our shelves helping Singaporeans access better food every day.”

Exciting Launch Promotions:
To celebrate the launch of Whole Foods Market on Amazon.sg, shoppers can look forward to exciting deals and promotions available from now till 13 October 2025 at https://www.amazon.sg/wholefoodsmarket. 

  • Buy any 3 and save 20% off on all Whole Foods Market private brand products at Amazon Fresh on Amazon.sg
  • Buy any 3 and save 20% off on all 365 by Whole Foods Market private branded products at Little Farms on Amazon.sg

Little Farms will also be hosting a series of tasting and sampling events, inviting customers to discover the variety and quality of the 365 by Whole Foods Market products:
·       27 September 2025 – Little Farms Market, Tanglin Mall | 10:30am – 4:00pm
·       11 October 2025 – Little Farms Market, Sentosa | 9:00am – 12:00pm

Every Day Made Better with Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at Amazon.sg/prime.