Company cites customers' "favourable response" to free Super Saver Delivery
London--July 23, 2003: As a result of the popularity of its free Super Saver Delivery option and its ongoing commitment to lowering prices for customers, Amazon.co.uk today announced it is lowering the order size threshold for free Super Saver Delivery to £25 from £39. This announcement was made in conjunction with Amazon.com's financial results for the second quarter of 2003 and comes just six months after Amazon.co.uk launched free Super Saver Delivery for qualifying orders over £39.
Free Super Saver Delivery is not a seasonal or limited-time promotion, but an indefinite, everyday, 365-days-a-year offer.
"We have been impressed by the customer response to our free delivery option," said Robin Terrell, Managing Director for Amazon.co.uk. "Quite simply it is working extremely well both for our customers and for the business and we are delighted to lower the delivery threshold further to just £25. With our combination of low product prices available across the site and our free Super Saver Delivery option, it is easier than ever for customers to make significant savings in both time and money when they shop at Amazon.co.uk."
Today's announcement marks Amazon.co.uk's fourth significant price decrease so far this year. In January, Amazon.co.uk launched free Super Saver Delivery as an everyday delivery option for qualifying orders over £39 and dramatically lowered the price of chart CDs to just £8.49. In February, the company introduced 30% off tens of thousands of books over £15, and in May, Amazon.co.uk launched 25% off hundreds of new and future PC & Video Game releases.
In recent months Amazon.co.uk has also reduced product prices on many bestselling items in its Electronics & Photo and recently launched Kitchen & Home stores, furthering the company's long-term strategy of finding ways to continually lower prices for customers. Great deals in Electronics & Photo include the Toshiba SD330 multi-region DVD player, available for just £79.99 (a 20% saving) and the Russell Hobbs 10007 Juice Lady commercial-quality juice extractor for £77.47 (a 20% saving) in Kitchen & Home.
Free Super Saver Delivery is 3-5 days slower than standard delivery and is free on qualifying orders over £25. For more details visit www.amazon.co.uk/supersaverdelivery.
For further information please contact the Amazon.co.uk press office on 020 8636 9280.
About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as Books, Music, Video, DVD, Software, PC & Video Games, Electronics & Photo, Home & Garden, and Toys & Games!. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk customers enjoy the benefits of industry-leading online-shopping technology, such as secure credit-card payment, personalised recommendations, streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology--see www.amazon.co.uk/anywhere for details.
Amazon.com and its affiliates operate seven websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-looking Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.