London. January 27, 2004: as part of its ongoing commitment to lowering prices for its customers, leading online retailer Amazon.co.uk today unveiled a new everyday low price offer on more than a hundred thousand of the UK's most popular books.

Since January 2003, Amazon.co.uk has offered its customers an everyday low price point of 30% off tens of thousands of books priced £15 or over. Today Amazon.co.uk has lowered its prices even further by widening this offer to include more than a hundred thousand books priced £10 or more. With this new lower threshold customers will now be able to save 30% on both paperbacks and hardbacks, dramatically increasing the depth and breadth of titles discounted across the store.

30% off books over £10* isn't a seasonal or limited-time promotion, but an indefinite, everyday 365-days-a-year offer. Customers will now be able to save 30% on the list price of a huge selection of genres, ranging from biography, business, humour and horror, to science, sports, politics and travel. The list below highlights some of the savings that customers can make on recent book releases:New Lower Prices on Books

 

  • Dave Gorman's Googlewhack Adventure by Dave Gorman
  • Carol Vorderman's Detox Recipes by Carol Vorderman Used & New from £1.14
  • How Clean Is Your House? By Kim Woodburn and Aggie Mackenzie Used & New from £2.00
  • Watchman by Ian Rankin Our Price: £9.89 (34% off) Used & New from £0.10
  • The Privilege of Youth by Dave Pelzer Used & New from £0.01
  • The Lord of the Rings Box Set by JRR Tolkien Our Price: £71.25 (5% off) Used & New from £43.87
  • His Dark Materials Gift Set by Philip Pullman Our Price: £13.86 (34% off) Used & New from £11.85
  • The Earth from Air by Yann Arthus-Bertrand Used & New from £18.61
  • Last January, we introduced the everyday low price point of 30% off tens of thousands of books over £15. This year, in keeping with our commitment to continually lower prices for our customers, we have reduced that threshold and are pleased to offer our customers 30% off over a hundred thousand books over £10

commented Robin Terrell, Managing Director for Amazon.co.uk. He continued:

  • By offering fantastic savings on more than a hundred thousand titles, book enthusiasts can benefit both from Amazon.co.uk's phenomenal selection and from low prices across the site.

Amazon.co.uk's Books shop (www.amazon.co.uk/books) is the place to find, discover and buy books online. It offers an easy and convenient way to shop, with low prices, great choice and comprehensive product information. With 30% off books over £10 and free delivery on qualifying orders over £25, it's now easier than ever for customers to save money by shopping at Amazon.co.uk.

 

 

*The 30% discount is a discount on the RRP and applies to all book titles over £10 unless otherwise indicated on the website, for example, by way of display of a percentage discount that is either less or more than 30% or where no discount is displayed in respect of a title, in which case, only "our price" will be displayed. All prices highlighted in this release exclude postage and packing and all product featured are subject to availability and to change. Free Super Saver Delivery on orders over £25 is limited to UK deliveries and is otherwise subject to terms and conditions. See website for details on all of the above fine print.

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as Books, Music, Video, DVD, Software, PC & Video Games, Electronics & Photo, Home & Garden, and Toys & Games!. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk customers enjoy the benefits of industry-leading online-shopping technology, such as secure credit-card payment, personalised recommendations, streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology--see www.amazon.co.uk/anywhere for details.

Amazon.com and its affiliates operate seven websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.