London. March 24, 2004: Leading online retailer Amazon.co.uk today announced the launch of two new categories--DIY & Tools and Garden & Outdoors--that offer a wide range of DIY, gardening and home-improvement products at low prices. The new categories can be found in Amazon.co.uk's new Home & Garden shop, which will also incorporate Amazon.co.uk's existing Kitchen & Home and Personal Care categories
Amazon.co.uk's DIY & Tools and Garden & Outdoors categories will offer low prices on thousands of items at launch, from biscuit jointers to long-nose pliers, lawnmowers and bird tables. With top brands on offer--including Black & Decker, Bosch, DeWalt, Draper, Stanley and Faithfull--and free delivery on qualifying orders over £25, the launch will answer the growing demand for online home-improvement shopping.
As an introductory offer, Amazon.co.uk customers will receive a free Stanley 9-way screwdriver set when they spend over £20 in the DIY & Tools shop.
Robin Terrell, managing director of Amazon.co.uk, commented:
- Amazon.co.uk's goal is to be the place where customers can find and discover anything they want to buy online. Today's move into DIY, gardening and home-improvement products is a natural progression towards achieving that goal. The launch of DIY & Tools and Garden & Outdoors follows our successful expansion into new categories including consumer electronics, kitchen items and personal care.
Visitors to Amazon.co.uk's Home & Garden shop will discover deep selection and great prices on leading brands:DIY & Tools
Power tools such as cordless drills and screwdrivers, biscuit jointers, circular saws, orbital sanders, hammer drills and routers
Hand tools such as chisels, hammers, mallets, saw files, screwdrivers, axes and shovels
Hardware and Safety products such as eye/ear protection, gloves and masks
Kitchen & Home
Cookware, bakeware and cutlery
Small appliances
Tableware
Vacuums
Bar tools and glasses
Personal Care
Shavers and hair removers
Oral care
Hair and nail care
Massagers
Garden & Outdoors
Barbecues, tools and accessories
Garden tools and equipment such as lawnmowers, hedge trimmers and shears
Garden furniture including patio heaters, lounges, recliners, parasols and bases
Other products such as picnic hampers and bird tables
Among the top brands in Home & Garden are: Black & Decker, Bosch, Braun, Carmen, DeWalt, Draper, Dualit, Dyson, Estwing, Faithfull, George Foreman, Henckels, Karcher, Kitchenaid, Le Creuset, Meyer Prestige, Philishave, Remington, Revlon, Stanley, Tefal and Wilkinson Sword.Hot Offers
- Black & Decker Wm536 Dual-height Workmate Our Price: £39.99
- Witrex 10 2330 flat-bed tile cutter Our Price: £17.58
- Black & Decker Hp12kd Esprit Cordless Variable-speed Drill
- Black & Decker Ka197e Orbital Sander
Amazon.co.uk Home & Garden customers will find all the information they need to make informed purchases. Helpful editorial and customer reviews, product recommendations and buying guides are just some of the features that make Amazon.co.uk's Home & Garden section the best place to buy DIY, gardening and home-improvement products online.
The Home & Garden shop also offers individuals and businesses the opportunity to sell related new and used products alongside Amazon.co.uk retail offerings via Marketplace, the third-party programme that increases choice for Amazon.co.uk customers. Any companies interested in selling Home & Garden items at Amazon.co.uk should e-mail us or log onto Amazon.co.uk Marketplace.
For further information please contact the Amazon.co.uk press office on 020 8636 9280.
About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as Books, Music, Video, DVD, Software, PC & Video Games, Electronics & Photo, Home & Garden, and Toys & Games!. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk customers enjoy the benefits of industry-leading online-shopping technology, such as secure credit-card payment, personalised recommendations, streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology--see www.amazon.co.uk/anywhere for details.
Amazon.com and its affiliates operate seven websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-looking Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.