December 1, 2005: Amazon has announced that Brian McBride, managing director for T-Mobile UK will join the company as managing director for Amazon.co.uk, Ltd. in January 2006. McBride has more than 25 years of experience in the high-tech industry, and prior to joining T-Mobile as managing director, held senior positions in Europe at Dell, IBM, and other leading companies.

“Amazon has established itself as one of the best brands in the world based on their commitment to putting the customer at the centre of everything it does,” said McBride. “Amazon’s passion for the customer experience makes them a tremendously appealing company and I’m delighted to lead their talented UK team.”

McBride also shares Amazon's passion for customer satisfaction: while at T-Mobile he guided the network's high street stores to #1 for customer satisfaction in 2004’s J.D. Power & Associates annual survey.

“We are extremely pleased to welcome Brian to Amazon.com,” said Diego Piacentini, Amazon.com’s senior vice president for worldwide retail and marketing. “In his previous position at T-Mobile, Brian launched their highly successful direct web and telesales businesses, and his leadership and experience will be of great benefit to Amazon and its customers.”

A native of Scotland, McBride graduated from the University of Glasgow with an MA (Hons) in Economic History. He lives with his family in Surrey.

For further information please contact the Amazon.co.uk press office on 020 8636 9280.

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as Books, Music, Video, DVD, Software, PC & Video Games, Electronics & Photo, Home & Garden, and Toys & Games!. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk customers enjoy the benefits of industry-leading online-shopping technology, such as secure credit-card payment, personalised recommendations, streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology--see www.amazon.co.uk/anywhere for details.

Amazon.com and its affiliates operate seven websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.