December 14, 2010:
Luxembourg - December 14 2010 - Amazon.co.uk today launched Amazon Windowshop, a complete rewrite of Amazon.co.uk specifically for the iPad. Amazon Windowshop's intimate and fluid user interaction is made possible by the iPad's responsive, multi-touch interface. Amazon Windowshop provides a new bar for online shopping, and many Amazon customers may prefer Amazon Windowshop even when a large screen web interface is readily available. Behind the scenes everything remains the same – millions of in-stock items at great prices will be quickly dispatched from one of many fulfillment centres direct to your door.
"Amazon Windowshop has been designed and built without compromise just for iPad and we are excited to be able to bring it to customers in the UK in time for Christmas," said Greg Greeley, Vice President EU Retail at Amazon. "It is a top-to-bottom rewrite of Amazon.co.uk with a completely new fluid experience that offers users a unique, fast and convenient way to search, browse and buy from Amazon.co.uk and thousands of Marketplace sellers. It is the same vast selection, same low prices, same convenient shipping offers - such as the Amazon Prime program - but with a new touch screen interface for shopping wherever customers use their iPad."
This new experience is designed to make exploring everything from books and toys, to video games and gym equipment easy, fun, fast and convenient for iPad owners. Amazon Windowshop is now available for free from the App Store at www.itunes.co.uk/appstore Visit http://www.amazon.co.uk/ipad_app_ws for more details.
Amazon Windowshop for Amazon.de and Amazon.fr also launched today following the introduction of Windowshop for Amazon.com in October 2010.
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For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.
About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.
Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.
Kindle and Kindle 3G are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G utilises the same 3G wireless technology as advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.com.
Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.
Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.