Luxembourg - January 26, 2011 - Amazon.co.uk today announced the release of its latest mobile shopping application, “Amazon App for Android™,” which is now available as a free download in Android Market™. Designed specifically for Android, the Amazon App offers users a fast and convenient way to shop for millions of items on Amazon.co.uk and thousands of Marketplace sellers wherever they go. The application includes barcode scanning, a new feature that enables Android users to use their device camera to scan items available for sale on Amazon.co.uk and receive a product match instantly– without the need for a keyboard.

"Customers in the UK have been requesting an Amazon shopping application on their Android devices and we are thrilled to bring them the Amazon App for Android," said Greg Greeley, Vice President EU Retail at Amazon. "In addition to accessing their favourite Amazon shopping features such as 1-Click®, Amazon Prime and customer reviews, customers can use the new barcode scanning tool to read the barcode on great gift ideas and everyday items and instantly match them to products available at Amazon.co.uk."

Using the Amazon App for Android, customers can make price comparisons across multiple sellers, and easily purchase products from Amazon.co.uk and thousands of other retailers on the Amazon.co.uk site.

With the Amazon App for Android customers can also use their existing Amazon.co.uk account to access favourite shopping features wherever they are, such as:

-Purchasing using Amazon’s 1-Click® ordering and Amazon Prime

-Tracking packages or modifying orders using the Your Account feature

-Receiving personalised recommendations

-Viewing editorial and customer reviews

-Accessing their Wish List

The Amazon App for Android is available on any Android-enabled device as a free download through Android Market™. For more information, visit www.amazon.co.uk/androidapp

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For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

Kindle and Kindle 3G are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G utilises the same 3G wireless technology as advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.com.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Android and Android Market are trademarks of Google, Inc.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.