'Black Friday Deal Week' on course to be the busiest five consecutive days on record at Amazon.co.uk
November 24, 2011:
24th November 2011 – Amazon.co.uk's Black Friday Deals Week is drawing to a close with the final day of deals tomorrow – Friday 25th November – which is 'Black Friday' itself.
Tomorrow's deals will conclude five days of high discount, limited time, limited quantity deals on over 500 products with offers including 'Lightning Deals' with a limited quantity of a product being offered at a discount for a limited period of time.
"With deals on over 500 products and tens of thousands more items than last year, we're on track for Black Friday Deals Week to be the busiest five consecutive days of all-time at Amazon.co.uk," said Christopher North, Managing Director, Amazon.co.uk Ltd. "There have been some great bargains available to customers on everything from the latest home entertainment technology to everyday essentials, customers have already made millions of pounds worth of savings and there is still the final day for people grab a pre-Christmas deal."
Signed copies of One Direction's debut album 'Up All Night' were one of the most popular deals to date with all 500 copies selling out in under one minute.
Some of the great deals customers can look forward to tomorrow will include:
• KitchenAid Classic Stand Mixer
• Toshiba 40VL758B 40-inch Widescreen Full HD 1080p LED TV with Freeview HD
• Scarface DVD
• Sony BDP-S570B 3D Blu-ray Player
• ghd Iconic Eras Glamour Limited Edition Gift Set with Gold Series Classic Styler Hair Straightener
Tomorrow's deals will also include a last chance to buy some of the great deals customers may have missed earlier in the week.
Some of the most popular deals so far during Black Friday Deals Week have included:
• Signed One Direction ‘Up All Night’ CD – 50% off
• Samsung 50” HD Television – 55% off
• Decleor Beauty Products – 40% off
• Philips Sonicare HX9332/04 DiamondClean Rechargeable Toothbrush – 40% off
• LOVEFiLM subscription – 70% off
• Family Guy Freakin’ Sweet T-Shirt – 50% off
• Canon PowerShot A3300 IS Digital Camera – 38% off
• Toy Story 1-3 Box Set – 50% off
• The Lion King Trilogy Triple Play – 50% off
Despite the success of Black Friday Deals Week, Amazon.co.uk expects its biggest single day in terms of items ordered to be Monday 5th December – Cyber Monday - with the highest volume of customer orders expected to be placed at 9pm. Last year, Amazon.co.uk took orders for over 2.3 million items on its busiest day (Monday 6th December).
Following the success of Black Friday Deals Week, Amazon.co.uk will continue great offers for customers across all categories from Saturday 26th November.
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For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.
About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.
Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car and Motorbike, Clothing, DIY and Tools, DVD, Electronics and Photo, Grocery, Health and Beauty, Home and Garden, Jewellery, MP3, Music, Musical Instruments and DJ, Office, PC, Pet Supplies, Shoes, Software, Sports and Leisure, Toys and Games, Video Games and Watches.
The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle, Kindle Keyboard 3G with free 3G Wireless and Kindle Keyboard Wi-Fi are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.
Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.
Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.