Cyber Monday (5th December) is peak day in Amazon.co.uk's biggest ever week

 

£89 Kindle is best selling product on Cyber Monday amassing its highest one-day sales on Amazon.co.uk

 

December 11, 2011:

11th December 2011 – Amazon.co.uk today revealed that it took orders for over 3 million items on 5th December - 'Cyber Monday' - the most items ordered in a single day on record. Last year on its busiest day, Amazon.co.uk took orders for over 2.3 million items.

'Cyber Monday' was the peak day during Amazon.co.uk's busiest ever week. Amazon's £89 e-reader, Kindle, was the best selling product on 'Cyber Monday' amassing its highest ever one-day sales.

"History tells us that the busiest online shopping day is the first Monday in December and this year has followed that trend," said Christopher North, Managing Director, Amazon.co.uk Ltd. "This year, Cyber Monday saw the most items ever ordered in a single day with Kindle being the standout product that looks set to appear under the most Christmas trees this festive season."

"Although Monday remains the busiest day of the week, we are seeing the other days closing the gap," continued Christopher North. "This is as a result of greater access to the internet via home broadband and mobile devices meaning that people can shop whenever and wherever they want."

Amazon.co.uk continues to take orders in the run up to Christmas and customers have until the end of the day on Sunday 18th December to take advantage of UK Free Super Saver Delivery in time for Christmas. Other last order dates for UK Christmas delivery include: First Class on 21st December, Express Delivery on 23rd December, and Evening Delivery (orders to be placed by 8.30am) on 24th December. Amazon Prime members can order as late as 6pm on December 23rd for free one-day delivery.

"Although many people will have started, and in some cases finished, their Christmas shopping, we do see customers ordering right up until the last minute and that's why we have our Evening Delivery service on Christmas Eve," said Christopher North. "And we can always gift wrap that last-minute item if required, ensuring that the present arrives on time and looks great too."

The total of over 3 million items ordered does not include free Kindle books or Amazon MP3 downloads and if it did, the number would be even higher.

-ends-

For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car and Motorbike, Clothing, DIY and Tools, DVD, Electronics and Photo, Grocery, Health and Beauty, Home and Garden, Jewellery, MP3, Music, Musical Instruments and DJ, Office, PC, Pet Supplies, Shoes, Software, Sports and Leisure, Toys and Games, Video Games and Watches.

The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle, Kindle Keyboard 3G with free 3G Wireless and Kindle Keyboard Wi-Fi are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.