Millions of Amazon customers can now checkout directly on other retail websites


March 30, 2011:

Luxembourg – 30 March, 2011 – Checkout by Amazon™ (CBA) is now available in the UK, making it easy for millions of Amazon customers to purchase securely on another retailer's website using their Amazon account credentials.

Online retailers in the UK can integrate CBA into their site and offer customers the simple and trusted Amazon checkout experience. Amazon customers can now use their Amazon account to checkout quickly, easily and securely without leaving the retailer's web site.

"We are focused on making it extraordinarily simple for Amazon customers to shop anywhere online," said Eric Broussard, General Manager of Amazon Payments Europe which operates CBA for Europe. "Launched in the U.S. in 2008, Checkout by Amazon now makes it possible for over a hundred million Amazon customers worldwide to shop securely and conveniently on retail sites all over the UK."

"Checkout by Amazon enables our customers to select the delivery address and the default credit card they already have on file at Amazon right on our site,” said Karl Moss, CEO of MyMemory, the electronics, games and media seller. “Checkout by Amazon is the only solution we've found that gives us the flexibility to integrate this kind of functionality directly. We believe the easier is it for customers to purchase, the more revenue we'll see."

"We see Checkout by Amazon as a natural extension of commitment to customer service and security," says Marc Woodall, E-commerce Operations Manager for T.H.Baker, the owner of watch and jewellery websites, The Watch Hut and The Jewel Hut. "Our customers trust the Amazon brand and we trust they'll shop more when they use Checkout by Amazon."

Checkout by Amazon offers a seamless checkout experience enabling customers to access their Amazon address book and payment methods directly on a retailer's site, without leaving that site. This means fewer steps to checkout for millions of Amazon account holders and increased average order size and new customers for retailers.

Checkout by Amazon offers a wide range of integration alternatives to make it easy for retailers to provide this new checkout option on their website. These integration options range from cut-and-paste buttons to advanced APIs that integrate with existing retailer shopping baskets and order management systems.

Retailers can register and begin integrating Checkout by Amazon today. Learn more and register at our UK website


For further information please contact the Ltd press office on 020 8636 9280.

About Amazon Payments
Amazon Payments provides consumers, merchants, and developers the simple and trusted way to pay and get paid online. Amazon Payments enables consumers to send and receive payments for goods or services by using the payment methods already associated with their accounts. Go to for more details.

Amazon Payments Europe S.C.A. has its registered office at 5 Rue Plaetis, L-2338 Luxembourg and is registered with the Luxembourg Trade and Companies Register under No. B153265. We are authorized by the Commission de Surveillance du Secteur Financier 100, route d'Arlon, L-2991 Luxembourg as an Electronic Money Institution Licence Number 36/10.

About opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

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