Luxembourg - February 29th, 2012: The new Marks & Spencer online outlet store – M&S Outlet (http://outlet.marksandspencer.com) – launched last week on Amazon Webstore, Amazon's stand-alone eCommerce platform.

The Amazon Webstore eCommerce platform allows sellers, from small businesses to internationally renowned retailers, to build a custom-branded eCommerce site using Amazon technology whilst maintaining control over brand identity and customer shopping experience.

"Amazon were a natural partner for us as we have been working together for many years developing an award-winning eCommerce presence." said David Walmsley, Director of Multichannel Development at Marks & Spencer.

Chris Poad, director of merchant services at Amazon.co.uk Ltd said "Sellers both large and small are discovering the benefits of Amazon Webstore and Amazon is delighted to be able to provide this service to Marks & Spencer for their new online outlet store."

Combining Amazon Webstore with Fulfilment by Amazon (FBA) allowed M&S to build a highly scalable, robust and secure online outlet business with Amazon's trusted shipping and returns with no upfront infrastructure investment.

With Amazon's Webstore, sellers have the option to seamlessly integrate with FBA to have their products stored, picked, packed and delivered by Amazon.co.uk and they can also benefit from Amazon's secure payment processing and fraud protection. Further information about Webstore can be found here: http://webstore.amazon.co.uk.

Information about a number of business solutions benefiting from Amazon reliability, security and performance including Webstore, Fulfilment by Amazon and Selling on Amazon can be found at http://services.amazon.co.uk.

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Amazon.co.uk Ltd Press Office: For more information please contact the Amazon.co.uk Ltd Press Office on 0208 636 9280. You can also email pressoffice@amazon.co.uk.

About Amazon.co.uk Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car (&) Motorbike, Clothing, DIY (&) Tools, DVD, Electronics (&) Photo, Grocery, Health (&) Beauty, Home (&) Garden, Jewellery, MP3, Music, Musical Instruments (&) DJ, Office, PC, Pet Supplies, Shoes, Software, Sports (&) Leisure, Toys (&) Games, Video Games and Watches. The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle and Kindle Keyboard 3G with free 3G Wireless are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.