Helping families save time and money with hundreds of great offers on products for babies, children and parents as well as three months’ free One-Day Delivery

Luxembourg, 27 September 2012 - Amazon.co.uk has today launched ‘Amazon Family’, a new membership programme to help parents and families save time and money on their shopping.

Customers can sign up to today at www.amazon.co.uk/family and gain access to discounts on a wide range of family products as well as the following:

  • Three months’ free subscription to Amazon Prime, giving unlimited One-Day Delivery on millions of eligible items
  • £10 off their next purchase over £50 in the Baby Store, www.amazon.co.uk/baby
  • Access to a host of exclusive launch deals including 40% off Plum baby food, 20% off their first subscription of Huggies nappies, a free Tommee Tippee nappy bin, 20% off children’s shoes, and many more
  • Ongoing exclusive discounts and offers tailored to customers’ interests, delivered straight to their inbox, with savings of up to £50 each month
  • Also available for a limited time to celebrate the launch of Amazon Family are selected Kindle books from the Paddington Bear series, for £2.99

“Amazon Family aims to make life a little easier for parents by saving them both time and money,” said Samantha Nash, mother of two young children and Family Manager at Amazon.co.uk Ltd. “Whether it’s baby wipes, nappies, a new pram, or the latest must-have toy for Christmas, Amazon.co.uk has millions of great value products ready to be delivered directly to your door. What’s more, with tailored deals for Amazon Family members, finding the right product at the right price has never been easier.”

Customers also have access to millions of trusted product reviews, a host of buying guides for items such as pushchairs, car seats, baby monitors, feeding equipment; and community discussion boards which encourage parents to connect with one another to share information about products and parenting techniques.

Family expert Dr Rosemary Leonard welcomes the launch of Amazon Family saying: “As a parent, keeping everything ticking over is a full time job, and given the demands on us all it’s hard to find time to fit everything in. Thankfully, with technological advances that cut down our daily to-do lists - from online shopping and delivery to instant book downloads – parents can get their shopping done quickly and easily and spend more time enjoying family life.”

“Customers want great value, vast selection and a high level of convenience from Amazon which is why we continue to introduce new programmes, like Amazon Family, to further enhance their shopping experience” said Xavier Garambois, Vice President of EU Retail at Amazon.

To sign up to Amazon Family visit www.amazon.co.uk/family.
-ENDS-

For further information, please contact Katie Keenan or Suzi Van Der Mark or from the Amazon press office: kkeenan@amazon.co.uk, suzi@amazon.co.uk or call 0208 636 9280.

Notes to Editors:

Examples of the exclusive deals and discounts available for Amazon Family members for the first month from launch are as follows (deals will be added and updated on an ongoing basis):

  • 40% off Plum baby food
  • 20% off the first subscription of Huggies nappies
  • 40% off Weleda Baby Skincare range
  • 20% off Grace Cole toiletries
  • 25% off all Lollipop Lane Essential products
  • 25% off Kit for Kids mattresses
  • 20% off Forever Friends baby toiletries
  • 20% off all children’s shoes
  • 10% off Philips AVENT 3-in-1 Steriliser
  • 10% off Philips AVENT Steamer/Blender
  • 20% off Mam Feeding Range products
  • £5 off Hippychick Hipseat
  • Buy a selected car seat and get the Diono Ultra Mat for half price
  • 10% off Tippitoes potties, travel potties, step stools and training seats
  • £10 off Fisher-Price Precious Planets All Around Gym
  • Buy any Canon SuperZoom DSC and save 50% on a Canon SELPHY Printer

Paddington Bear books included in the Amazon Family launch deal are: A Bear Called Paddington, More About Paddington, Paddington Helps Out, Paddington Abroad, Paddington at Large, Paddington Marches On, Paddington Goes to Town, Paddington at Work, Paddington Takes to the Air.

For more information about One-Day Delivery visit: http://www.amazon.co.uk/gp/help/customer/display.html/ref=hp_492868_top_one?nodeId=10790441

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle and Kindle Keyboard 3G with free 3G Wireless are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.