‘I Wish I Could Wear’ series, shot by Rankin
www.youtube.com/amazonfashioneu and www.facebook.com/AmazonFashionEU

Luxembourg, November 12 2015: Amazon Fashion is launching a digital campaign across Europe to empower women to celebrate their differences. Directed by award-winning photographer and videographer, Rankin, the series of short films, titled ‘I Wish I Could Wear’, show women empowering each other to have the confidence to wear anything they want.

The films feature Ingrid, an Albino model, Ana, a plus-sized activist, and fashion blogger Marsha, aka London Tall Girl. These three women, who have publically overcome body insecurities, were paired with Fiona, Lauren and Natalie, who had posted messages on social media about issues with their weight, height and skin colour.

Fiona, Lauren and Natalie represent thousands of women who regularly take to social media to say that they wish they could wear certain clothes but don’t have the confidence to do so because of their body image.  After meeting the style icons who have all experienced the same insecurities in the past, Fiona, Lauren and Natalie said they felt empowered to wear the clothes they had always dreamt of.

“We created this campaign with the hope that it would help to empower women to wear what they like, and not feel limited by their perceived flaws” said Siobhan Mallen, Content Director at Amazon Fashion EU.  “It was important for us to involve Ingrid, Ana and Marsha – three strong and stylish women who dress for themselves and celebrate what makes them different. Rankin was the perfect choice to capture this.”

This latest digital campaign builds on Amazon’s ‘Don’t look like me, look like you’ advertising campaign featuring Suki Waterhouse, which encourages customers to celebrate their own personal style.

The ‘I Wish I Could Wear’ campaign can be viewed on Amazon Fashion’s European YouTube site www.youtube.com/amazonfashioneu and Facebook page www.facebook.com/AmazonFashionEU.
ENDS

For further information, images, or interview requests please contact amazon@thisismission.com

Amazon’s European Fashion Business
Amazon.co.uk started selling fashion in 2007 with the launch of its Shoe Store, Jewellery Store and Watches Store, before launching its flagship Clothing  Store one year later.  Across Europe, Amazon sells a wide range of collections from Internationally loved fashion brands across its five European websites – UK (www.amazon.co.uk/fashion), France (www.amazon.fr/mode), Germany (www.amazon.de/fashion), Italy (www.amazon.it/abbigliamento), Spain  (www.amazon.es/moda), and BuyVIP (an Amazon company) www.buyvip.com.  

Amazon Fashion Social media (EU):
Instagram @amazonfashionEU
Facebook: https://www.facebook.com/AmazonFashionEU
Youtube: www.youtube.com/amazonfashioneu

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.