Black Friday is here with great savings including the Amazon Fire tablet for just £34.99, Amazon Fire Kids Edition tablet for only £69.99 and Amazon Fire TV Stick for just £24.99

Today’s  Black Friday discounts also include TVs, video game consoles, Star Wars toys  and fine jewellery

Black  Friday Deals Week to run until 23:59 on Friday 27th November

London,  27th November 2015 – Black Friday 2015 is  here at Amazon.co.uk with new deals launching every ten minutes. Black Friday  Deals Week began at 00:00 on Monday 23th November and runs until  23:59 on Friday 27th November with more than 7,000 deals.

Amazon.co.uk  features ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of  time. Amazon Prime members, including customers enjoying a free Amazon  Prime 30-day trial, have an exclusive 30-minute early access period to all  Lightning Deals.

Top deals running from today include the lowest-ever  price for an Amazon tablet, with the new Fire available for just £34.99. Fire  TV Stick - the  fastest-selling Amazon device in history - is also discounted to £24.99, while  the Fire Kids Edition tablet, which comes with a year’s content with  Fire for Kids Unlimited and a 2-year Worry Free Guarantee, is also available  for just £69.99 - a discount of £30.

Amazon.co.uk  is also offering ‘Deals of the Day’ – selected products on offer for one day,  from 00:01 to 23:59, subject to availability.

From big-ticket items to stocking fillers, current Amazon.co.uk prices  will be cut by an average of more than 40%, saving customers tens of millions  of pounds on popular Christmas presents including:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

“Customers  love Black Friday. For many, the day now marks the start of the Christmas  shopping rush in the UK, offering a chance to pick up must-have gifts at great  prices,” said Christopher  North, Managing Director, Amazon.co.uk. “We have been asked whether we  believe that today will be the biggest sales day ever. We will have to wait and  see but we are certainly ready if it is with more distribution centres, more  stock, more deals and a large team of talented people ready to fulfil the  highest levels of demand.”

In addition to the thousands of  deals offered directly by Amazon, hundreds of British businesses selling on  Amazon Marketplace are also participating in Black Friday Deals Week for the  first time. This means that customers benefit from an even larger selection of  deals whilst sellers have the opportunity to reach the many  millions of customers who shop on Amazon.co.uk during the busy Christmas  period.

Some of the bestselling Black Friday Deals Week 2015 offers to date  include Acer Notebooks, Smart trikes, Melissa  & Doug children’s toys, The Woody Allen Collection DVD boxset, Star Trek: The Next Generation - Season 1-7 Blu-ray boxset, Melitta  coffee makers, Kipling luggage sets, New Balance trainers,  diamond necklaces, freshwater pearl earrings and  Akribos men’s watches.

As well as the Black Friday Deals Week offers on Amazon.co.uk, selected  deals are available through Prime Now, Amazon’s app that offers one-hour  delivery to Prime customers. These offers are available to eligible addresses  in London, Birmingham and Newcastle from 8am to midnight.

Last year, Black Friday overtook Cyber Monday for the first time ever as  Amazon.co.uk’s busiest day. More than 5.5 million items were sold on Black  Friday 2014 (Friday 28th November), at a rate of 64 items per second  and sales on Amazon.co.uk peaked at 8.29am.

Amazon has been heavily investing in its UK infrastructure throughout  2015 to be ready for what is expected to be its biggest Christmas on record.  This has included the opening of two new fulfilment centres in Dunstable and  Doncaster. Amazon now employs more than 10,000 permanent employees in the UK.

To find out more about Black Friday:
  Visit www.amazon.co.uk/blackfriday  
  Subscribe to the Deals Newsletter 
  Follow Amazon.co.uk on Twitter: www.twitter.com/AmazonUK  
  Visit the Amazon.co.uk Facebook page: www.facebook.com/AmazonUK
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For  further information, interviews, or product imagery please contact:
  Letitia  Thomas at Mission
  T: 020  7845 7800
  E: letitia@thisismission.com | amazon2015@thisismission.com

About  Amazon.co.uk
  For  further information please contact:
  Amazon  UK Press Office
  Email: pressoffice@amazon.co.uk
  Tel:  020 3680 0888

About Amazon Devices:

Amazon  Fire—Fire sets an entirely new standard for a tablet under  £50, with a rating of 4.4 stars from over 1,700 customer reviews on  Amazon.co.uk. It comes packed with a quad-core processor, 7” IPS display,  front- and rear-facing cameras, up to 128GB of expandable storage, and delivers  a world-class entertainment experience, with access to over 38 million songs,  movies, TV shows, books, apps, and games. Fire also comes with exclusive  features like X-Ray, ASAP, and Second Screen, and is great for watching movies,  playing games, reading books, listening to music, and more—all for just £34.99  this Black Friday.

Fire Kids Edition—Amazon’s new Fire Kids Edition is built from the ground up for kids.  Fire is built around three ideas—kids break things, parents don’t want to worry  about the bill and kids want a real tablet, not a toy. Fire is a real, quad  core tablet, and comes with a kid-proof case as well as a 2-year worry-free  guarantee, so if anything happens, parents can return it and we’ll replace it  for free—no questions asked. A year’s access to Fire for Kids Unlimited content  offers thousands of books, videos, educational apps, and games that have been  curated for age-appropriateness, and with parental controls, parents can manage  which content their kids can access and for how long.

Fire  TV Stick—Fire TV Stick is Amazon’s fastest-selling device  ever, and combines powerful hardware with access to over 3,500 channels,  apps and games, including Amazon Video, Prime Video, Netflix, BBC iPlayer, ITV  Hub, Demand 5, UKTV Play, Curzon Home Cinema, YouTube.com, Spotify and many  more. Fire TV Stick includes a dual-core processor; dual-band, dual-antenna  (MIMO) Wi-Fi; and exclusive features like X-Ray for Movies & TV Shows and  Advanced Streaming and Prediction (ASAP), which learns what Amazon movies and  TV episodes you want to watch and buffers them for playback before you hit  play.

About Amazon Prime:
Amazon Prime is already a popular service with millions of members in  the UK. On a base of tens of millions, worldwide paid membership to Prime grew  53% last year. Prime members in the UK enjoy unlimited One-Day Delivery on  millions of items, unlimited streaming of more than 15,000 popular movies and  TV shows through Prime Instant Video, access to one million songs to stream and  download through Prime Music, unlimited photo storage in Amazon Cloud Drive,  and access to more than one million books to borrow for free with the Kindle  Owners' Lending Library. Customers can sign up for the Amazon Prime free 30-day  trial at www.amazon.co.uk/prime.

Prime Now is currently available  to eligible addresses in London, Birmingham and Newcastle. All Prime members  can immediately download the Prime Now app, available on iOS and Android  devices, to find eligible delivery postcodes and request notification when the  service is available in their area. Customers can also visit www.amazon.co.uk/primenow. Prime Now customers can choose delivery within one  hour of ordering for £6.99, or free delivery within a choice of two-hour delivery  slots between 8am and midnight, seven days a week.

Prime Same Day offers Prime  members free same-day delivery on one million items. Prime members who place an  order for same-day delivery by noon, on any day of the week, will receive their  delivery between 6pm and 10pm on that same evening. There is no minimum order  value and a wide range of items are available, from TVs to toasters, DVDs to  books, and coffee makers to children’s toys. The service is available in  Greater London, parts of Hertfordshire and Berkshire and residential addresses  in Birmingham, Bristol, Dudley, Edinburgh, Glasgow, Milton Keynes, Northampton,  Walsall and Wolverhampton. Amazon will continue to expand Prime Same Day to  other areas of the UK in 2016. To learn more and check for eligible postcodes,  visit www.amazon.co.uk/sameday.

Prime Now and Prime Same Day are made available through Amazon  Logistics, which empowers independent local, regional and national delivery  companies across the UK to deliver Amazon parcels to customers seven days a  week. 

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The  company is guided by four principles: customer obsession rather than competitor  focus, passion for invention, commitment to operational excellence, and  long-term thinking. Customer reviews, 1-Click shopping, personalized  recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing,  Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products  and services pioneered by Amazon.