Black Friday Deals Week began at 00:00 on Monday 23rd November and continues through to 23:59 on Friday 27th November
Amazon Prime members benefit from 30-minutes' exclusive early access to all Lightning Deals
London, 27th November 2015 – At 9.10pm today, Black Friday 2015 became Amazon.co.uk's biggest sales day ever with more than 6 million items ordered. This beats the sales record set on Black Friday 2014 when more than 5.5 million items were sold at a rate of around 64 items per second.
"Customers have showed us again just how much they love Black Friday," said Christopher North, Managing Director, Amazon.co.uk. "For the second year straight, customers in the UK have blown us away with their response to the many great deals on great products that we've made available for Black Friday. On behalf of all of us at Amazon and our many hundreds of sellers who are also offering great deals, we would like to thank our customers for choosing to shop with us and for making it a day for the record books."
Throughout Black Friday Deals Week, thousands of Lightning Deals' – products available at a discount, in limited quantities, for a short period of time – have been snapped up as have Deals of the Day' – selected products on offer for one day, from 00:01 to 23:59, subject to availability.
In addition to the thousands of deals offered directly by Amazon.co.uk, hundreds of British businesses selling on Amazon Marketplace are also participating in Black Friday Deals Week for the first time. This means that customers benefit from an even larger selection of deals whilst sellers have the opportunity to reach the many millions of customers who shop on Amazon.co.uk during the busy festive season.
Customers have saved millions of pounds during Black Friday Deals Week with an average of more than 40% off Amazon.co.uk's current prices. Customers have snapped up popular Christmas gifts including the new Fire tablet, available for just £34.99; Fire TV Stick, available for £24.99; and the Fire Kids Edition tablet, available for just £69.99. Other bestselling Black Friday deals on Amazon.co.uk included Sony PlayStation 4 and Xbox One console bundles, Le Creuset cookware, Paco Rabanne fragrances and Star Wars toys. Shoppers can continue to enjoy deals with Black Friday Refreshed running until 23:59 on Sunday 29th November.
Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, have an exclusive 30-minute early access period to all Lightning Deals.
As well as the Black Friday Deals Week offers on Amazon.co.uk, selected deals are available through Prime Now, Amazon's app that offers one-hour delivery to Prime customers. These deals are available to eligible addresses in London, Birmingham and Newcastle from 8am to midnight.
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About Amazon Prime:
Amazon Prime is already a popular service with millions of members in the UK. On a base of tens of millions, worldwide paid membership to Prime grew 53% last year. Prime members in the UK enjoy unlimited One-Day Delivery on millions of items, unlimited streaming of more than 15,000 popular movies and TV shows through Prime Instant Video, access to one million songs to stream and download through Prime Music, unlimited photo storage in Amazon Cloud Drive, and access to more than one million books to borrow for free with the Kindle Owners' Lending Library. Customers can sign up for the Amazon Prime free 30-day trial at www.amazon.co.uk/prime.
Prime Now is currently available to eligible addresses in London, Birmingham and Newcastle. All Prime members can immediately download the Prime Now app, available on iOS and Android devices, to find eligible delivery postcodes and request notification when the service is available in their area. Customers can also visit www.amazon.co.uk/primenow. Prime Now customers can choose delivery within one hour of ordering for £6.99, or free delivery within a choice of two-hour delivery slots between 8am and midnight, seven days a week.
Prime Same Day offers Prime members free same-day delivery on one million items. Prime members who place an order for same-day delivery by noon, on any day of the week, will receive their delivery between 6pm and 10pm on that same evening. There is no minimum order value and a wide range of items are available, from TVs to toasters, DVDs to books, and coffee makers to children's toys. The service is available in Greater London, parts of Hertfordshire and Berkshire and residential addresses in Birmingham, Bristol, Dudley, Edinburgh, Glasgow, Milton Keynes, Northampton, Walsall and Wolverhampton. Amazon will continue to expand Prime Same Day to other areas of the UK in 2016. To learn more and check for eligible postcodes, visit www.amazon.co.uk/sameday.
Prime Now and Prime Same Day are made available through Amazon Logistics, which empowers independent local, regional and national delivery companies across the UK to deliver Amazon parcels to customers seven days a week.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.