Outlander becomes the most streamed show in its opening week as fans flock to Amazon Prime Instant Video to stream Season 1A

Sunday 29th March sets the record for the most number of members streaming a single season in one day on Amazon Prime Instant Video

51% of customers who watched the entire first 8 episodes of Outlander binge watched them in only 3 days

LONDON - 13th April 2015 - Outlander set a binge-watching record as viewers flocked to Amazon Prime Instant Video to stream the first eight episodes of the epic Scottish love story, where the show is available exclusively in the UK. The 2nd part of season 1 landed on Sunday 5th April, just hours after it was shown in the US, with further episodes released weekly. Already proving a smash in the UK following its launch, Outlander is a gripping tale of love, lust and adventures into the past, based on the best-selling books by Diana Gabaldon. With an avid existing fan base across the UK, Outlanderbroke Amazon Prime Instant Video records in the UK to become the most streamed show onThursday 26th March – it’s opening day. Its opening week also saw record numbers rush to the site to watch season 1, peakingonSunday 29th March when Outlanderset a record for the highest number of customers streaming a single season in a day. 51% of customers who watched the entire first 8 episodes of Outlander binged watched them in only 3 days. Since its debut, Outlanderhas already attracted 400 reviews on the Amazon website, with an average star rating of 4.6 out of 5 and 85% of members rating the series as 5 stars.

What the critics are saying about Outlander:

  • “History, love triangles, grisly warfare and kilts fuel this impressive rival to Game of Thrones.” - Charlotte Runcie, The Daily Telegraph
  •  “In Moore’s deft hands, there’s an immediacy and volatility to Outlander that makes nominally similar fare such as The Musketeers feel a bit panto in comparison.” - Graeme Virtue, The Guardian
  • “"Outlander" Is The Feminist Answer To "Game Of Thrones" - And Men Should Be Watching It” - Anne Helen Petersen, Buzzfeed
  • “It’s a time-travelling, wish-fulfilment fantasy but it's done with such flair and attention to detail that it's impossible not to hop on board for the ride.” - Sarah Hughes, The Independent
  •  “Outlander had a pre-existing fanbase from 20+ years of literature, but the success of the TV adaptation has seen its stock rocket even further.” - Morgan Jeffrey, Digital Spy

What Amazon Prime Instant Video members are saying about Outlander:

  • “Wow, wow, wow! I loved these books and didn't think in a million years that anyone could ever do justice to them on film, but this first episode was AMAZING - exactly like I had seen it in my imagination!” 5 stars
  • “Thank you Amazon at long last it's here. As a huge fan of the books and knowing the TV adaptation was out there, but not for the UK viewers, it's been rather frustrating. Having seen trailers and teasers since its release in the US, I'm thrilled to see Amazon has listened to the fans and brought it to the UK audience. Now all we have to do is sit back and enjoy as Claire and Jamie's story unfolds.” 5 stars
  • “Hooray! It's here! Have been waiting SO long. My favourite books have been brought to the small screen, and my goodness - it's been worth the wait…The second half of the season can't come soon enough for me.” 5 stars
  • “Absolutely loved it. Couldn't stop watching episode after episode. Then I had to read the first book. Wow, fantastic translation from book to TV series...can't wait for the next episode.” 5 stars

 

What  Amazon Prime Instant Video Facebook friends are saying about Outlander:

  • “Been wanting to watch Outlander for ages and its now on Amazon Prime hurray!”
  • “I binge watched the first 8 episodes this weekend! Can't wait for the next batch!!!”
  • “Absolutely brilliant, loving it, on my 2nd run”
  • “Absolutely loved it , when's the next series ?????”

 

What Amazon Prime Instant Video Twitter followers are saying about Outlander:

  • “Huge thumbs up to @AmazonVideoUK! Outlander is my new obsession...”
  •  “@AmazonVideoUK So good opening my Kindle to Outlander ☺ #ukoutlandersprimed
  • “Just whooped with joy seeing that @AmazonVideoUK have added Outlander! Been dying to watch since it started in U.S.!”

 

Produced by Ron Moore and based on the best-selling books by Diana Gabaldon, Outlanderis shot in the Scottish Highlands and features an all-star British cast including breakthrough stars Caitriona Balfe (Now You See Me, Escape Plan and Super 8) as Claire Randall and Sam Heughan (A Princess for Christmas) as Jamie Fraser. The show follows the story of Claire, a married World War II nurse who is thrown back in time from 1945 into an unknown world, set in 1743. Claire’s heart is then torn between two conflicting lives as she is forced to marry Jamie, a Scottish warrior.

The first part of OutlanderSeason 1 is available now exclusively on Amazon Prime Instant Video, with the remaining episodes now launching weekly on Amazon Prime Instant Video. Each episode is released on a Sunday just hours after broadcast in the US. Outlander is available to stream on more than 400 devices, including Fire tablets, iPad, iPhone, Amazon Fire Phone, Android phones, Android tablets, Amazon Fire TV, Xbox, PlayStation, Wii and Wii U, and the Amazon Fire Stick when released on 15th April, as well as online at www.amazon.co.uk/outlander. Prime members can add Outlander to their Watchlist and easily access new episodes of Season 1B when they become available every week.
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About Amazon Instant Video

Amazon Prime Instant Video is the UK’s largest online video streaming service, offering subscriber’s unlimited access to over 15,000 popular movies and TV episodes. As well as exclusive TV and film content, such as The Walking Dead, Vikings, Argo and Django Unchained, Amazon Prime Instant Video is the only place to watch critically acclaimed Amazon Original shows, such as 2015 Golden Globe winning TV Series Transparent and critically acclaimed Mozart in the Jungle and Ripper Street Season 3. Amazon Prime Instant Video also offers customers unprecedented picture clarity with Amazon Original shows available for unlimited streaming in Ultra HD at no extra cost on compatible Sony, Samsung and LG Ultra HD smart TVs.

Amazon Prime Instant Video is available on more than 400 devices, including Fire tablets, iPad, iPhone, Xbox, PlayStation, Wii and Wii U, amongst others and is accessible both on-the-go and from the comfort of customers’ homes, through Amazon Fire Phone and on Amazon Fire TV, as well as Android phones, Android tablets and the Amazon Fire Stick when released on 15th April. Amazon Prime Instant Video is available at no extra cost to Prime members, who also benefit from unlimited One-Day Delivery on over 7 million items, unlimited photo storage in Amazon Cloud Drive and access to 800,000 Kindle books to borrow. Customers who are not already members can start a 30-day free trial of Amazon Prime by visiting www.amazon.co.uk/prime. For more information about Prime Instant Video, visit www.amazon.co.uk/PIV.

Amazon also offers all customers more than 50,000 popular movies and TV episodes available to digitally rent or buy through Amazon Instant Video, including latest releases like The Hunger Games: Mockingjay Part 1, Horrible Bosses 2 and Penguins of Madagascar, and now the complete Star Wars: The Digital Movie Collection.

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