Bringing together all the types of content kids and parents love—books, videos, educational apps, and games—into one simple, easy-to-use service for kids ages 3-10
Unlimited access to thousands of titles—all curated for age-appropriateness—at a special price for Prime members of just £1.99 per month per child or £4.99 per month per family
Featuring the best in children’s entertainment from Disney, Mattel, Nickelodeon, Aardman Studios, and more
The all-new Fire HD Kids Edition includes one year of Fire for Kids Unlimited
Luxembourg—3rd June, 2015—Amazon today introduced Fire for Kids Unlimited, its all-you-can-eat content subscription service, bringing together all of the types of content kids and parents love—books, videos, educational apps, and games—into one simple, unlimited, easy-to-use service for kids ages 3-10. For a monthly price of just £1.99per child or £4.99for the whole family (up to four children), Prime members get unlimited access to thousands of popular kids’ titles. Customers who are not yet Prime members can sign up for the service for a monthly price of £3.99per child or £7.99per family (up to four children). The Fire for Kids Unlimited service is available starting today for existing Fire HD and Fire HDX customers with a free, one-month trial through the Fire for Kids app. One year of the service is also included on the all-new Fire HD Kids Edition, which is available for pre-order starting today at www.amazon.co.uk/kids-edition-tablet.
Kids will love the Fire for Kids Unlimited service because:
- They can explore thousands of digital titles on their own and pick for themselves what to read, watch or play
- Their favourite characters are included—Thomas & Friends, Fireman Sam, Avengers, Mickey Mouse, Dora the Explorer, The Penguins of Madagascar, Shaun the Sheep, and many more
- With individual profiles, everything in their library is their own—no sharing a home screen with siblings or parents and no losing their place in a video when someone else picks up their device
- They can easily explore their favourite topics—pick a subject like “Princesses” and navigate seamlessly between princess books, princess games and princess TV shows
Parents will love the service because:
- All in-app payments, advertisements and social media have been removed
- They don’t have to worry that kids will run up a bill – the all-you-can-eat pricing means they don’t have to enter into negotiations with kids about what to buy or rent
- They have access to easy-to-use parental controls to choose what content their kids see, and can set educational goals and screen time limits
- All of the content is pre-screened for age-appropriateness
“Kids change their minds all the time about which character is their favourite–one day Fireman Sam, the next Thomas & Friends–making it difficult for parents to keep up,” said Jorrit Van der Meulen, Vice President, Amazon Devices EU. “The Fire for Kids Unlimited service removes the guesswork for parents by providing kids with unlimited access to thousands of age-appropriate books, videos, educational apps, and games from popular brands like Disney, Mattel, Nickelodeon, Aardman Studios, and more. And, we’re continually adding new titles to the line-up, ensuring kids remain engaged and entertained not only as their interests change but also as they grow into more advanced content.”
The Fire for Kids Unlimited service is an optional paid enhancement to the Fire for Kids app, a free feature on compatible Amazon devices that re-invents parental controls. Fire for Kids offers parents tools like Time Limits, which helps parents manage their kids’ screen time, and Learn First, which allows parents to set educational goals their child must complete before they can play a game or watch a video. The Fire for Kids Unlimited service is designed to make the Fire for Kids app even better for parents and kids – when a parent signs up for the service, thousands of content titles automatically appear in the Fire for Kids app, sorted by their kids’ age and gender, alongside the titles parents have already approved from their own collection of content. Kids can follow their own imaginations across books, videos, educational apps, and games without help from mum and dad, and parents can feel comfortable handing their Fire tablets to their kids, knowing that with the Fire for Kids Unlimited service, all of the content is age-appropriate.
“With games like Frozen Free Fall, Nemo’s Reef and Monster’s University, Disney is bringing hours of entertainment to Fire for Kids Unlimited users,” said Chris Heatherly, senior vice president of games at Disney. “Fire for Kids Unlimited is a great way to introduce some of Disney's most popular apps to an even broader audience in the UK.”
“At Nickelodeon, we create some of the world’s most popular and beloved content for kids of all ages that is seen across multiple platforms,” said Kate Sils, Vice President of Multi-Platform Content and Brand Engagement, Nickelodeon International. “We are excited to make kid favourites such as Dora the Explorer and Teenage Mutant Ninja Turtles available in Fire for Kids Unlimited in the UK. It gives kids another great way to access our content, and parents the comfort that their kids can play freely and enjoy the content they love.”
“We are thrilled that Mattel’s trusted pre-school content portfolio is part of the launch of Fire for Kids Unlimited in the UK,” said Sid Mathur, SVP, Innovation Acceleration & Strategic Partnerships, Mattel. “Our world-class brands, including Thomas & Friends, Mike the Knight, Fireman Sam, Angelina Ballerina, and Pingu encourage discovery and inspire imagination in kids, and are a perfect complement to Fire for Kid Unlimited’s carefully curated mix. Whether it’s playing with apps, reading e-books, or watching episodes and movies, fans can connect and engage with some of their most favourite Mattel characters.”
“Extending the joy of reading far and wide, we’re excited to bring the Mr. Men Little Miss book series to Fire for Kids Unlimited,” said Sandrine de Raspide, SVP, Sanrio. “It’s a great opportunity to introduce our next generation of fans to these iconic characters.”
Great Selection of Games and Learning Apps for Kids
Fire for Kids Unlimited offers many of the most popular children’s games with all in-app ads and in-app purchasing removed. Games include Disney’s bestselling Frozen Free Fall and Where’s My Mickey? Nickelodeon’s Playtime with Dora and Teenage Mutant Ninja Turtles Rooftop Run, and Fireman Sam: Fire and Rescue, Dr Panda’s Restaurant, Toca Builders, and popular educational apps like Learning Time with Timmy and Squeebles Times Tables 2.
Favourite Children’s Books
Fire for Kids Unlimited features beautiful children’s picture books, including new and classic favourites like Mr. Men, Shaun the Sheep, Thomas & Friends, and other top titles, as well as chapter books.
Fire for Kids Unlimited also includes eBook apps with Read-to-Me functionality and in-book games from characters such as Disney’s Cars, Avengers, Biff, Chip and Kipper, and The Cat in the Hat.
Popular Kids Videos
Fire for Kids Unlimited includes videos featuring Fireman Sam, Ben 10, Chuggington, The Penguins of Madagascar, In the Night Garden, Shaun the Sheep, Dora the Explorer, and many more.
The Fire for Kids Unlimited content subscription service is available starting today for existing Fire HD and Fire HDX customers with a free, one-month trial available through the Fire for Kids app. One year of the service is also included on the all-new Fire HD Kids Edition, which is available for pre-order starting today at www.amazon.co.uk/kids-edition-tablet.
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