The new Amazon Fire TV is 75% more powerful, with best-in-class Wi-Fi and support for 4K Ultra HD—still less than £80
Amazon Fire TV is the UK’s only 4K Ultra HD steaming media player
Over 3,000 channels, apps, and games now available—plus you can now add up to 128 GB of additional storage via microSD to take advantage of this great selection
New: Fire TV Stick with Voice Remote—simple and easy-to-use voice search via included remote for less than £45
Luxembourg— 17th September, 2015—Last year, Amazon introduced the first Amazon Fire TV, combining voice search that really works, fast and powerful performance, and an open ecosystem to deliver an easy way to watch Netflix, Amazon Video, Prime Video, BBC iPlayer, Demand 5, and more on your big-screen TV. Since launch, Fire TV has become the #1 best-selling Amazon device category, with Fire TV Stick quickly becoming Amazon’s fastest-selling product ever. Today, Amazon is making those best-selling products even better. Introducing the next generation of Fire TV—the new Amazon Fire TV with support for 4K Ultra HD, and the Fire TV Stick with Voice Remote.
The new Amazon Fire TV is available for pre-order today for just £79.99 at www.amazon.co.uk/firetv, and will start shipping on 5th October. Fire TV Stick with Voice Remote is available for pre-order today for £44.99 at www.amazon.co.uk/firetvstickvoice, and will start shipping 22nd October. Fire TV Stick is also still available for purchase for £34.99 at www.amazon.co.uk/firetvstick.
Fire TV devices are an easy way to enjoy movies, TV shows, music, and live TV from services such as Netflix, Amazon Video, Prime Video, BBC iPlayer, Demand 5, Curzon Home Cinema, Sky News, Spotify, Ministry of Sound Radio, Prime Music, Vevo, Plex, Mubi, YouTube.com, and more. Plus, the new Amazon Fire TV provides access to more 4K Ultra HD movies than any other streaming media player, with 4K content from Netflix, Amazon Video, and Prime Video. Already available in 4K are shows and movies from Amazon Video such as Transparent, Better Call Saul and Amazing Spiderman 2, as well as shows and movies such as Narcos, and Marvel’s Daredevils from Netflix.
“The team has packed an incredible amount of technology and innovation into a tiny package,” said Jeff Bezos, Amazon.com Founder and CEO. “The new Fire TV includes 4K support, more processing power, great selection, and exclusive features—for less than £80. The Fire TV Stick with Voice Remote brings voice search for less than £45. These are powerful devices at incredible prices.”
The All-New Amazon Fire TV—Tiny Box, Huge Performance—£79.99
True-to-Life Picture Quality with 4K Ultra HD
With 4K support for Prime Video, Amazon Video, and Netflix, Fire TV also provides access to more 4K Ultra HD movies than any other device. Movies and TV shows already available in 4K include award-winning shows like Transparent, Better Call Saul, and Orphan Black, and blockbuster movies such as Captain Phillips, Men in Black 3, and Money Ball—with more being added regularly.
Better HD Video Quality for More Customers
The new Amazon Fire TV is built to support High Efficiency Video Coding (HEVC). In the coming months, the new Amazon Fire TV will deliver more 1080p high-definition streams from Amazon Video than ever before with HEVC—even if you don’t own a 4K TV. HEVC is roughly 2x more efficient at encoding video than the current industry standard, H264, so less bandwidth is needed to deliver high-quality video streams. As a result, the majority of Fire TV customers will now get to experience high-quality, 1080p TV shows and movies from Amazon Video.
Built for Speed
The first Amazon Fire TV delivered industry-leading performance—now, the new Amazon Fire TV is even better, with 75% more power, and still less than £80. Amazon Fire TV is packed with a MediaTek 64-bit quad-core processor and a dedicated GPU.
Powerful Wi-Fi Performance
Amazon Fire TV features the latest standard in Wi-Fi technology—802.11ac MIMO—which gives you faster throughput and longer range for better performance, even if your router is located in another part of the house.
Expandable microSD Storage
In addition to the 8GB of on-device storage, Amazon Fire TV now offers expandable storage via microSD card slot for up to 128GB of additional storage for downloaded apps and games.
World-Class Customer Service with Mayday Screen Sharing
Mayday Screen Sharing brings Mayday-powered customer service to the Amazon Fire TV streaming box, delivering 24x7, 365 days a year technical assistance—for free. When you call in to customer service by phone, the Amazon expert can remotely connect to your Amazon Fire TV—with your permission—to answer any questions you may have or to help troubleshoot. They can draw on the screen, walk you through how to do something, or do it for you—whatever works best.
Audio from Dolby, the Standard in Home Audio
With Dolby Audio, enjoy rich, cinematic surround sound via HDMI to your TV or AV receiver. Plus, Dolby enhances the Bluetooth headphone support on Amazon Fire TV, so you get Dolby’s virtual surround sound, consistent quality, and enhanced volume while listening to your favourite movie or TV show with compatible headphones.
Take Gaming to the Next Level
Gaming on Amazon Fire TV has been a customer favourite since launch, providing high-quality, low-cost options for the whole family. The all-new optional Amazon Fire TV Game Controller now includes voice search, an audio jack for private listening with Dolby enhancements, refined controls for a better gaming experience, and up to 90 hours of battery-life without headphones. The Game Controller is just £39.99 and is available at www.amazon.co.uk/firetvgamecontroller.
New: Fire TV Stick with Voice Remote—Most Powerful Streaming Stick, Now with Voice—£44.99
Amazon today introduced another new member of the Fire TV family, adding a voice remote to Fire TV Stick—the fastest-selling Amazon device. Fire TV Stick is the most powerful streaming media stick available, and Fire TV Stick with Voice Remote is the only streaming stick with an included voice remote. The voice remote allows you to simply speak the name of a movie, TV show, actor, director, or genre and quickly get results.
Fire TV Stick has 4x the storage and 2x the memory of Chromecast, a dual-core processor, 1GB of RAM, Dolby Audio, and better Wi-Fi performance than any other streaming media stick. Plus, unlike other streaming media sticks, Fire TV Stick allows you to connect to Wi-Fi networks that require a password without installing additional software so you can easily take your entertainment with you on-the-go.
Best Device for Prime
With Prime Video, Prime members get access to thousands of movies and TV shows, including The Imitation Game, Paddington, Man of Steel Pacific Rim, Outlander, Suits, Arrow and Homeland, at no additional cost. Plus, get access to award-winning Amazon Original Series programming like Transparent and Tumble Leaf, as well as new shows coming this fall—which will all be available in 4K Ultra HD—like Man in the High Castle, Hand of God, and more. With Prime Music, Prime members can listen ad-free to over a million songs from artists like One Direction, Royal Blood, George Ezra, Paolo Nutini, Ella Henderson, Bob Dylan, Madonna and David Bowie—plus, coming early next year, listen to top, curated Prime Music Radio Stations on Fire TV. Use Prime Photos to get unlimited storage for photos, and access them on Fire TV devices to play slideshows or choose a favourite album for the screen-saver.
Plus, All the Features Customers Expect from Amazon
Fire TV is not just a gadget—it is a seamlessly integrated service that combines all of the features that customers love about Amazon, Prime, and Fire devices, including:
- Say It, Watch It with voice search that really works—Simply speak the name of a movie, TV show, actor, director, or genre into the remote on the Amazon Fire TV, the Fire TV Stick with Voice Remote or the Fire TV Voice Remote App on Fire TV Stick. No more hunting and pecking in an alphabet grid.
- Instant streaming with ASAP—No more waiting for movies and TV shows to buffer—ASAP (Advanced Streaming and Prediction) is now 40% faster on the new Amazon Fire TV, so videos start instantly. ASAP predicts which Amazon movies and TV episodes you want to watch and buffers them for playback before you even hit play, so there’s no waiting.
- Quickly find out who that actor is—X-Ray for Movies and TV Shows is available directly on the TV screen using Amazon Fire TV and Fire TV Stick—simply click the Fire TV Remote and get access to actor biographies in the scene, trivia, soundtracks, and more, on tens of thousands of movies and TV episodes. X-Ray for Movies and TV Shows is exclusive to Amazon Video and powered by IMDb—the #1 movie website in the world.
- Simple to set-up and easy to use—Arrives pre-registered so you can simply plug it in and start streaming in minutes.
- Screen sharing and display mirroring—Tap the “fling” icon on your Fire tablet to send video and audio to your big screen, or fling services like YouTube, Spotify and Netflix from your Android phone or iPhone. Or, share whatever is on your small screen—including movies and TV shows, music, and photos—with everyone in your living room using display mirroring, which includes support for Fire OS and Android, and devices from Motorola, LG, and Google.
- Personal photos and videos—Play slideshows and choose a favourite album for the screen-saver on Fire TV devices. Photos or videos you take via phone or tablet can be automatically uploaded to Amazon Cloud Drive, making them accessible on Fire TV devices.
- Whispersync—Amazon’s Whispersync technology saves and synchronises your Amazon video and music library across all Amazon devices and apps. Start watching a movie on an iPhone with the Amazon Video app, or a Fire tablet, and pick up where you left off on Fire TV.
- Watch on hundreds of devices—Buy a movie or TV show from Amazon Video and watch it on hundreds of devices that are compatible with the Amazon Video app, including iOS, Android, and Fire OS devices.
- Cloud Archive—Automatically backs up your Amazon digital content in the cloud so you never need to worry about losing content.
- Top-rated, world-class customer service—When you shop on Amazon, buy a Fire TV device, or buy digital content from Amazon, you are also getting Amazon’s world-class customer service.
- Free month of Amazon Prime—Amazon continues to invest in bringing Prime members new movies, TV shows, songs, and books to enjoy at no additional cost. Prime members enjoy unlimited, commercial-free streaming of thousands of movies and TV episodes with Prime Video, and unlimited photo storage in Amazon Cloud Drive. Eligible customers can get a free 30-day trial of Amazon Prime when they purchase an Amazon Fire TV or Fire TV Stick.
The Fire Family
Amazon Fire TV is available for pre-order starting today at www.amazon.co.uk/firetv for £79.99 and will start shipping on 5th October.
Fire TV Stick with Voice Remote is available for pre-order starting today at www.amazon.co.uk/firetvstickvoice for £44.99 and will start shipping on 22nd October.
Customers can also still purchase Fire TV Stick for £34.99 at www.amazon.co.uk/firetvstick.
Amazon Fire TV, Fire TV Stick and Fire TV Stick with Voice will all be available from Dixons, John Lewis, Argos and Tesco.
Amazon also today announced the all-new Fire tablet, Fire Kids Edition, and Fire HD 8 and Fire HD 10. To learn more, visit www.amazon.co.uk/pr.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
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