Available exclusively from Amazon Fashion's European websites from 6 October www.amazon.co.uk/georgjensen
London, October 6 2016: Amazon Fashion customers can now get their hands on a limited edition Georg Jensen jewellery collection featuring Gemfields' Rubies, available at www.amazon.co.uk/georgjensen. The five piece collection celebrates the iconic 1960's Georg Jensen Mobius shape and includes a Mobius pendant on chain (£550), Mobius pendant on silk cord (£700), Mobius stud earrings (£500), Serenity ring (£575), and Continuity ring (£350).
"Georg Jensen and Gemfields are both leaders in their respective fields - Georg Jensen for expertise in design and craftsmanship, and Gemfields as a leading supplier of responsibly sourced gemstones," said Julian Exposito Bader, Head of Vendor Management for Jewellery, Amazon Fashion Europe. "We are excited to bring together these expert minds for this limited edition collection and to make it available exclusively to Amazon Fashion customers across Europe."
Amazon.co.uk first started selling jewellery in 2007 and has built up a large portfolio covering everything from designer jewellery to wedding and engagement collections, gemstones, and diamonds. In 2015 Amazon launched exclusive jewellery collections from Solange Azagury-Partridge (a homage to her iconic ‘HOTLIPS' rings) and with Yunis & Eliza (a Hunger Games inspired jewellery collection). As well as the limited edition George Jensen X Gemfields Collection, Amazon customers can also browse and shop collections from Shouruk, Shaun Leane, Completed Works and Leivankash, all new to Amazon.co.uk for 2016 and available at www.amazon.co.uk/jewelleryboutique.
Gemfields' Rubies are sourced from Mozambique and the company is committed to conservation of the area. 20% of the profits from sales of the Gemfields collection are being donated to the Niassa Carnivore project1 an organisation that works to conserve lions and other large carnivores in the area. "This jewellery collection is perfect for stylish customers who value quality of design and responsible sourcing of precious stones," said Ian Harebottle, CEO of Gemfields.
Browse and shop the exclusive George Jensen X Gemfields Collection at www.amazon.co.uk/georgjensen from October 6 2016.
-ENDS-
For further information please contact amazonfashion@thisismission.com
NOTES TO EDITOR
Amazon's European Fashion Business
Amazon sells a wide range of collections from Internationally loved fashion brands across its five European websites - www.amazon.co.uk/fashion, www.amazon.de/fashion, www.amazon.fr/mode, www.amazon.it/moda, www.amazon.es/moda, and BuyVIP (an Amazon brand) www.buyvip.com.
Amazon Fashion Social media (EU)
Instagram @amazonfashionEU
Facebook: https://www.facebook.com/AmazonFashionEU
YouTube: www.youtube.com/amazonfashioneu
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles:
customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
About Georg Jensen
Georg Jensen is a Danish design company renowned for artistic boldness, superior craftsmanship and collaborations with some of the leading designers of the past century as well as contemporary designers. Founded in 1904 by master silversmith Georg Jensen, the company produces collections that include sterling silverware and flatware, fine jewellery, watches, accessories and a home collection.
About Gemfields
Gemfields plc is a leading supplier of responsibly sourced coloured gemstones and is quoted on the AIM division of the London Stock Exchange (ticker: GEM) where it is a constituent of the AIM50 index. Gemfields is the operator and 75% owner of both the Kagem emerald mine in Zambia (believed to be the world's single largest producing emerald mine) and the Montepuez ruby mine in Mozambique (one of the most significant recently discovered ruby deposits in the world). In addition, Gemfields also holds a 50% interest in the Kariba amethyst mine in Zambia, as well as controlling interests in various other gemstone mining and prospecting licenses in Zambia, Mozambique, Colombia, Ethiopia, Madagascar and Sri Lanka.
Gemfields' outright ownership of Fabergé, an iconic and prestigious brand of exceptional heritage, enables Gemfields to optimise positioning, perception and consumer awareness of coloured gemstones, advancing the wider group's "mine and market" vision.
Gemfields has developed a proprietary grading system and a pioneering auction and trading platform to provide a consistent supply of quality coloured gemstones to the global downstream markets. This is a key component of the Company's business model which the Directors believe has played an important role in the appropriate distribution and associated resurgence of the global coloured gemstone sector.
1 Niassa Reserve is a nature reserve in Cabo Delgado and Niassa Province, Mozambique. Covering over 42,000 square kilometres, it is the largest protected area in the country