Amazon Prime customers in 69  Central and East London postcodes can now do their weekly grocery shopping on including products from London's finest local producers, shops and  markets, and Britain's best-loved brands

London, 9th June, 2016: today announced the launch of AmazonFresh for customers in 69 Central and East London postcodes. Amazon Prime members in eligible areas can now order their full weekly grocery shop from a range of over 130,000  competitively priced products including Britain's best-loved brands and offerings from local food producers and shops based in world-famous locations including Borough and Notting Hill. Customers benefit from fast and  flexible delivery. One-hour delivery slots are available from 7am to 11pm, seven days a week, with same-day delivery available from 5pm for orders placed  by 1pm. AmazonFresh is available via the website or mobile  app.

"The bar in grocery retailing is exceptionally high. The supermarkets and grocers  are amongst the very best retailers in the world," said Ajay Kavan, Vice President of AmazonFresh. "We believe that the key to the long term success of  AmazonFresh is to bring together the low prices, vast selection, fast delivery options and customer experience that Amazon customers know and love.

"We are launching with a comprehensive offer in a limited area and will take our time to hone and improve our service based on our learnings and feedback from  our customers," said Kavan. "We will be very methodical and considered in how we roll this service out further in the UK."

Amazon offers everyday low prices across its entire selection. In addition to fresh fruit and vegetables, meat, seafood, baked goods, dairy and more, AmazonFresh customers can also choose from a wide range of pet supplies, baby, health and beauty products. All perishable products have a guaranteed minimum shelf life  and, with Amazon's Freshness Guarantee, customers can receive a refund if they are unhappy with the freshness of the products they receive. If an ordered item is not available on delivery, customers will not be charged for the item and will receive a free substitute product in its place.

Customers can choose from tens of thousands of grocery items from major brands including Morrisons, Coca-Cola, Kellogg's, Danone, Warburtons, Walkers, Yeo Valley and  many more. AmazonFresh customers will also be offered a selection of thousands  of premium products from more than 50 of London's finest local producers, shops  and markets including Gail's Artisan Bakery, C.Lidgate, FishWorks, Paxton &  Whitfield, Konditor & Cook, Bad Brownie, Daylesford, Chegworth Valley and  Turnips. These products are delivered as part of the customer's AmazonFresh  order.
Millions of Prime members already enjoy unlimited One-Day Delivery on millions of items,  early access to Lightning Deals on, unlimited streaming of  thousands of popular movies and TV shows through Prime Video, access to one  million songs to stream and download through Prime Music, unlimited photo  storage in Amazon Drive, and access to more than one million books to borrow  for free with the Kindle Owners' Lending Library. has offered food and drink items for many  years, having launched its Grocery  Store in 2010. The Grocery Store features hundreds of thousands of ambient products including many niche, international and healthy  options. In  November 2015, launched Amazon Pantry, a nationwide service exclusive to Amazon Prime  members, offering more than 7,000 low-priced everyday essentials in everyday  sizes, including food and drink, household supplies, baby and child care, pet,  and health and beauty products. Customers can fill up as much or as little of  an Amazon Pantry box as they wish for One-Day Delivery with a £2.99 fee for the first box and 99p for  each additional box in the same order.

A range of fresh, chilled and frozen items is also  available for Prime members through's Prime Now service, which offers one-hour delivery or free  delivery within a choice of two-hour same day delivery slots to customers in London,  Surrey, South Yorkshire, Manchester, Birmingham, Newcastle, Liverpool, Leeds,  Portsmouth and their surrounding areas.

Prime customers in eligible postcodes can sign up now for a 30-day  free trial of AmazonFresh. AmazonFresh is then available to Amazon Prime members for £6.99 per month with unlimited delivery for orders above £40. Customers should visit now for more information.



For  further information please contact:
Amazon  UK Press Office
Tel:  020 3680 0888


About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles:  customer obsession rather than competitor focus, passion for invention,  commitment to operational excellence, and long-term thinking. Customer reviews,  1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon,  AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.