The number of small businesses and other Marketplace sellers participating in Prime Day 2016 set to more than double compared to last year

In the UK, more than 30% of total Prime Day deals on offer will be from Marketplace sellers, with 80% more sellers participating in Prime Day compared to last year

LUXEMBOURG – July 5, 2016 – Today, Amazon announced that thousands of small businesses and other Marketplace sellers will be participating in the second annual Prime Day on Tuesday 12th July. The number of Marketplace sellers including small businesses participating in Prime Day worldwide is set to increase by more than 100 per cent compared to last year. They will be offering thousands of deals, including unique items, from electronics to toys, household goods and apparel.

In the UK, more than 30% of Prime Day deals on offer will be from small businesses and other sellers on Amazon. This means that the number of Prime Day deals from small businesses and other sellers has increased by nearly 80% in the UK compared to Prime Day 2015.

“Amazon Prime Day gives small businesses from around the world an opportunity to be discovered by millions of customers,” said Francois Saugier, Vice President of EU Seller Services.

Last year, Amazon Prime members purchased more than 14 million items worldwide from Marketplace sellers on Prime Day.

“Prime Day is great for customers and sellers. Customers have the opportunity to support small businesses by purchasing unique products at a great price with unlimited One-Day Delivery, and it helps sellers prepare for the upcoming Christmas period by providing a peak sales day as well as feedback and customer reviews on new and top selling products,” added Simon Johnson, Director of Seller Services UK.

Here is a sneak peak of a few Prime Day deals from small businesses and sellers in the UK:

  • Dyson DC19DB Multi Floor Cylinder Vacuum Cleaner – Save 25%
  • 7" Android 5.0 Quad Core Lollipop Tablet – save 30%
  • TTfone Venus TT700 Big Button Flip Mobile Phone – Save 30%
  • Pure Argan Oil 100% Organic – Save 50%

The Fulfillment by Amazon and Sponsored Products services help Sellers on Amazon around the world extend the Prime option of unlimited and fast delivery, while increasing the visibility of their products every day and on Prime Day. Businesses interested in Selling on Amazon, Fulfillment by Amazon and Sponsored Products can visit us for more details at http://services.amazon.com. To participate in Prime Day, sign-up or start a free trial of Prime any time before or on 12th July by visiting amazon.co.uk/primeday.

Some of the small Businesses and sellers participating in Prime Day:

Joshua Stevens, The Body Source: “We are delighted to be taking part in Amazon Prime Day again after the huge success of last year. As a young entrepreneur I was excited to take part in the ground-breaking day, and our beauty and lifestyle products sold more than ever. Amazon Prime Members loved our summer beauty essentials, with a number of deals selling out within the first hour. We look forward to more of the same this year!"

Latif Kothia, Time2 Direct: “Last year Amazon Prime day was a prime opportunity for thousands of customers on Amazon to make the most of our one day only discount deals. We sold more than 20 times the units we would expect to sell on an average day. This year we’ll be offering more 30 per cent discounts on our most popular products.”

Mathew Cawood, Electronics and Gadgets Direct: “We are extremely excited to be part of such an epic event. This gives small businesses, like ours, the opportunity to operate on a huge scale. We are able to offer customers good value for money whilst promoting our products and brand.”

Ravi Daryanani, Teletape Limited: “Prime day is a great opportunity to showcase our products to Amazon’s best and most loyal customers. At the same time customers get a bargain. We are looking to sell around 400 units on Prime day which would be an increase on last year.”

More to Prime
A Prime membership is already the best deal in the history of shopping. Tens of millions of Prime members around the world enjoy the many benefits of Prime. In the UK that includes unlimited One-Day Delivery on millions of items across all categories, unlimited Same-Day Delivery on more than a million items in London, Surrey, Berkshire, Birmingham, Bristol, Milton Keynes, Glasgow, and Edinburgh, and one and two-hour delivery with Prime Now on tens of thousands of items available through the Prime Now app in London, Birmingham, Newcastle, Manchester, Leeds, Liverpool and Portsmouth.. In addition to unlimited fast delivery, Prime members have access to unlimited streaming of tens of thousands of movies and TV episodes with Prime Video, more than one million songs and hundreds of curated playlists and stations with Prime Music, early access to select Lightning Deals all year long, unlimited secure photo storage with Prime Photos and access to more than one million books to borrow for free with the Kindle Owners' Lending Library.

Amazon customers who are not already Prime members can start a 30-day free trial of Amazon Prime by visiting amazon.co.uk/primeday.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.