| More than half of the UK believe they always buy the perfect gift, however, 42 per cent admit to re-gifting unwanted presents 40 per cent create a ‘wish list’ to guide givers towards their preferred gifts 24 per cent claim their other half is the toughest person to buy for on their Christmas shopping list UK public will buy, on average, 17 gifts each this Christmas LONDON - 15TH NOVEMBER 2017 - Christmas shopping is a labour of love with over half (53 per cent) of the country believing they always get it right when it comes to buying the perfect gift, according to a new poll commissioned by Amazon. However, the research also revealed that 42 per cent of the UK re-gift unwanted presents and over three quarters (78 per cent) have pretended to like their gifts but have been secretly disappointed, demonstrating some discontent under the Christmas tree. To help make finding that perfect gift easier than ever this festive season, Amazon.co.uk has launched the Gift Finder so customers have a helping hand when it comes to picking presents. As part of Amazon’s new dedicated Christmas Store, the Gift Finder uses a simple search tool to generate curated gift suggestions based on the interests of the person, or pet, you are buying for, as well as the budget you are working towards. Almost a quarter (24 per cent) of the UK say they find their other half the toughest person to buy Christmas presents for, admitting they just don’t know what they would like, followed closely by Dad at 15 per cent. However, when asked who they’ll spend the most money on at Christmas, almost half (46 per cent) said they’ll splash out most on their spouses. It seems the nation’s Mums are also set to be quids in, with 83 per cent of people saying they will spend more on Mum than Dad, perhaps connected to the fact that more respondents said Mum was easier to shop for. The UK public may have also learnt a valuable lesson from Ebenezer Scrooge. This year, each person will buy, on average, a generous 17 gifts in total. It is unsurprising then that 20 per cent of people claim to have already started their Christmas shopping by October and a very organised six per cent of the UK admit to making use of the January sales to buy presents, almost a year in advance. In contrast, one in ten wait until mid-December to make a start on their shopping. “If you’re looking for help with Christmas shopping, I’d always advise starting early,” said Clare Bailey, Founder, The Retail Champion. “The research reveals that 28 per cent of us will drop hints into conversation in the run up to the big day and 40 per cent will revert to the childhood tradition of writing a wish list for Father Christmas. Listen up and use your knowledge of loved ones to identify the thoughtful surprises that’ll give the response we all want to see on Christmas morning.” “At Amazon, we know that one of the best parts of Christmas is giving someone a gift you know they will love, and that moment when you find the perfect present just can’t be beaten,” said Jo Langrish-Dixon, Christmas Store Manager, Amazon.co.uk. “With people planning to buy an average of 17 gifts each this year, whether it’s Mum who has just taken up marathon running or a nephew who’s an aspiring artist, we’ve designed our Gift Finder to ensure ‘yule’ feel as good as Santa Claus come Christmas morning.” Visit the Amazon Christmas Store and try out the Gift Finder: Amazon.co.uk/Christmas. - Ends - For further information, interviews with Clare Bailey, or imagery please contact: Notes to editors Regional stats available on request. About Amazon.co.uk About Amazon |
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